How does one increase a site's Domain Authority?
-
We see that our Domain Authority is hovering around the same mark for over a year now. I have 2 questions -
How important is DA? Does it affect your Google Page Rank?
What would ideally be the things that we need to keep in mind if we are to increase our Domain Authority?
Thanks
-
Great responses so far! I would like to add that Domain Authority is a metric created by Moz, and not a metric created or used by Google. There is likely a correlation that a higher DA will help you do better in search engines, but it's not a metric we're getting from Google or sending to them.
-
Great insights from Devanur! I also want to quickly add..
As your DA or PA gets higher it takes additional effort to increase authority. In other words, it is much easier to boost your DA from 10 to 20 than it would be to be boost your DA from 80 to 90.
^Caitlin
-
Hi Prashant, have a fligth to catch..so will be quick..
What is DA:
http://moz.com/learn/seo/domain-authority
Nice infographic that shows different ways to increase DA:
And a nice one from Neil Patel:
http://www.quicksprout.com/2014/05/19/5-practical-steps-to-improving-your-websites-domain-authority/
Domain authority is directly related to the quantity and quality of your backlinks. If you increase your DA by backlinks that have good Google PR, then yes, you are likely to get your PR a boost. Good luck.
Best regards,
Devanur Rafi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website with higher domain authority and good content not ranking locally?
I've got a client that has a higher domain authority than top ranking sites, is pretty well optimized from a content perspective, has good local reviews but still isn't ranking well at all... often not at all in local results. We don't show in map pack or even regular organic listings in a pretty small city. They are a local sign shop- so they make business signs/church signs etc. Have you seen anything negatively impacting local rankings that is worth digging into as possible cause? A few historical insights: They had some spammy backlinks (we think a competitor was being shady) that I've sent disavow files into Google for They had a previous SEO person create 100's of orphan pages for every possible city + offering combination you can think of- I've cleaned those up via 301 redirects Should I just keep waiting, doing content optimization or am I missing something else?
Local Listings | | karmadigital0 -
We Are An SEO Company - Why Won't Google Believe Us?!?!
Hi All, We are an SEO company based in Brisbane Australia. We help lots of clients, most of which are now on page #1 for the majority of their keywords. Except for 1: US! Organically we float between page #2-3 for the term "seo brisbane" and page #1-2 for the term "search engine optimisation brisbane" However, when it comes to the local pack we are nowhere to be found. Not only are we not in the top 3, but when you click "more places" to see how far out of the local pack we are, we are not there at all!! For whatever reason, we can't get google to believe that we really are a SEO supplier. I'm embarrassed to have to ask, but we just can't seem to work out why. Would anyone have any ideas? We know that our current website is letting us down and are 90% of the way through the build of a new one and we are confident that will help with our organic rankings but when it comes to why we are not showing at all in local results, I am at a loss. Has anyone got any advice or troubleshooting they could help with ?
Local Listings | | timcbambrick0 -
Should add Schema markup to my sites Business Directory?
I'm adding a Business Directory to my ecom site to show where the product can be purchased/used. Some listings are stores where you can purchase others are restaurants, bars and spas the product can be used. My question is should I add relevant Schema markup for each listing? My thoughts are yes but wanted feedback from the community.
Local Listings | | ColeBField
Thanks0 -
What's the 20/80 rule in local SEO as it relates to health care organizations
Hello all, I'm in charge of local SEO for a health care system that covers the entire state of Nebraska, with dozens of clinics all over the state, but mainly Omaha and Lincoln. I'm trying to build a cohesive local strategy for our organization, and a big part of that is figuring out what are the 20% of the actions I could take that will get me 80% of the benefit. Based on your experience as a local SEO specialist or ideally someone who does local SEO in a health care setting, what are the key things I should focus on? I'm not new to local SEO (just new to health care). My guess would be to focus in on getting a good local page on our website for every clinic/location etc., and getting a good Google Page listing for each one as well. But I figured I'd seek out advice on this before I plunge ahead.
Local Listings | | Patrick_at_Nebraska_Medicine1 -
Do Citations help will all local rankings/Pages on my website or just the page it's linked to
Hi All, My ecommerce site has different category/landing pages for each of my branches . I'm currently getting some more citations done as wondered the following Is it a general rule to say, that the more citations you have the better as long as they are consistent and free? Given that I have different categories /landing pages showing the NAP of my individual branches along with unique content, should all these extra citations help with local rankings across my whole site or is it usually just helping the specific localized webpage it's pointing to ? I can get a company to help me do my citations but to do all the branches, it is going to be quite expensive. Is citations quite a big individual SEO factor in local search as opposed to on page seo factors etc etc. Any advice greatly appreciated. thanks Peter
Local Listings | | PeteC120 -
Transferring SEO services from one agency to another - troubles, concerns, etc.?
Hey Moz Community, I have a friend I'm asking for who has an agency and will be taking over SEO from another agency. One thing that worries me is that the agency has confirmed dozens of locations in Google Places (about 60-100) for this business. How would you transfer Google Places ownership (assuming they cooperate)? Could the previous agency delete these listings? If so, how would that affect Local SEO? For example, the location and phone number is already on the website. Isn't that good enough for all of these locations (about 100)? I hope this is clear; please let me know if not. I would be interested in hearing any other feedback about moving agencies. Thanks, Cole
Local Listings | | ColeLusby0 -
Google Maps redirect notice on track-able URL's (how do I track maps visits in analytics?)
We've been using trackable URL's to track Google My Business visits in analytics for years.
Local Listings | | RedNovaLabs91
Example: ?utm_source=GoogleLocal&utm_medium=example&utm_campaign=example In the past month I've noticed Google showing a redirect notice on any listing with a trackable URL. It happened for a day or so a few weeks ago - and then it's been a more permanent situation since this past week. Redirect Notice
The previous page is sending you to: www.example.com
If you do not want to visit that page, you can return to the previous page. I'm fine with removing the trackable URL's - however - I'm not sure how to track maps visits via analytics without using them. I can't find any updated information on options. The last post on moz was in 2011 (http://moz.com/blog/tracking-traffic-from-google-places-in-google-analytics). The alternate tactics in that post no longer work. So my question is:
- How do I track Google Maps (My Business) visits through analytics without using tracking URLs?1 -
2 Company Divisions One Address
Hi, we have a client that has 2 distinct divisions 1)XYZ Construction and 2)XYZ Pools they reside at the same address and share a phone number. They do have 2 different websites. How can we handle this from a Local listing perspective without getting our listings merged or penalized?
Local Listings | | JohnWeb120