Why is this Page ranking so good?

[Exscape]

This page has a high moz domain authority but compared to the other one abouve and bellow ranking for the keyword "audio pc" i dont see the factor why its ranking on #2 in germany in google serp.

http://www.musicstore.de/de_DE/EUR/cat-COMPUTER-PCMDESKTOP

what would you do if you would be on the places 1 or 2 or 3 bellow?

[Exscape]

Ok, i made a mistake i should have not asked how the other can rank better.

So my only question is why is this page ranking good? They dont have links into this specific page, they have an extremly poor content, there is nothing what you would call nice user experience and they have only about 7 products to this page where 4 use the title "audio pc". They use this keyword in no other part and from the count of the other words its even kind of stuffed keyword here.

So why is this page ranking even in top 10? Its exactly what google does not like.

[SamuelScott]

First, it's important to understand that it's increasingly impossible to get an objective ranking of a given page. Google aims to show the most relevant, personalized results for each individual person and query. What two people see in the SERPs will vary -- even if both are in Germany. One site might rank highly in personalized search just because of the company's Google+ activity. (If a person follows and/or "+1s" your site in Google+, then your site may be more likely to show up in personalized results for that person.) One site might rank more highly specifically for searches on mobile devices (for a variety of reasons). It's increasingly useless to state definitively that "website X ranks Y for keyword Z."

The best you can do is to use Moz's toolbar or other methods to insert URL parameters in search results that will estimate the SERPs for non-personalized search in a given location. (Moz has a guide here.)

Now, onto the question. It's impossible to know exactly why a site ranks as it does. With all due respect to Moz, I'd think less about quantitative metrics such as domain authority or (God forbid) keyword density and think more about what Google wants: the qualitative experience. Issues such:

• What is the user experience of each site?
• What is the page-load time?
• How is each site building an online and offline brand?
• What is the general consumer sentiment of the site (for e-commerce and business sites)?

All of these things can come into play in addition to just keywords, links, and all of that stuff.

what would you do if you would be on the places 1 or 2 or 3 bellow?

The same thing that so-called "SEOs" should always do:

1. Build the best site on the topic in the context of technical SEO, user experience, usability, and satisfying the intent behind the search queries for which you want to rank.

2. Publish the best original, authoritative content on your topic.

3. Use social media and PR to promote the website/business as a whole and your content specifically. Build a brand!

4. Repeat steps two and three indefinitely. See increasing rankings, traffic, (earned) links, sales, and more over time.

This is the long-term, best way to approach "SEO." Don't ask: "How can I rank #1 for this keyword?" Ask yourself: "Why should I rank #1 for this keyword?"