Track bounce rate per PPC keyword

[carl_daedricdigital]

Hi all

Wondering if anyone could give me a nudge in the right direction with this please.

When running an adwords campaign is there a way in which one can track the bounce rate on the landing page per keyword sending paid traffic? I've had a play about in adwords and GA and couldn't find the right option.

The site I am sending traffic to is not a ecommerce site so cannot set up conversion tracking so we are going to monitor the bounce rates of different keywords and drop the ones which are bouncing much higher than others as it seems better to invest the budget in those words which are keeping people on the page for longer.

Many thanks

Carl

[carl_daedricdigital]

DeanAndrews, Fuel_Interactive

Many thanks for the reply. Yes, I have the GA and Adwords linked so set up the link. Slightly scared to notice 20% of the keywords were bouncing at 100%. Eeek!

Time to find me some new keywords I think!

Thanks again.

Carl

[Fuel]

Do you have your GA & AdWords accounts linked? If so, you can import GA data into AdWords and vice versa. There is a "bounce rate" column that you can add into AdWords across the board, including at a keyword level... Not sure if that is exactly what you are looking for but hopefully that helps!

[DeanAndrews]

Not sure if there is a new method however I have successfully used the following in a similar situation:

On each AdWord Ad use the following destination URL format: yousite.com/?keyword={keyword}

More information on this subject here Track clicks with ValueTrack