How do you do Keyword Research for a company that creates a lot of content
-
I work for a media company that owns 4 magazines. Our company is constantly producing new content. How do you do Keyword Research when the subject of your content is constantly changing? Do you need to do Keyword Research or do you simply optimize every article that you write for the web? Any ideas?
-
The fact is, quality editorial is going to be doing a lot of the hardwork for you, particularly in the long tail. (Content is king, yada yada.) What you need to be worried about is making sure that content is accessible both to the three major search engines and, as is becoming ever more important, easily shareable.
If the content is in the form of articles or blogs, ensure that the template itself (probably generated by a CMS?) is optimised and free of any duplicate content or canonical issues.
Are the major on-page things - title, h1, image file names / alt text - in place and optimised on a per-article basis?
Is it easily shareable? FB, Twitter, major bookmarking services, RSS etc. Are these well positioned and performing well from a landing page optimisation point of view?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Coworker and I see totally different keyword volumes on same paid keyword planner account
My coworker and I are both connected to the same company's paid keyword planner account but are using our own individual google accounts to log in. When I look up the keyword "joint bank account" I get a search volume of 9,900, while she gets a search volume of 2,900. Does anyone know why this might be? Do we know which might be more accurate? This doesn't seem to be connected to Google lumping semantic variations together. I've seen it happen way before that update. It's hindering our headline pitching since the volume she sees does not meet our minimum search threshold. Any insight would be greatly appreciated! Thanks, Laira
Keyword Research | | CTI1 -
Optimizing a Webpage without keywords
Hi all, I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining). They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point. For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution." This keyword was on the previous page quite a few times in headers and body copy. Now it appears on the page 3 times after the redesign and is not in the h1. The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this. IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams? Thanks, Laura
Keyword Research | | lauramrobinson321 -
Creating a Domain Specific Keyword Difficulty Score
Moz's Keyword Difficulty tool is great. Minus one thing... it does't take the domain itself into it's equation. Of course it doesn't take a lot of other things into consideration too like relevancy of domain but lets at least start with adding domain authority to the equation. I've come up with simple math that allows you to take the domain authority of the target URL into consideration. The Equation KD = Moz Keyword Difficulty
Keyword Research | | eyeflow
DA = Domain Authority
DS = Domain Specific Keyword Difficulty (KD/DA)*KD = DS Equation Applied URL: atari.com
Keyword: classic video games
KD: 69
DA: 77
DS: 62 (69/77)*69=62 You will end up with numbers larger than 100, but it makes sense. If your domain authority is 10 and you're trying to compete with a difficulty of 90 then you should be scared to compete for that term and the number should reflect that. Thoughts? Other ideas?2 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | | nyc-seo0 -
Can I target the same keywords on multiple sites?
I am launching a series of geographically specific sites to support my main website. Is there any problem with targeting the same keywords on both sites?
Keyword Research | | theLotter0 -
Ok so i've done all my keyword research and have a good list of keywords, now what do I do???
Ok so i've done all my keyword research and have a good list of keywords and phrases, now what do I do???
Keyword Research | | senreview0 -
What Keyword reasearch tools are you using?
I'm finding the Google tool to be inadequate for our needs. Does anyone have any suggestions of a better tool out there.
Keyword Research | | Xcellimark0 -
Most Accurate Keyword Count
Okay, there are so many keyword tools out there, and I would like to know the one that is most accurate for search volume.
Keyword Research | | azguy0