Methods for estimating competitor website traffic from natural search
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Hi all,
I'm currently working on some competitor analysis and estimating website traffic based on rankings and estimated search volume for approximately 500 keywords.
I'm then estimating based on click through rate from Webmaster tools. I think this will give me a relatively accurate estimation but was wondering how everyone else does this?
Any other methods out there?
Thanks,
Elias
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SpyFu gives some pretty solid estimated. It's based on generic click percentages so not perfect by any means but if you can't afford Hitwise (also with it's limitations) it's a decent alternative.
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I used data from Hitwise (I am based in the UK) and can get this data. Its aggregated data so not 100% accurate but its a good estimate.
Software however is not cheap, but very very good.
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