Campaign Keywords Vs. Rank Tracker
-
Hi Mozzers,
Was just wondering what the difference between the two tools are, and why they have independent keyword limits?
Thanks,
Nick
P.S
Apologies if this has been asked before or if I've missed some documentation, I had a quick search but couldn't find a similar question!
-
Thanks for the question!
For the most part, all rank-tracking tools are pretty much the same. Most tools out there incorporate two things: 1.) Choosing a search engine and country and 2.) Adding a parameter to show non-personalized results. the rankings that will be delivered will then include (only) those two factors.
However, the actual SERP that any person actually sees will be personalized and reflect his search history, the device he is using at the moment, whether he's logged into his Google account, his Google+ activity, his physical location (especially when searching on mobile devices), and a lot more that we probably don't even know.
So, it's important to know that any "ranking" that a person sees via any tool is always going to be an estimation. There are more than 200 ranking factors (as best as we can know) and no tool can incorporate all of them to present the exact same picture that Google sees -- chiefly because we don't know all of those factors and we don't know everything about that factors that we do know.
So, the actual ranking positions that a person sees will often not line up exactly with what a tool shows. Tools pretty much give you a good guess as to a ranking, but it's still just a guess. What I would recommend: People should care more about the overall trend than a specific ranking. If the tools show that rankings are slowly but surely increasing over time, then you're on the right track. It's a marathon, not a race.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Update the keywords entered for a campaign
I've created a campaign, and realized I left keywords off the list that I want to add. I can't figure out how to get back to the list of keywords I entered to update it.
Getting Started | | troy.brophy0 -
New campaign - invalid URL
Hi, Invalid URL when I try to set up a new campaign. I'm trying http://www.rogerspictures.com Thanks, Paul
Getting Started | | rogerspictures0 -
Why cant I add my site to a campaign?
I am trying to add my site www.dominickdalsanto.com to a campaign and it keeps telling me the URL is invalid. I have tried entering it as: dominickdalsanto.com dominickdalsanto.com/ www.dominickdalsanto.com http://www.dominickdalsanto.com Nothing works. I even tried the redirect domains I have ayres-seo.com and still nothing. I tried a few of my other sites too and it works for only one of them. It also would not take dominickinargentina.com Can someone help me please? Thanks!
Getting Started | | Ayres-SEO0 -
Moz Analytics Campaign Landing Pages Update
Moz, Any ideas why i am not seeing my landing pages information in my analytics campaign yet ?, It has been a couple of days, i have reconnected my analytics, i have built up the keyword list a little more, But i only get page data from clicking 'Include pages with no tracked keywords' but still no keyword data, Am i miss understanding how this tool works or is there something else i need to setup ? Thanks James
Getting Started | | Antony_Towle1 -
Was changing some keywords worth it?
Hi, I recently started with the SEO and all the "magic". Thanks to moz I analyze/change my keywords in On-Page optimization and follow recommendations in the Crawl Diagnostic. Since then I have a simple (maybe dummie) question.
Getting Started | | ExtranomicalTours
How can I determine that changing of some keywords was worth it? I was thinking that I could check these three things if they are growing/improving: check "url - keyword" rank and grade check number of visits from the organic search history check Page Authority, MozRank, MozTrust in Open Site Explorer Are these three good metrics? What else?I know it is probably not so easy to answer and it is probably matter of discussion. Thanks anyway for answers. D.0 -
Can not add another campaign
Im using the trial for moz however I can not add another campain. how can I add more campaign?
Getting Started | | deeplysense0 -
Adding Keywords to rank tracker
I have a rookie question. I started a campaign with the basic analytics package here. I have about 100 keywords I am attempting to paste into the box. I have done this a few times and have seen the "your keywords have been added message" but do not see the keywords below. Fast forward 12 hours still nothing, so I pasted in about 10 of the keywords (same format) and they took. I went to paste 10 more and nothing. What is the best practice for uploading bulk keywords? Also, will they appear only after the 24 hours to determine the rank?
Getting Started | | mm9161570 -
Where to find answers to really dumb questions about setting up Moz campaigns...
I had a Moz account earlier this year, let it drop for a few months, then decided it really was important to have one. So I'm back. But there is still something about it that I really find frustrating. I can't seem to find any answers to what seem to be basic questions. Maybe they are too simple, maybe they are just dumb questions, but I sure would appreciate it if somebody could lead me to another source of information. Maybe somebody has written a "Moz for Dummies" book? Here's an example: I'm setting up campaigns for my websites, and I get to the Brand and Mentions section. It tries to autofill the space using my campaign name, but that's not accurate. So I go look at the Help Hub for Brands and Mentions, and it gives an example using MOZ as the brand name. But not many sites have a three-letter domain name, do they?. One of my domains is EasyDigging.com (2 words) and the other is BestDryingRack.com (3 words). So I look and look, but can't find any examples of longer domain names. So I have no idea how to enter my Brand. Should it be the whole "EasyDigging.com" or should it just be "EasyDIgging" or should it be broke up into "Easy Digging"? This is just 1 example. I find these sort of unanswered questions almost every time I try something new. Is there a collection of examples anywhere? I really hope so. Surely there are others who learn best from examples, who hate having to guess based on slim or vague instructions. Keeping my fingers crossed that somebody can lead me to the goldmine of good examples. Thanks!
Getting Started | | GregB1230