Competitor Analysis (help!)
-
Hey everyone,
I'm working on keyword research, and am at the point of going through my list and doing some competitive analysis to figure out which phrases are viable as far as competition goes.
What methods are you currently using?
As of now, we've been manually searching the phrase in Google, and using the Moz toolbar to check the metrics, backlinks, domain authority etc.
I remember before the Adwords integration with Moz was removed, there was a more efficient way to do this using the keyword difficulty tool.
Any guidance/suggestions would be greatly appreciated.
Thanks!
-
Thanks for the response Mark!
I'll check it out and see if it's still a working solution, definitely looks promising.
-
Other tools to do this also, but they aren't cheap, like SEM Rush, Searchmetrics, etc.
Tom Anthony had written a great blog post here on Moz a while back with a Google doc for doing this, but I'm not sure it's working anymore - you can check here
-
I still use SpyFu (along with Google trends). Not always extremely accurate, but is in helpful in looking at historic data (ad copy, seasonality & etc.)
-
Thanks Vizergy, are you doing all that manually via Google yourself as well then?
-
The only tool I know of that does this for you is BrightEdge. Otherwise doing it manually is probably the best way to go. If there are other tools out there that do this I have no doubt someone here will know of it.
-
That's a good idea for the research phase for sure, but i'm just trying to figure out the most effective/efficient way of breaking down the SERP competition for my selected phrases at this point.
Thanks for the response!
-
Call me crazy but I still find myself using Google Trends to compare different iterations of like phrases. It also gives related search suggestions...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor is climbing google faster then me utilizing an RSS feed?
Hello everyone, I am fairly new to SEO (I've learning as much as possible the last 2 weeks!) and its a fun and interesting process thats already helped immensely with my website thanks to the community members for answering questions. I am a wedding photographer and videographer on Kauai, and as with most photography sites we are fairly image heavy text light (Working to change that as we speak). That being said my competitor www.joshuagrantrose.com (my site is www.balihaiphoto.com) is growing his organic results very quickly. Is this due greatly in part to this Parent directory which then leads to single pages like this of images? With how many single pages there are like this linked in the background of the site with Im assuming with descriptive and proper text, keywords, and so on of each alum like this (lots and lots of images and pages/links). If someone could help with understanding this or implementing it would be of great help as I've only gotten my feet wet with SEO and don't want to be making wrong assumptions or analysis! Many thanks for any ideas or insight everyone, -Jon
Moz Pro | | Jon_Gibb0 -
HELP - Configuration Killing Me, Dying on Google, About To Give Up
My organic Google traffic just completely died and it is not Panda related. I really need someone to offer some suggestions because I am about to give up. This is going to be a bit complex .. Here is the skinny: I have several relatively new sites. My main site for the purposes of this discussion is smartwatchnews[dot]org and I host my sites on wpengine.com. My traffic was was slowly building and I was averaging 2000+ unique visitors per day on 8,000 highly ranked Google impressions. In addition, Google was indexing my new posts about an hour after they were made. After reading seoMoz in its entirety and subscribing to Moz PRO, I decided to streamline my site, and focus my content to provide a better user experience. Here are the changes I made: 1. For ease of administration, I converted all of my sites into a single multisite wordpress installation. For some reason, Google now has half of my pages listed on the master site smartwatch.smartfamily.wpengine.com, and not on smartwatchnews.org. I have implemented 301 redirects for the pages at issue hoping to fix this problem. 2. At the same time, I also streamlined my categories and tags and used 301 redirects to route users to the right pages. 3. Finally, I subscribed to Moz Pro, analyzed my sight, and reduced usage of my keywords to around 3%. I had not stuffed, but the focus of my site necessarily resulted in me using certain words frequently. Within one week of implementing the above-listed three tweaks, I went from getting 2,000+ visitors per day to ~200 and my Google impressions went from around 8,000 highly ranked per day to approximately 150 poorly ranked. In addition, Google went from indexing my site hourly to indexing about once per week now. I do absolutely no blackhat, link-building or marketing of any kind. Other interesting things I have noticed: 1. Several SEO companies have linked to my site recently ... for example, all of a sudden, chkme.com just showed up in Webmaser Tools with over 1,000 links to my site. I have no idea who they are. 2. Google Analytics shows that my site has an average page load time of 33 seconds! It has never taken me more than 2 or 3 to load one of my pages and I have Google PageSpeed scores in the 90s. I guess what I really want to know is, can I just create a bunch of quality content over the next few months and the problem will remedy itself, or is there an obvious problem that I need to fix? I am at my wits end ... can anyone offer any suggestions before I simply chuck the whole thing? Thanks in advance for ANY assistance, ideas, or simply "hang in there's" ;-(
Moz Pro | | Humanovation0 -
Competitors links increasing rapidly
Hi there, I have 3 main competitors who I keep my eye on within Moz and I am always comparing pages as they are all sell similar products in the same way but we're increasingly getting more things put in place to make ourselves different, which is why we rank number 1 in the UK for their competitive keywords (without blowing my own trumpet!). One thing I have noticed, a competitor seems to be doing things the old school way. He has around 15 competitive keywords in his pages meta tag (irrelevant) and then has a huge 400 - 500 word description on each page describing whats on the page, what products are in that category (if it's a category page) or localised information if it's a company page. What seems to be odd, is that before penguin/panda their website had around 1,200,000 total links. Then after panda, he went down to around 300,000 total links. In the past few weeks I've noticed that he has gradually increased in total links from 300,000(estimate) to now 961,811 total links in a matter of weeks. Is this an error/glitch within Moz or is he doing something that may be classed as "blackhat" or is it something I shouldn't really be worrying about? Any feedback appreciated 🙂 Tom
Moz Pro | | tomhall900 -
Keywords rankings compared competitors not working
Hello, My keywords rankings compared competitors is not working : http://screencast.com/t/x88Z6tXB2r For months I've never have any stats in the competitors columns, why ? Thank you
Moz Pro | | JeanlouisSEO0 -
Wiped from Google Top 50 and Need Diagnostic Help
Hey All, On the 4th of January our site (http://spotcolorstudio.com) Webmaster tools showed a massive drop in the number of impressions we're getting from Google. We went from over 500 to around 100 and we haven't recovered. That week's SEOMOZ keyword report showed we were wiped from the Top 50 for everything we were tracking except our branded terms. I've seen no indicators to why this might have happened. Our Domain Authority hasn't changed. I haven't received any malware notices in Webmaster tools. GetListed.org displayed our Google Places listing as not present despite being able to click through and see our listing displaying as "active." Is it possible there's something wrong with the DNS that I'm missing? What could cause a complete wiping like this that wouldn't trigger an alert in Webmaster tools? Any help, guidance or suggestions will be greatly appreciated! Craig
Moz Pro | | SpotColorMarketing530 -
Newbie - help me get started, please :)
Hi Guy's, I am super excited to be here and looking fwd to getting to know you all. As the title suggests I am a complete newbie to the world of SEO I am very keen to learn, I just need pointing in the right direction. My website is live! Now I need to make it super populated, my site is an e-commerce website selling natural / organic beauty products for men women & children. I would like to make it one of the best out there and I am not worried about putting the hours in to achieve that goal. So my question to you guys is this.... where do I start?
Moz Pro | | dan1el0 -
Crawl Diagnostics finding pages that dont exist. Will Rel Canon Help?
I have recently set up a campaign for www.completeoffice.co.uk. Im the in-house developer there. When the crawl diagnostics completed, i went to check the results, and to my surprise, it had well over 100 missing or empty title tags. I then clicked it to see what pages, and nearly all the pages it say have missing or empty title tags, DO NOT EXIST. This has really confused me and need help figuring out how to solve this. Can anyone help? Attached image is a screen shot of some of the links it showed me on crawl diagnostics, nearly all of these do not exist. Will the relation Canonical tag in the head section of the actual pages help? For example, The actual page that exist is: www.completeoffice.co.uk/Products.php Whereas, when crawled it actually showed www.completeoffice.co.uk/Products/Products.php Will have the rel can tag in the header of the real products.php solve this?
Moz Pro | | CompleteOffice0 -
Any plans to allow direct comparison between a selected website (client) and top competitors?
Hi, I really like the SEOMoz keyword difficulty tool. It currently reports metrics between the top 10 positions. Is there any plan to introduce the facility to directly compare metrics between a selected website and that of other competing websites. For example, a clients' website compared to the top 10 results, or compared to a number of other selected competiors websites? Best wishes, David
Moz Pro | | Hallam0