Why isnt this site ranking?
-
I just took over for a site and noticed they have no presence for any keywords...not even low ranks.
Their backlink profile is not the best, but webmaster tools says they have no manual actions.
Thoughts on the matter?
-
Moz shows many of my other clients with local keywords like that. I see vonderhaar in the map listings but not organic results
-
It doesn't look like moz counts local results, but I still have moz pulling http://www.vonderhaar.com/ at 33rd for "Cincinatti Fireplace Cleaning" with http://www.vonderhaar.com/mantels.php.
-
Moz rank tracker shows both not being in the top 50
-
I'm seeing them on the first page for both "Cincinnati chimney repair" and "Cincinnati chimney cleaning" which appear to be your 2 main keywords. These are both showing in the local pack.
-
The blog was hacked yesterday. All of those blog posts were up for less than an hour and promptly deleted. So I highly doubt they had any impact on the rank.
I 100% agree that this site is ugly and not well formatted. But the client is unwilling to change that or pay for a design. So we have to try to build a house on a bad foundation to begin.
Most pages have header tags
And while I see all of these things as issues, I am more concerned with why the site would rank and then suddenly disappear entirely. Backlinks are obviously a big thing, but it is a small local niche site where I can say that a large portion of the companies also do not have backlinks or even an seo company helping.
The site gets "A" grades on their moz on page reports for keyword targeting so I feel they should at least be somewhere to be found.
-
Here are a few items:
http://www.vonderhaar.com/blog/vlgbx32493/ << today's date
http://www.vonderhaar.com/blog/o8c6b1bf0f/
http://www.vonderhaar.com/blog/010zdvi4r6/
I'm guessing the site had the wrong permissions, and someone was ablt to get into it.Tons of links to beuy oreos and Jordan shoes. Many of these pages have a lot of unnatural links to questionable sites with exact anchor text.
Could be they dont have a manual action yet, but I wouldn't leave it this way. Check the folder that these posts are coming from, and delete it if possible. Set new permissions of 0644 and for coding files 0444 if it will still allow the site to load. Sometimes a 444 is too strict, and will not allow a user to access the site, depending upon your file setup.
Another thing I noticed is that none of the pages that arent spam are optimized well. Take the homepage for example:
Vonderhaar's offers chimney cleaning and fireplace repair for your home. If you're in the Cincinnati area and need masonry work, call us today!
vs a competitor's description:
American Chimney and Masonry offers chimney sweeping and chimney repair services to the greater Cincinnati Ohio area for over 30 years. A+ Rating by the BBB and over 85,000 customers
Bit more organized, a bit more direct.
Compare this site to a competitor. The site you are managing doesnt have any compelling reasons for a user to contact them:
http://www.vonderhaar.com/
http://amchimney.com/ <<< number 1 organically
http://www.karlmattesco.com/chimney_installation.html <<< number 3 organicallyI used to work at a company that stated that the design of the site had nothing to do with how many leads the client got. I dont work there anymore.
Backlinks are also a large contributor to a site's ranking. If you say it has a poor or non-existant backlink profile, could be a large reason of why it doesn't rank.
NO HEADER TAGS:
seo-browser reportThis is how search engines see your site. Lack of header tags isnt good for users, as it doesnt separate your content, nor for SEO because it doesnt make the page summary evident and clear.
Lack of google authorship:
http://www.google.com/webmasters/tools/richsnippets?url=http://www.vonderhaar.com/There are many other reseaons why its not ranking, but that should give you a good place to start. You need to analyze your competitors and give the site more focus.
-
The site is years old. It used to rank alright but has been dropping a lot
-
The blog just launched too. I will have to look into how they got hacked.
-
Looks like you may have been hacked at some point. Go to Google in incognito mode, and type site:vonderhaar.com and start going back a few pages. This page is an example of a blog page that is filled with spam http://www.vonderhaar.com/blog/kprsd40080f/. Looks like it might have just happened, as I see today's date on at least one of the posts.
-
Hey,
i look at your site and also googled your web address and it is coming up, how long ago did you launch the website? Have you done anything to market it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank an ecommerce site for search terms starting with how where why
Hi guys, I just got a new SEO job for an e commerce store, the client is asking to rank the site for keywords like where to buy used phone, where to sell my used phone for for best rates and so, the question is how can i achieve that, can anyone help me with some concrete suggestion? Thanks in Advance,
Intermediate & Advanced SEO | | mkhurramali0 -
Site Not Ranking- No Reason Why
I have a client with a HUGE website who should be ranking for it's competitive keywords. No penalties, or bad links. Old domain. Not ranking for anything. Client has a huge AdWords spend and my theory is that it's not ranking organically because of the AdWords spend. I can't think of anything other reason. Anyone? Thanks. The keywords I'm trying to rank this client for aren't even competitive.
Intermediate & Advanced SEO | | 01023450 -
Author rank
Can anyone tellme how to know my author rank. Is better to gain authority on my author rank +dariopropdental And if it is better to gain authority as author or as page +propdental And if a do a new post on my web every day should i place every link to the post on my profile and my page. Doenst it look spammy. Should all post have a link from my profile.
Intermediate & Advanced SEO | | maestrosonrisas0 -
Traffic down after site migration
Hi! I've been working on a campaign for http://www.alwayshobbies.com/, which has seen a 35% in drop in traffic since changing ecommerce platforms. It's now been two months, but there is no sign of recovery. We are in the middle of cleaning up the link profile as part of a resubmission request, but that has been ongoing since before the migration. A lot of redirects were needed after 10k 404s appeared in Webmaster Tools after the new launch, but these have been reduced to around 500. We've been pretty thorough here, but I thought it would be worth checking in case there's something we've missed.
Intermediate & Advanced SEO | | neooptic0 -
Does Mobile optimised site improve ranking and how to index it faster?
Hi i have several question with regards to mobile optimised site: Does having a mobile optimised site improve ranking in SERP? How can we push/index mobile optimised sites to users searching on mobile sites faster? e.g. returning m.abc.com or abc.com/m to users seraching on mobile earlier.
Intermediate & Advanced SEO | | FWSBIO0 -
How to change a site without loosing ranking .
How to change a site without loosing ranking .I have a WP site for my own company .locally i have good ranking for few keywords .but I decided to change site theme and improve site contents further .but still i am not sure how to change these thing and doing without loosing ranking .expert advices welcome .
Intermediate & Advanced SEO | | innofidelity0 -
Can converting a site to HTTPS impact ranking?
We have a client with a very large site that would like to put a login on each page; however, that would require the entire site be put behind a secure connection (changing http:// to https:// on every page). They rank for a ton of keywords and rank well. Would the change impact their rankings at all? Could it possibly help them?
Intermediate & Advanced SEO | | dknewmedia0 -
Please review my site
Hi I hope that all is going well in Seattle! I just make this site and I would like to be judged! site is http://mangakaotaku.com I am open for recommendations and review. thanks
Intermediate & Advanced SEO | | nyanainc0