Any Notable Change in Google's Location Based Results?
-
I've noticed with many of our clients that when searching for general terms, with obvious local intent, that Google assumes you are in the nearest metro area rather than the specific locality. Anyone else noticed this?
Example: I have an HVAC client who has ranked a solid #1 for "HVAC Repairs" since January - if the user was in the small town we were targeting (Wake Forest) since January. However, now Google assumes users in this town are in the nearby metro area (Raleigh), and displays local and organic results for Raleigh instead of Wake Forest. I first noticed this change in mid-May. From what I've read about the Nov Hummingbird update, I don't see that playing a direct role. Any insight?
-
We were seeing that before Hummingbird. Even in SERPS with no mapbox or the returns under it, slots 7&8 seemed to be very local centric. We did screenshots of the same result in an incognito in our various locations and got very local specific returns in those slots.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
8 New Location Pages Have Been Indexed But Only 1 Is Showing in SERPS
Hi All Thank you in advance for any help. Previously we were sending all keyword traffic to our homepage, targeting the main keyword garden rooms plus the seed keywords eg garden studios, garden offices etc. We created 8 new pages, 4 for each main seed keyword and location and these went live on May 12th. The pages are indexed by google. The issue is that all searches, except for garden annex brighton, are still pointing to the homepage and not the new location/service pages and now we're on July 27th it seems enough time has gone by. We've setup this post to ask the question, what can we do to reinforce to google that we want the services pages listed in SERPS and not the homepage? Here is the list of new pages : - garden offices brighton garden offices sussex garden gyms brighton garden gyms sussex garden annexes brighton garden annexes sussex garden studios brighton garden studios sussex Many Thanks
Local SEO | | DigitalProgress0 -
Google for Jobs, Dublin, Ireland market
Hi Moz fans, I face an issue with Google for Jobs, Dublin, Ireland market.
Local SEO | | Mª Verónica B.
My client, a local job agency lose rank, his posts appear mediated by other big job companies who have high DA, over 60, client has less than 30 DA.
Any ideas?
Thanks in advance. Mª Verónica1 -
We're merging 2 separate websites into 1 but need to ideally rank service pages for both locations
I have a dilemma, we're merging 2 websites, one an Australian branch and one a UK one. We've decided to have a UK page and a AUS page so agency.site/uk/ agency.site/aus/ but what is the best tactic for the service pages? ideally, we'd like a web-design service page to rank in Australia and the UK but not sure if this is actually possible, or whether to duplicate the pages and localise them i.e. /web-design-leeds/ and /web-design-melbourne/ What's everyone's thoughts on this? localised landing pages with some duplicate content or one master page with both locations mentioned? Thanks!
Local SEO | | Unbranded_Lee1 -
Searchmetrics Google ranking factors study says content gaining while links losing in importance ? Any View About this Post.
I am very Curious about it anyone please update about this http://searchengineland.com/searchmetrics-google-ranking-factors-study-says-content-gaining-links-losing-importance-265431
Local SEO | | MTPixels0 -
SEO and IP based content
Hello, We are building a guide/directory that will service multiple cities across Canada. Currently, our home page will detect your IP, and display local content on the home page. Although we feel this is incredibly useful to the end user, we are worried about how search engines will interpret our home page. In addition to our home page, should we have landing pages for each city that we are in? and should we follow site structure like this? www.thesite.com/vancouver So if a user from Vancouver goes to our home page, they will see Vancouver related content, but how would a search engine see the home page? We would like to know the best approach to placing well for searches in different Canadian cities. Most of our searches will be city specific: Calgary widgets, Vancouver widgets, etc. Thanks
Local SEO | | ebk0 -
Advice on Setting Up Multiple Locations
Hello - one of my client's is expanding their business and opening new locations across the country. I have been planning to setup up the structure as: www.clientsite.com, www.clientsite.com/location1, www.clientsite.com/location2, www.clientsite.com/location3 and so on . Is there any downside for our SEO by making each of these location1, location2... sites their own individual Wordpress install? The overall look of each location will be the same (and they will be using the same custom Wordpress theme), but there services at each location will be different (or have different names). I'd estimate there will be very few duplicate pages from the "main" site to each location site. Thanks!
Local SEO | | SundialStudios0 -
Understanding Google Places Map
A photography company I am helping to SEO is listed on google maps: https://www.google.com/search?q=izo+photography&ie=utf-8&oe=utf-8 But it doesn’t appear on the generic wedding photography search.... https://www.google.com/maps/search/wedding+photography/@-31.7867741,115.7027624,12z Can someone explain to me how Google works in this regard? What does it take to feature on the map when one is broadly looking at the locality of Perth. Thanks in advance for your help!
Local SEO | | Gavo0 -
Im a big fan of niche web develop/seo companies. I was wondering how many clients can you ethically take on in the same field, located in the same city
How do niche web development companies justify having multiple clients in the same field in the same cities. I would love an explanation on how to justify this, and how many clients in the same field/same city is acceptable. A good example would be an seo company for auto dealers or hotels. Thanks
Local SEO | | aholyman0