Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Web Design
    4. Wordpress: Pages vs Posts vs Portfolio

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Wordpress: Pages vs Posts vs Portfolio

    Web Design
    3
    13
    32415
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Mark_Ch
      Mark_Ch last edited by

      Hi All,

      I'm looking to put pen to paper and design my main structual template for my website. I will be creating the new site in Wordpress.

      My understanding of Wordpress is broken into the Static Pages, Posts and Portfolio.

      Static PAGE
      Static one off content.
      No tags, categories or archived

      Posts
      content entries, which is listed in reverse chronological order.
      Update post entry to maintain overall freshness of your website.
      tags, categories & archived

      Portfolio
      ?????

      Question

      • What are the benefits of a portfolio page over Static Pages & Posts
      • When creating feature rich articles should i use static pages, posts or portfolio.

      Thanks Mark

      1 Reply Last reply Reply Quote 0
      • DeanAndrews
        DeanAndrews @Mark_Ch last edited by

        Excellent. Good luck with your new site.

        1 Reply Last reply Reply Quote 0
        • Mark_Ch
          Mark_Ch last edited by

          Hi Dean,

          As previously mentioned my knowledge of 'Portfolio' was limited. Now that you have advised the nature of a 'Portfolio' being static in design, I can simply write articles to my hearts content and publish them. Additionally, I will have the added advantage to set categories and tags and visual appearance.

          I believe this is game, set and Match!

          Thanks Mark

          DeanAndrews 1 Reply Last reply Reply Quote 0
          • DeanAndrews
            DeanAndrews @Mark_Ch last edited by

            A portfolio is not necessarily time-specific therefore it is not a post type such as a blog. A portfolio is just that, a portfolio of your work that you have completed (ie static) so why would you need to keep updating it. If you need to update/new articles then you would use the post type (blog).

            1 Reply Last reply Reply Quote 0
            • Mark_Ch
              Mark_Ch last edited by

              Hi All,

              Thanks for the information.

              Dean,

              I have taken the example provided on the filterable portfolio from here. I believe your example and mine are talking about the same thing, hence using the same Portfolio Custom Post Type.

              Would I have to keep the article written on the portfolio page updated more often then a regular static page for Google ranking?

              Thanks Mark

              DeanAndrews 1 Reply Last reply Reply Quote 0
              • DeanAndrews
                DeanAndrews @Mark_Ch last edited by

                Re filter have you tried https://wordpress.org/plugins/evm-portfolio/

                1 Reply Last reply Reply Quote 0
                • Andy.Drinkwater
                  Andy.Drinkwater @Mark_Ch last edited by

                  That said and done, i believe you cannot create categories and tags on static pages, hence a custom posts would need to be created with the article.

                  Correct - Well, without looking at other specific templates, then give it a go. Noting ventured and all that 🙂

                  -Andy

                  1 Reply Last reply Reply Quote 0
                  • DeanAndrews
                    DeanAndrews @Mark_Ch last edited by

                    In your case I would recommend not going down the post/blog route and use a custom taxonomy (ie portfolio) as using a post to publish your portfolio will also be available as rss and is also considered as time-specific.

                    1 Reply Last reply Reply Quote 0
                    • Mark_Ch
                      Mark_Ch last edited by

                      Hi Andy,

                      Thank you for the information.

                      My initial goal is to create a rich visual menu for users to filter in readiness to read an article of interest.
                      That said and done, i believe you cannot create categories and tags on static pages, hence a custom posts would need to be created with the article.

                      I want the user to have visual and filter experience and cannot see another way of achieving this without using isotope.

                      Thanks Mark

                      Andy.Drinkwater DeanAndrews 2 Replies Last reply Reply Quote 0
                      • Andy.Drinkwater
                        Andy.Drinkwater @Mark_Ch last edited by

                        I see what you are looking to do Mark but with most templates, when you create a post, it will allow you to set an image and excerpt which is then tagged into the main part of the site. It would be a bit of an odd way to do things if you were to use the portfolio option to link through to a blog post.

                        I don't really do much in the way of blogging, mainly due to lack of time, but go to my website and click on the Blog link to see an example of the posts populating this section. Is this what you are looking to achieve?

                        -Andy

                        1 Reply Last reply Reply Quote 0
                        • Mark_Ch
                          Mark_Ch last edited by

                          Hi All,

                          Thank you for your words of wisdom.

                          My reason for creating a portfolio was to get the best of both worlds (Pages + Posts). I'm looking to create an image based menu where users can see a graphical representation of an article. 'Eye Candy' and not heavy on text. This way the user is drawn into clicking an image to read the feature rich article.

                          Addiitonally, using categories and tags the user can fine tune what he or she is looking for. Here is a example of what I'm looking to create.

                          Your thoughts and comments would be much appreciated.

                          Thanks Mark

                          Andy.Drinkwater DeanAndrews 2 Replies Last reply Reply Quote 0
                          • Andy.Drinkwater
                            Andy.Drinkwater last edited by

                            On each Wordpress site I have worked on, the Portfolio tends to be image-based and is used to showcase work or products. Unless you have a need to do this, the portfolio tends not to get used that much. That said, I am sure there are lots of people who do use it - I haven't or really seen many sites use it.

                            To answer your questions:

                            - What are the benefits of a portfolio page over Static Pages & Posts
                            See above. Pages are your main structural pages.

                            - When creating feature rich articles should i use static pages, posts or portfolio.
                            Articles should be sat in the blog section, which is populated through 'posts'.

                            I hope this helps.

                            -Andy

                            1 Reply Last reply Reply Quote 0
                            • DeanAndrews
                              DeanAndrews last edited by

                              Posts are the default content type that is used for blog posts etc. They are dynamic content, with the first blog post displayed changing as a new one is added.

                              Pages are the default WordPress content type that is used for static content. Unlike posts these are not time-specific.

                              Portfolio or for that matter what ever you wish to name it are custom post types and taxonomy and can act as either, a good article to read here: Introducing Custom Posts and Taxonomies

                              1 Reply Last reply Reply Quote 0
                              • 1 / 1
                              • First post
                                Last post

                              Got a burning SEO question?

                              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                              Start my free trial


                              Browse Questions

                              Explore more categories

                              • Moz Tools

                                Chat with the community about the Moz tools.

                              • SEO Tactics

                                Discuss the SEO process with fellow marketers

                              • Community

                                Discuss industry events, jobs, and news!

                              • Digital Marketing

                                Chat about tactics outside of SEO

                              • Research & Trends

                                Dive into research and trends in the search industry.

                              • Support

                                Connect on product support and feature requests.

                              • See all categories

                              Related Questions

                              • KempRugeLawGroup

                                Incorporating Spanish Page/Site

                                We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page. Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site? I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this. Thanks, Ruben

                                Web Design | | KempRugeLawGroup
                                0
                              • Web3Marketing87

                                Too Many Outbound Links on the Home Page - Bad for SEO?

                                Hello Again Moz community, This is my last Q of the day: I have a LOT of outbound links on the home page of www.web3.ca Some are to clients projects, most are to other pages on the website. Can reducing this to the core pages have a positive impact on SEO? Thanks, Anton

                                Web Design | | Web3Marketing87
                                0
                              • KempRugeLawGroup

                                Replacing Slider Image WordPress

                                Hi Everyone, I decided to delete my slider from my homepage and replace it with a static image. However, after I deleted the slider, I'm left with a dark square where the slider used to be. I want to put my new static image in that same spot, but have no idea how. Does anyone know where or what code I should add to do that? The page is www.kempruge.com The WP Forums never seem to be too helpful for me, but Moz always is! Thanks in advance, Ruben

                                Web Design | | KempRugeLawGroup
                                0
                              • Ron10

                                What seo benefit does setting up a photo gallery where each photo is a separate web page?

                                what seo benefit does setting up a photo gallery where each photo is a separate web page?  My old SEO guy set up my photo gallery like that claiming that because each photo was a separate page, it added a big seo benefit and i never understood what he was talking about.  Maybe alt text on the photo with key phrases in it pointing to my other pages to give my site a theme for google?  I'm not really sure.   He has since moved away and i am considering redoing the photo gallery to multiple images on one page to be more user friendly to my users.  This photo gallery is 3 years old and the photos might have some page rank to them helping my site so i don't want to remove this gallery if there really is a benefit to it and it will hurt my site.  I once removed four static page rank 3 pages from my site that weren't used for my site anymore and my rankings dropped 5 positions.  Thoughts anyone? Thanks! Ron

                                Web Design | | Ron10
                                0
                              • airnwater

                                Decreasing Page Load Time with Placeholder Images - Good Idea or Bad Idea?

                                In an effort to decease our page load time, we are looking at making a change so that all product images on any page past page 1 load with a place holder image.  When the user clicks to the next page, it then loads all of the images for that page. Right now, all of the product divs are loaded into a Javascript array and loaded in chunks to the page display div. Product-heavy pages significantly increase load time as the browser loads all of the images from the product HTML before the Javascript can rewrite the display div with page-specific product HTML. In order to get around this, we are looking at loading the product HTML with a small placeholder image and then substituting the appropriate product image URLs when each page is output to the display div. From a user experience, this change will be seamless and they won't be able to tell the difference, plus they will benefit from a potentially a short wait on loading the images for the page in question.  However, the source of the page will have all of the product images in a given category page all having the same image.  How much of a negative impact will this have on SEO?

                                Web Design | | airnwater
                                0
                              • vijayvasu

                                Page Size

                                Hello Mozers, What is the best page size ( or the max page size ie KB ) for a home page or a 2nd level page. Thank you - I appreciate you looking at this question. Vijay

                                Web Design | | vijayvasu
                                0
                              • bsofttech

                                Landing pages vs internal pages.

                                Hey everyone I have run into a problem and would greatly appreciate anyone that could weigh in on it. I have a web client that went to an outside vendor for marketing. The client asked me to help them target some keywords and since I am new to the SEO world I have proceeded by researching the best keywords for the client. I found 6 that see excellent monthly searches. I then registered the .com and or .net domain names that match these words. I then started building landing pages that make reference to the keyword and then have links to his site to get more info. My customer sent the first of these sites to the marketer and he says I am doing things all wrong. He says rather then having landing pages like this I should just point the domain names at internal pages to the website. He also says that I should not have different looks for the landing pages from the main site and that I should have the full site menu on each landing page. I wanted to here what everyone here has to say about the pros and cons of the way to do this cause the guy giving the advice to me has a lower ranking site then I do and I have only started working on getting my site ranked this year. He has atleast according to him been doing this forever. Thanks, Ron

                                Web Design | | bsofttech
                                0
                              • Ryan-Bradley

                                How to Add canonical tags on .ASPX pages?

                                What is the proper way (or is it possible) to add canonical tags on website pages that end in .aspx? If you add a canonical tag to the Master Page it will put that exact canonical tag on every page, which is bad. Is there a different version of the tag to put on individual pages? And one to put on the home page without the Master Page error?

                                Web Design | | Ryan-Bradley
                                0

                              Get started with Moz Pro!

                              Unlock the power of advanced SEO tools and data-driven insights.

                              Start my free trial
                              Products
                              • Moz Pro
                              • Moz Local
                              • Moz API
                              • Moz Data
                              • STAT
                              • Product Updates
                              Moz Solutions
                              • SMB Solutions
                              • Agency Solutions
                              • Enterprise Solutions
                              Free SEO Tools
                              • Domain Authority Checker
                              • Link Explorer
                              • Keyword Explorer
                              • Competitive Research
                              • Brand Authority Checker
                              • Local Citation Checker
                              • MozBar Extension
                              • MozCast
                              Resources
                              • Blog
                              • SEO Learning Center
                              • Help Hub
                              • Beginner's Guide to SEO
                              • How-to Guides
                              • Moz Academy
                              • API Docs
                              About Moz
                              • About
                              • Team
                              • Careers
                              • Contact
                              Why Moz
                              • Case Studies
                              • Testimonials
                              Get Involved
                              • Become an Affiliate
                              • MozCon
                              • Webinars
                              • Practical Marketer Series
                              • MozPod
                              Connect with us

                              Contact the Help team

                              Join our newsletter
                              Moz logo
                              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                              • Accessibility
                              • Terms of Use
                              • Privacy

                              Looks like your connection to Moz was lost, please wait while we try to reconnect.