How do you do Keyword Research for a company that creates a lot of content
-
I work for a media company that owns 4 magazines. Our company is constantly producing new content. How do you do Keyword Research when the subject of your content is constantly changing? Do you need to do Keyword Research or do you simply optimize every article that you write for the web? Any ideas?
-
The fact is, quality editorial is going to be doing a lot of the hardwork for you, particularly in the long tail. (Content is king, yada yada.) What you need to be worried about is making sure that content is accessible both to the three major search engines and, as is becoming ever more important, easily shareable.
If the content is in the form of articles or blogs, ensure that the template itself (probably generated by a CMS?) is optimised and free of any duplicate content or canonical issues.
Are the major on-page things - title, h1, image file names / alt text - in place and optimised on a per-article basis?
Is it easily shareable? FB, Twitter, major bookmarking services, RSS etc. Are these well positioned and performing well from a landing page optimisation point of view?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Minor languages keyword research
Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
Keyword Research | | Lvet
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt0 -
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
Number of keywords for single page website
Hello, i have a question about keywords in Single page website. For how many keywords should i focus in single page website? For example: In my industry are important 2 different keywords - cabinet making and **made to measure furniture. **Should i focus on both keywords or its better to pick better keyword and focus only for that one (of course including different forms of that word and so on). Thank you for help.
Keyword Research | | Reyzer1 -
Image alt attribute - keyword stuffing?
If on the page (blog post) there is a lot of images and they all have the same alt attribute - is it keyword stuffing?
Keyword Research | | templatemonster0 -
Content creation
I don't mind putting in the work to do it I just want it to be worth it. How do i find the best content to write about I do lawn care yeah super exciting I know, but there has to be a way I can find out what people are searching for and create the content before they search. So my question is how do you find out what content will go viral im not saying like spin out and land on CNN but I mean there's got to be a way I can figure this out. Anything would be helpful. Thanks guys and girls.
Keyword Research | | gslc0 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | | HasanPK0 -
Ways to research/brainstorm keywords for a unique non-profit?
We're looking for ways to drive traffic to our site through targeted keywords, but because our non-profit is unique (micro-loans for students in developing countries) it is unlikely that people will be using such a keyword. We're looking for other keywords to target searchers who might be interested in giving micro-loans for students or at least are interested in microfinance in general. Eventually we do want to win for keywords like "microfinance" but these are a little competitive for us right now. Any suggestions/ideas? NOTE: We're running a blogging contest soon which should be a great opportunity for links with specific anchor text.
Keyword Research | | vittana_seo0 -
How do you limit the number of keywords that will be researched
I'm working with a client who has a website, but doesn't really have a clearly defined idea of who their key audience is nor do they know what keyword phrases they would like to rank for. I know that I can generate a starting list by reviewing their site, but I want to set some parameters on it so I can provide an accurate estimate. I'm looking for suggestions on how to do this.
Keyword Research | | EricVallee340