Schema for Landing Pages
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Hi guys,
I do a lot of landing pages for cars and would like to know what the best practices are for some things in Schema, so I can enhance their web presence.
I would like to make some bullet points of the features of the vehicles show up in Google search results. What would be the best way to make this happen with Schema?
Also, can I use coordinates in the code to make the landing page show up on a search result saying "2014 Volkswagen Beetle near me," rather than "2014 Volkswagen Beetle near Clarence, NY?"
Can I make an image of the brand or car show up in the search results along with the meta description (kind of what bloggers do).
Thanks!
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Hi Michael
1. Bullets - This is also something I have not heard much about, but you could try to method in this post for bulleted lists in SERPs which Google goes on to explain here.
2. Landing page code - Do you mean having this show in the title tag and use "near me"? I don't think there's a way to do this. Google does not dynamically change title tags for you in such a way.
3. You can make a brand image show up, usually only for brand searches, by using rel=publisher: https://support.google.com/plus/answer/1713826?hl=en
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Hopefully someone with a little bit more experience with cars specifically can chime in but as far as I know or have ever heard, none of these are currently possible with schema.
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