Why my authority is decreasing?
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My autorithy has recentrly decreased from 13 to 10..somebody knows what could be the reason and how I cna improve/correct this?
tx
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Domain Authority is logarithmic and compares your site against all of the other sites in the Moz index. Sites can be compared against one another within a specific crawl, but you can't reasonably compare your own site crawl to crawl - since each crawl may end up pulling in information for different sites which therefore adjusts your placement within the overall scheme of authority. Fluctuations between a few points (like 10 and 13) is therefore completely normal.
In short - your authority probably hasn't "decreased", it's just that the index from the latest crawl has a higher median number of LRDs than the previous index.
I hope that makes sense.
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Hi Tourtravel,
Domain Authority is also an important factor to improve your blog ranking in search engine.Domain Authority ( also known as DA ) is calculation of certain cause made by SEOmoz (a big shot in the world of Search Engine Optimization) to show authority of a website. It’s like Alexa Ranking and Google Page Rank but webmasters and Advertisers pay special attention on DA as it is calculated by considering both.
As you know that Domain & Page Authority of website can be increase & decreases. If you do quality link building according Google Algorith then you will have increase in Domain & Page autority, so overall website reputation increases but if don't perform the Google guidelines then Page & domain autority decreases, also website reputaion decreases.
The explaination of Page & Domain Autority is here: http://moz.com/blog/introducing-seomoz-updated-page-authority-and-domain-authority
Moz published description of some factors used in calculating SEOmoz Domain Authority.http://moz.com/blog/googles-algorithm-pretty-charts-math-stuff
Thanks,
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