Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Wordpress: Pages vs Posts vs Portfolio
-
Hi All,
I'm looking to put pen to paper and design my main structual template for my website. I will be creating the new site in Wordpress.
My understanding of Wordpress is broken into the Static Pages, Posts and Portfolio.
Static PAGE
Static one off content.
No tags, categories or archivedPosts
content entries, which is listed in reverse chronological order.
Update post entry to maintain overall freshness of your website.
tags, categories & archivedPortfolio
?????Question
- What are the benefits of a portfolio page over Static Pages & Posts
- When creating feature rich articles should i use static pages, posts or portfolio.
Thanks Mark
-
Excellent. Good luck with your new site.
-
Hi Dean,
As previously mentioned my knowledge of 'Portfolio' was limited. Now that you have advised the nature of a 'Portfolio' being static in design, I can simply write articles to my hearts content and publish them. Additionally, I will have the added advantage to set categories and tags and visual appearance.
I believe this is game, set and Match!
Thanks Mark
-
A portfolio is not necessarily time-specific therefore it is not a post type such as a blog. A portfolio is just that, a portfolio of your work that you have completed (ie static) so why would you need to keep updating it. If you need to update/new articles then you would use the post type (blog).
-
Hi All,
Thanks for the information.
Dean,
I have taken the example provided on the filterable portfolio from here. I believe your example and mine are talking about the same thing, hence using the same Portfolio Custom Post Type.
Would I have to keep the article written on the portfolio page updated more often then a regular static page for Google ranking?
Thanks Mark
-
Re filter have you tried https://wordpress.org/plugins/evm-portfolio/
-
That said and done, i believe you cannot create categories and tags on static pages, hence a custom posts would need to be created with the article.
Correct - Well, without looking at other specific templates, then give it a go. Noting ventured and all that

-Andy
-
In your case I would recommend not going down the post/blog route and use a custom taxonomy (ie portfolio) as using a post to publish your portfolio will also be available as rss and is also considered as time-specific.
-
Hi Andy,
Thank you for the information.
My initial goal is to create a rich visual menu for users to filter in readiness to read an article of interest.
That said and done, i believe you cannot create categories and tags on static pages, hence a custom posts would need to be created with the article.I want the user to have visual and filter experience and cannot see another way of achieving this without using isotope.
Thanks Mark
-
I see what you are looking to do Mark but with most templates, when you create a post, it will allow you to set an image and excerpt which is then tagged into the main part of the site. It would be a bit of an odd way to do things if you were to use the portfolio option to link through to a blog post.
I don't really do much in the way of blogging, mainly due to lack of time, but go to my website and click on the Blog link to see an example of the posts populating this section. Is this what you are looking to achieve?
-Andy
-
Hi All,
Thank you for your words of wisdom.
My reason for creating a portfolio was to get the best of both worlds (Pages + Posts). I'm looking to create an image based menu where users can see a graphical representation of an article. 'Eye Candy' and not heavy on text. This way the user is drawn into clicking an image to read the feature rich article.
Addiitonally, using categories and tags the user can fine tune what he or she is looking for. Here is a example of what I'm looking to create.
Your thoughts and comments would be much appreciated.
Thanks Mark
-
On each Wordpress site I have worked on, the Portfolio tends to be image-based and is used to showcase work or products. Unless you have a need to do this, the portfolio tends not to get used that much. That said, I am sure there are lots of people who do use it - I haven't or really seen many sites use it.
To answer your questions:
- What are the benefits of a portfolio page over Static Pages & Posts
See above. Pages are your main structural pages.- When creating feature rich articles should i use static pages, posts or portfolio.
Articles should be sat in the blog section, which is populated through 'posts'.I hope this helps.
-Andy
-
Posts are the default content type that is used for blog posts etc. They are dynamic content, with the first blog post displayed changing as a new one is added.
Pages are the default WordPress content type that is used for static content. Unlike posts these are not time-specific.
Portfolio or for that matter what ever you wish to name it are custom post types and taxonomy and can act as either, a good article to read here: Introducing Custom Posts and Taxonomies
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What’s the best tool to visualize internal link structure and relationships between pages on a single site?
I‘d like to review the internal linking structure on my site. Is there a tool that can visualize the relationships between all of the pages within my site?
Web Design | | QBSEO0 -
Dead end pages are really an issue?
Hi all, We have many pages which are help guides to our features. These pages do not have anymore outgoing links (internal / external). We haven't linked as these are already 4th level pages and specific about particular topic. So these are technically dead end pages. Do these pages really hurt us? We need to link to some other pages? Thanks
Web Design | | vtmoz0 -
Should i be using shortcodes for my my page content.
Hello, I have a question. Sorry if this is been answered before. Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes. I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines 😞 only text is. Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines. You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/ Let me know your thoughts guys. Regards, Armands
Web Design | | A_Fotografy1 -
Should i not use hyphens in web page titles? Google Penalty for hyphens?
all the page titles in my site have hyphens between the words like this: http://texas.com/texas-plumbers.html I have seen tests where hyphenated domain names ranked lower than non hyphenated domain names. Does this mean my pages are being penalized for hyphens or is this only in the domain that it is penalized? If I create new pages should I not use hyphens in the page titles when there are two or more words in the title? If I changed all my page titles to eliminate the hyphens, I would lose all my rankings correct? My site is 12 years old and if I changed all these titles I'm guessing that each page would be thrown in the google sandbox for several months, is this true? Thanks mozzers!
Web Design | | Ron100 -
Wordpress - redirecting tags
I just ran a webmaster tool from Yoast SEO premium and notice I have a lot of problems with tags (restricted-robots-txt) For example : http://www.soobumimphotography.com/tag/wedding-group-photo/ Do I have to redirect to http://www.soobumimphotography.com/wedding-group-photo/ Should I do this to each and every posts Thank you
Web Design | | soobumim0 -
Is it better to redirect a url or set up a landing page for a new site?
Hi, One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks. It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea. Any advice would be much appreciated Thanks
Web Design | | Will_Craig0 -
Infinite Scrolling vs. Pagination on an eCommerce Site
My company is looking at replacing our ecommerce site's paginated browsing with a Javascript infinite scroll function for when customers view internal search results--and possibly when they browse product categories also. Because our internal linking structure isn't very robust, I'm concerned that removing the pagination will make it harder to get the individual product pages to rank in the SERPs. We have over 5,000 products, and most of them are internally linked to from the browsing results pages in the category structure: e.g. Blue Widgets, Widgets Under $250, etc. I'm not too worried about removing pagination from the internal search results pages, but I'm concerned that doing the same for these category pages will result in de-linking the thousands of product pages that show up later in the browsing results and therefore won't be crawlable as internal links by the Googlebot. Does anyone have any ideas on what to do here? I'm already arguing against the infinite scroll, but we're a fairly design-driven company and any ammunition or alternatives would really help. For example, would serving a different page to the Googlebot in this case be a dangerous form of cloaking? (If the only difference is the presence of the pagination links.) Or is there any way to make rel=next and rel=prev tags work with infinite scrolling?
Web Design | | DownPour0 -
Live Text in Navigation Vs. Image - Does this affect SEO
I recently was asked the question if having live text in the navigation vs and image affect seo. For example, refer to this link http://markup.io/v/avsaenq856kw the navigation highlighted is seperate images. The html elements read : /images/procedures.png"> Live text html reads like this: Breast » What is better for seo value, or does it now matter having live text or an image?
Web Design | | Red_Spot_Interactive0