How do Domain Authority and the Price of a Paid Listing Relate?
-
I'm just starting to do some in-house link building for the first time.
Having looked at some of our competitors it seems that they have paid for links on some B2B sites and I was wondering how the Domain authority and the price charged were related. The follow up question is then how do you estimate the ROI of a link?
So for example looking at a site with a DA of 30 and a page authority of 17 how much should one pay for the link?
How do you decide how much you should pay for a link - and whether it is value for money?
btw I'm not interested in buying links I'm curious
Thanks for any thoughts
-
Hi Denis,
The thing is: if a website offers inbound links that pass PageRank then by definition they do not comply with the Google guidelines. Google is quick to call all things not compliant spam and sometimes makes arbitrary choices as to what are considered bought links.
During a conference I once asked an ex Googler who was a webspam specialist that I thought that an advertorial on big websites are de facto paid links if they pass PageRank? I never got a real answer but I guess it all depends on the standing a website has with Google. If a small blog asks a fee for an advertisement with an followed link then it's a slippery slope, large news sites are not a problem.
All being true the link they offer is not an advertorial and is an paid link in a link directory and in the end has a high risk of being classified as such. But if you would need to put a price on it: the DA in combination with the anchor text of the link makes it more or less valuable. A DA of 30 is significantly more then 20 and will pass significantly more PageRank so us more valuable. How much more is up to the person who is in the market for buying I guess.
Hope this helps.
Gr Daniel
-
Hi Daniel,
I probably used the wrong terminology. I'm not thinking of link farms. Rather if I pay for a listing on a B2B site and that comes as a link I consider that as a paid link. Equally so if I put an advert on a site = paid link.
For example http://www.pecm.co.uk/directory/ charges $200+ for a 12 month listing. If I don't care about page views how much will the DA of 30 help?
or does this come under the general category of link buying as you described?
Cheers
Denis
-
Hi Denis,
The value of all paid links is a negative one as they are forbidden by Google as they violate their user policies or quality guidelines. If you have competitors that buy links that pass PageRank and you feel that this leads to unfair competition you can report the link selling site. The will be corrected if they make it their business ot sell those kind of backlinks.
Info: http://googlewebmastercentral.blogspot.nl/2013/02/a-reminder-about-selling-links.html
report link seller: https://www.google.com/webmasters/tools/paidlinks?pli=1So do not buy your links. Earn them! Social media and being helpful to others is a good place to start I like to think.
Gr Daniel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Listings in Larger City with Multiple Addresses?
My client's small biz is going after a highly competitive keyword phrase for a medium sized city. Question. Currently has 3 biz addresses. The oldest is farthest away from Geographic location we are now targeting. 1)Would I be best served to change all listings to newest address Or 2nd most common address and 2nd closest to geo-area Go with farthest but most established address which has been address listed on website for the past year. Domain name has been owned for a couple of years. When I look in getlisted.org oldest and farthest address most established has 55% completed, 2nd farthest is 23% and of course newest and latest but in-town is 0%. Thanks for ideas!
Link Building | | greenhornet770 -
Paid Directory Submissions
Hello, I recently submitted our main url to BOTW and Yahoo directory, Typically how long does it take for google to index these? Thanks!
Link Building | | TP_Marketing0 -
Redirecting a penalized domain to a new one to remove penalty?
I've got this website that has been hit quite hard by the first Penguin update round. Would it be better to move all my content to another domain and do a 301 redirect? Or should I keep the penalized domain and try to clean up the bad link profile? Also I must say that the website has been hacked last fall and the hacker was able to upload porn stuff in one of the folders. Needless to say, I quickly acquired tons of links from porn and warez. And no, porn and warez has nothing to do with my website's topic. Thank you for your help! Stephane
Link Building | | sbrault740 -
How do I remove bad web directory listings?
I am starting SEO for an E commerce website. I guess like 1 year or two ago they had another SEO company working for them. After looking in Site explorer I realized that they have like 2000 links (almost all from website directories) that have the correct anchor text but are all in the wrong categories, and most from countries like china and india. Many of the Titles are even in Chinese. This company sells packaging supplies and they are in categories like real estate, animals, and so on. I am changing the domain name, so I guess any links to internal pages will be lost, however I have to forward the main domain to my new domain, so any links to the home page will still be there. Does anyone know how I can remove these links??
Link Building | | DTOSI0 -
Has anyone done any real research about paid directories?
Hi Guys Im doing a little link building and in the industry Im working in there are quite a few directories....most offer free inclusion as long as you link back to them. This process can be slow due to the number of people trying to get listed. Also most offer a "express service" whereby you can get your site reviewed and uploaded faster if you pay a nominal fee circa £15. I'm not refering to any old directories these are directories which are industry specific and related to my site, however they are not confined to the country I am in (UK) but extend world wide So that got me thinking has anyone actually done any conclusive research which suggests that either A) you will not get any benefit from being included in such a directory or B) that you get penalised if you do so or C) none of the above and there is some benefit. I have been using open site explore and I can see these sites are giving link juice to my competition (as far as I can tell ofcourse) I found a site with almost all of its back links from these types of directories ranking on the first page for a very competitive term (67% using Keyword Difficulty tool) Would be interested to hear your thoughts / experiences
Link Building | | RankStealer0 -
Custom Domain Vs Free Sub Domain for SEO
What is your take on custom domain vs free sub domain for SEO? (example.com vs example.blogspot.com) Say if I have 10 links from 10 different domains but all hosted on blogger.com, will it still have the same link benefit as ones hosted on different hosting account? I am assuming it might be less due to the same C class IP appearing for blogger hosting. What do you think?
Link Building | | jombay0 -
What to do about bad backlinks hurting authority?
My site has many backlinks from 208.109.47.246/* and go.diaodou.com/* which have low authority. The 208.109.47.246 I believe is my godaddy IP and I don't know why I have the diadou links. Is there anything I can do about these links other than building other more reputable links? Could switching hosts or going to a dedicated IP solve the 208.109.47.246 issue? Here is a look at the links- http://www.opensiteexplorer.org/www.mueslifusion.com%252F/a!links Thanks,
Link Building | | iszalinski
Ian0 -
Follow or Nofollow outbound links to resourceful, related site?
As I am going through and redeveloping a website, I am trying to add some external links to resourceful information regarding this page. Should I put a nofollow or follow attribute on these? I am only putting 1-5 links per page to associations and other organizations that would be beneficial to the visitor. I am worried about the number of outbound links causing me to get penalized. Ideas?
Link Building | | TKIGWebTeam0