How we can improve DA and PA of our website?
-
What is the main reason PA and DA is low of my website compare to other competitors websites? How can improve PA and DA of our website?
-
Pixelbypixel is correct - the metrics measure the authority of a site based on the number of links it has and where those links come from. Moz has some basic trust measurements built into these metrics so it is not a case of "the more links the better", although Moz clearly also does not have access to the sort of spam / anti-manipulation algorithms Google uses for weeding out bad links when it comes to assessing authority.
In general, the more high quality links you build to a site, the better its DA should be, and the better the PA of the pages receiving those links. The above point is also important too though: just because your DA / PA is higher, your site may not rank better automatically. Relevancy to the particular query, age of site and a lot of other metrics are going to influence which site actually ranks best for any one query. DA and PA are a good metric on which to base your progress, however.
-
I recommend you take a look at http://moz.com/learn/seo/page-authority Which has some excellent resources that will help.
In short DA & PA are showing the authority of a site so the most basic way of showing this is with links more links can mean more authority. Now its a bit more complex than this but the most simple answer is some more links can increase it BUT you want to make sure the links are relevant, high quality and not spammy.
One last thing this is only one metric don't get tied up with it thinking that having a high domain authority will mean you have a higher placement in the search engine its a guide line and sometimes sites with a lower domain authority will rank better this can be for many reasons like better content etc.
TL:DR -
Read this - http://moz.com/learn/seo/page-authority
Build some links!
Hope that helps & good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved I have question related to Website DA.
Website DA is 4 but Ahref is showing DR 5. Why its different. Top Follow APK
Link Explorer | | Be7sjsj38sj
Top Follow
Top follow for PC
Top Follow Mod APK0 -
How long will it take to reach DA 2?
Hello, I have a local website (https://iescobill.pk) where I am getting good organic traffic, and also social traffic, and so far my page authority (PA) has reached #13, but DA still 1? Is it normal?
Link Explorer | | iescobill0 -
Flauctuating number of Internal Equity-Passing Links affecting DA
My site has a high number of fluctuating internal equity passing links in open site explorer from month to month, theses range from 30 000 and sometimes as high as 1,million. The fluctuations occur even when I have made no changes onsite. I have noticed that when the internal equity passing links are very high the DA drops and when they are low the DA is high, has anyone ever experienced this with open site explorer ?
Link Explorer | | TMI0 -
Flauctuating number of Internal Equity-Passing Links affecting DA
My site has a high number of fluctuating internal equity passing links in open site explorer from month to month, theses range from 30 000 and sometimes as high as 1,million. The fluctuations occur even when I have made no changes onsite. I have noticed that when the internal equity passing links are very high the DA drops and when they are low the DA is high, has anyone ever experienced this with open site explorer ?
Link Explorer | | TMI0 -
How can Ahrefs be better than OSE ?
Dear Sirs and Contributors, I know this question is going to cause revolution, but I am paying for a subscription to moz every single month and I see that Open Site Explorer doesn't find baacklinks for some of my new clients when aHrefs can find more than 16 !! Why is this ? How can a free tool like ahrefs give me more information than OSE for which I pay for ? ;-(
Link Explorer | | Tintanus1 -
Just Discovered links - How long before they are counted toward the PA scores
I have a new website I put up in the last 90 days. I have been watching the DA, PA and Keyword rankings. Once I set up the campaign I got a report back a week later and some data showing some keyword rankings and some DA & PA scores and links showing from 2 domains. Since this time OSE has Just Discovered 16 more backlinking domains - however the DA and PA scores have not changed ? How long after the new Just Discovered backlinks before they affect the scores I am seeing for my DA & PA ? Thank you in advance for any insight on this matter, Happy Holidays - Joe
Link Explorer | | jlane90 -
Moz can't crawl domain due to IP Geo redirect loop
Hi, I'm trying to crawl our domain www.salvationarmy.org.au via my Moz account and it only ever returns results for one page when it should be crawling more than 3,000 pages. In talking to support, they have said that because of the redirect we have in place it is creating a 302 loop and therefore not delivering results. Usually in this case I would obtain Moz's IP addresses and add them to the redirect settings as an exception, but Moz have said they use cloud-based services for crawling so the IPs change all the time. Does anyone have any idea how to solve this issue? At this point I've paid for a year's subscription to a product I can't use. Thanks, Mel
Link Explorer | | SalvationArmy0 -
Open Site Explorer does not show my website backlinks
My website URL - packforcity.com I have backlinks from pinterest, flickr, yahoo, etc. but open site explorer does not show any in backlinks. my pinterest PA is 47.??? any suggestions why it does not show in backlinks?
Link Explorer | | ross254sidney0