Competitor Analysis (help!)
-
Hey everyone,
I'm working on keyword research, and am at the point of going through my list and doing some competitive analysis to figure out which phrases are viable as far as competition goes.
What methods are you currently using?
As of now, we've been manually searching the phrase in Google, and using the Moz toolbar to check the metrics, backlinks, domain authority etc.
I remember before the Adwords integration with Moz was removed, there was a more efficient way to do this using the keyword difficulty tool.
Any guidance/suggestions would be greatly appreciated.
Thanks!
-
Thanks for the response Mark!
I'll check it out and see if it's still a working solution, definitely looks promising.
-
Other tools to do this also, but they aren't cheap, like SEM Rush, Searchmetrics, etc.
Tom Anthony had written a great blog post here on Moz a while back with a Google doc for doing this, but I'm not sure it's working anymore - you can check here
-
I still use SpyFu (along with Google trends). Not always extremely accurate, but is in helpful in looking at historic data (ad copy, seasonality & etc.)
-
Thanks Vizergy, are you doing all that manually via Google yourself as well then?
-
The only tool I know of that does this for you is BrightEdge. Otherwise doing it manually is probably the best way to go. If there are other tools out there that do this I have no doubt someone here will know of it.
-
That's a good idea for the research phase for sure, but i'm just trying to figure out the most effective/efficient way of breaking down the SERP competition for my selected phrases at this point.
Thanks for the response!
-
Call me crazy but I still find myself using Google Trends to compare different iterations of like phrases. It also gives related search suggestions...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anybody point me to an OSE tutorial blog on Competitive Analysis?
I came across a few blogs which got me started here on an SEOmoz Pro account and now I am working on building a competitive link analysis spreadsheet in Excel in order to identify how are competitors are beating us in Google rankings for specific keywords. One article I came across seemed to do exactly what I wanted, but the images are all broken and the downloads require a membership to some service I am not interested in: http://www.seerinteractive.com/blog/how-are-they-beating-you-quick-seo-analysis-tools-part-1/ Anybody have any resources like this they can share? Thank you.
Moz Pro | | jesse-landry0 -
Competitive Analysis Problem
I just discovered that, for my competitive analysis, it is set to judge my naked domain instead of www. My rel="canonical" is set to point to www., thus, www. has a much higher domain authority than my naked domain. However, I don;t want to lose all of the history I have accumulated over the years for this domain. How to I make it so SEOmoz matches against www. instead of my naked domain? Which is wiser to gauge by?
Moz Pro | | bks_seo0 -
Competitor Analysis
Hi, Is it possible to use SEOMoz to see the keywords my competitors rank for? Thanks Andrew
Moz Pro | | Studio330 -
How long does it take to run a full keyword SERP analysis report?
Pretty much as the title suggests? Not something I'd done before as I normally do it manually and thought I'd give this a whirl.
Moz Pro | | jasonwdexter0 -
About NOFOLLOW tag for SEOmoz analysis
Hi all, Another issue while trying to resolve all the duplicate content SEOmoz reports to me. May be some of you guys can help: I have a dynamic error page on our website, generated in case of error, that can happen on many urls. Of course that one should not be indexed. I added the following tag on the HEADER: name="robots" content="NOODP,NOINDEX,NOFOLLOW" /> To me this should prevent from having this page indexed, but also from having this page reported by SEOmoz analyzer as duplicate content. Any hints?
Moz Pro | | nuxeo0 -
A suggestion to help with linkscape crawling and data processing
Since you guys are understandably struggling with crawling and processing the sheer number of URLs and links, I came up with this idea: In a similar way to how SETI@Home (is that still a thing? Google says yes: http://setiathome.ssl.berkeley.edu/) works, could SEOmoz use distributed computing amongst SEO moz users to help with the data processing? Would people be happy to offer up their idle processor time and (optionally) internet connections to get more accurate, broader data? Are there enough users of the data to make distributed computing worthwhile? Perhaps those who crunched the most data each month could receive moz points or a free month of Pro. I have submitted this as a suggestion here:
Moz Pro | | seanmccauley
http://seomoz.zendesk.com/entries/20458998-crowd-source-linkscape-data-processing-and-crawling-in-a-similar-way-to-seti-home1 -
How are our competitors getting these inbound linking domains?
I'm currently managing SEO for my company's website, and I'm getting into link building for the first time. As part of the process, I'm using Open Site Explorer to see who's linking into our competitor sites, to get a better sense of what's available to us in our particular avenue of e-commerce. However, I'm finding that our competitors are getting inbound links from high-authority sites pretty far afield from selling jewelry - census.gov, parallels.com, warnerbros.com, and others. I try clicking through to these links, but each link starts a download of a file. I've seen .f4v, .7z, and .apk files listed as inbound links to our competitor. How is this happening? Again, I'm new to link building, so there may be a simple answer here, and if so I apologize for asking. However, this seems really strange to me, and a difficult situation to confront.
Moz Pro | | jozaksut0 -
Seomoz staff help needed
I have this new client new domain new website, www.ard.uk.com when seo moz crawls the site it says it has 24 million links mozrank of over 7, looks amazing but impossible can someone as seomoz have a look please
Moz Pro | | francesco-2850160