New-york-city vs. broadway as a URL parameter
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We're a content publisher that writes news and reviews about the theater community, both in New York City (broadway mainly) and beyond.
Presently, we display the term 'new-york-city' in news articles about Broadway / New York City theater (see http://screencast.com/t/XlifMdT9QP).
Would it be better for us to replace that term with simply 'Broadway' to improve its searchability?
I was doing some google trends keyword research and it looks like the search term "Broadway" in various permutations is substantially more popular than "New York City Theater."
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Looks like you answered your own question. I would hesitate about changing existing URLs and make the update for future posts. If that's not possible, you must have 301 redirects working properly. Also, if your targeting Broadway Theater, you need to make sure that keyword exists on the page content and try to change the breadcrumb to read Broadway instead of New York.
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