Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Wordpress: Pages vs Posts vs Portfolio
-
Hi All,
I'm looking to put pen to paper and design my main structual template for my website. I will be creating the new site in Wordpress.
My understanding of Wordpress is broken into the Static Pages, Posts and Portfolio.
Static PAGE
Static one off content.
No tags, categories or archivedPosts
content entries, which is listed in reverse chronological order.
Update post entry to maintain overall freshness of your website.
tags, categories & archivedPortfolio
?????Question
- What are the benefits of a portfolio page over Static Pages & Posts
- When creating feature rich articles should i use static pages, posts or portfolio.
Thanks Mark
-
Excellent. Good luck with your new site.
-
Hi Dean,
As previously mentioned my knowledge of 'Portfolio' was limited. Now that you have advised the nature of a 'Portfolio' being static in design, I can simply write articles to my hearts content and publish them. Additionally, I will have the added advantage to set categories and tags and visual appearance.
I believe this is game, set and Match!
Thanks Mark
-
A portfolio is not necessarily time-specific therefore it is not a post type such as a blog. A portfolio is just that, a portfolio of your work that you have completed (ie static) so why would you need to keep updating it. If you need to update/new articles then you would use the post type (blog).
-
Hi All,
Thanks for the information.
Dean,
I have taken the example provided on the filterable portfolio from here. I believe your example and mine are talking about the same thing, hence using the same Portfolio Custom Post Type.
Would I have to keep the article written on the portfolio page updated more often then a regular static page for Google ranking?
Thanks Mark
-
Re filter have you tried https://wordpress.org/plugins/evm-portfolio/
-
That said and done, i believe you cannot create categories and tags on static pages, hence a custom posts would need to be created with the article.
Correct - Well, without looking at other specific templates, then give it a go. Noting ventured and all that

-Andy
-
In your case I would recommend not going down the post/blog route and use a custom taxonomy (ie portfolio) as using a post to publish your portfolio will also be available as rss and is also considered as time-specific.
-
Hi Andy,
Thank you for the information.
My initial goal is to create a rich visual menu for users to filter in readiness to read an article of interest.
That said and done, i believe you cannot create categories and tags on static pages, hence a custom posts would need to be created with the article.I want the user to have visual and filter experience and cannot see another way of achieving this without using isotope.
Thanks Mark
-
I see what you are looking to do Mark but with most templates, when you create a post, it will allow you to set an image and excerpt which is then tagged into the main part of the site. It would be a bit of an odd way to do things if you were to use the portfolio option to link through to a blog post.
I don't really do much in the way of blogging, mainly due to lack of time, but go to my website and click on the Blog link to see an example of the posts populating this section. Is this what you are looking to achieve?
-Andy
-
Hi All,
Thank you for your words of wisdom.
My reason for creating a portfolio was to get the best of both worlds (Pages + Posts). I'm looking to create an image based menu where users can see a graphical representation of an article. 'Eye Candy' and not heavy on text. This way the user is drawn into clicking an image to read the feature rich article.
Addiitonally, using categories and tags the user can fine tune what he or she is looking for. Here is a example of what I'm looking to create.
Your thoughts and comments would be much appreciated.
Thanks Mark
-
On each Wordpress site I have worked on, the Portfolio tends to be image-based and is used to showcase work or products. Unless you have a need to do this, the portfolio tends not to get used that much. That said, I am sure there are lots of people who do use it - I haven't or really seen many sites use it.
To answer your questions:
- What are the benefits of a portfolio page over Static Pages & Posts
See above. Pages are your main structural pages.- When creating feature rich articles should i use static pages, posts or portfolio.
Articles should be sat in the blog section, which is populated through 'posts'.I hope this helps.
-Andy
-
Posts are the default content type that is used for blog posts etc. They are dynamic content, with the first blog post displayed changing as a new one is added.
Pages are the default WordPress content type that is used for static content. Unlike posts these are not time-specific.
Portfolio or for that matter what ever you wish to name it are custom post types and taxonomy and can act as either, a good article to read here: Introducing Custom Posts and Taxonomies
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WordPress redirects are taking too long to navigate: Anyone ever faced this?
Hi community, We are using wordpress website. We have redirected hundreds of URLs from wordpress redirect manager for last 10 years around. Suddenly from last one week, the redirects are taking too long to navigate to the pages; like around 1 minute. Could you anybody face the same issue? Please help me on this. Thanks
Web Design | | vtmoz0 -
Incorporating Spanish Page/Site
We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page. Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site? I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this. Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Internal Linking: What is the best practice for pages not included in Nav bar?
I never quite understood why internal linking was such a big deal for SEO, but now I'm having second thoughts and perhaps understanding it more. I always thought since most websites have a navigation feature--usually the menu bar located at the top and often another one in the footer--that internal navigation was usually already built in to most websites and therefore, a silly topic to make a fuss over; however, I may be the silly one after all. I am now creating pages that are not included in the navigation so.... What is the best practice for this? If I am creating say, pages for certain locations and those location pages begin to number in the hundreds, it makes my navigation bar a little too cumbersome to have all those pages in a drop down menu. So I made a Locations page and just link to all those pages from that page (and from nowhere else). But now I'm wondering if this could be a bad internal linking practice and perhaps hurt my online visibility as an SEO ranking factor. Is this a crawl problem? And if so, is there a better option that provides a good visitor experience while appeasing the search engines.
Web Design | | Dino640 -
Spaces at beginning of title tag - negatively affect the optimization of the page?
For some reason, our title tags have a long space after the beginning title tag and before the text appears. The beginning title tag is on one line, then a break, a tab and then the content of the title tag. I'm pretty sure this is not good and is affecting optimization of the page. Am I correct or is this not an issue and does not need to be fixed? Example: | <title></span></p> <p> </p> </td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"> First keyword</td> </tr> </tbody> </table></title> |
Web Design | | CFSSEO0 -
Old site to new WordPress site - Client concerned about Yahoo Ranking
Hello, Back Story I have a client (law firm) who has a large .html website. He has been doing his own SEO for years and it shows. I think the only reason he reached out to a professional is because he got a huge penalty from Google last fall and fell very far down in rankings. Although, he still retains a #1 spot in Yahoo for his site for the keyword phrase he wants. I have been creating a new WordPress theme for the client and creating all new pages and updating the formatting/SEO. From the beginning I have told the client that when we delete the old site and install a new WordPress site (same domain name, but different page hierarchy) he will take a bump in the search engines until all the 301 redirects get sorted out. I told him I can't guarantee any time frame of how long the dip in SEO will last. Some sites bounce right back while others take longer. Last week, during a discussion, he tells me that if he loses his #1 ranking on Yahoo for any length of time he thinks he will go out of business. Needless to say I was a little taken back. When it comes to SEO I use best practice techniques, do my research, stay on top of trends but I never guarantee rankings when moving to a new site. I'm thinking of ways I can help elevate any type of huge SEO drop off and help the client. Here is what I was thinking of suggesting to the client and I would love some feedback. Main Question He has another domain he isn't doing anything with. It's pretty much his domain name with pc added. I was thinking about using that domain to create a simple 1-2 page WordPress website with brand new content (no duplicate content) aimed at attracting his keyword phrase. I would do as much SEO as I could with a 1-2 page site and give it a month or so to see if this smaller site can get into the top #10 in Yahoo, or higher. Then, when we move the site he will still have a website on the first page of Yahoo for his keyword phrase. I hope I explained it clearly 🙂 I would be open to any suggestions anyone may have. Thanks
Web Design | | Bill_K0 -
Multi-page articles, pagination, best practice...
A couple months ago we mitigated a 12-year-old site -- about 2,000 pages -- to WordPress.
Web Design | | jmueller0823
The transition was smooth (301 redirects), we haven't lost much search juice. We have about 75 multi-page articles (posts); we're using a plugin (Organize Series) to manage the pagination. On the old site, all of the pages in the series had the same title. I've since heard this is not a good SEO practice (duplicate titles). The url's were the same too, with a 'number' (designating the page number) appended to the title text. Here's my question: 1. Is there a best practice for titles & url's of multi-page articles? Let's say we have an article named: 'This is an Article' ... What if I name the pages like this:
-- This is an Article, Page 1
-- This is an Article, Page 2
-- This is an Article, Page 3 Is that a good idea? Or, should each page have a completely different title? Does it matter?
** I think for usability, the examples above are best; they give the reader context. What about url's ? Are these a good idea? /this-is-an-article-01, /this-is-an-article-02, and so on...
Does it matter? 2. I've read that maybe multi-page articles are not such a good idea -- from usability and SEO standpoints. We tend to limit our articles to about 800 words per page. So, is it better to publish 'long' articles instead of multi-page? Does it matter? I think I'm seeing a trend on content sites toward long, one-page articles. 3. Any other gotchas we should be aware of, related to SEO/ multi-page? Long post... we've gone back-and-forth on this a couple times and need to get this settled.
Thanks much! Jim0 -
What seo benefit does setting up a photo gallery where each photo is a separate web page?
what seo benefit does setting up a photo gallery where each photo is a separate web page? My old SEO guy set up my photo gallery like that claiming that because each photo was a separate page, it added a big seo benefit and i never understood what he was talking about. Maybe alt text on the photo with key phrases in it pointing to my other pages to give my site a theme for google? I'm not really sure. He has since moved away and i am considering redoing the photo gallery to multiple images on one page to be more user friendly to my users. This photo gallery is 3 years old and the photos might have some page rank to them helping my site so i don't want to remove this gallery if there really is a benefit to it and it will hurt my site. I once removed four static page rank 3 pages from my site that weren't used for my site anymore and my rankings dropped 5 positions. Thoughts anyone? Thanks! Ron
Web Design | | Ron100 -
Link colour on page?
I always thought that the link colour has to be different from text colour? I have come across a site http://www.printandpackaging.co.uk/ and it has made me question this belief, they seem to only have bolded the link which would be very nice if this is fine.
Web Design | | BobAnderson0