Impact of changing title and description.
-
When a site doesn't rank for keywords, is this advisable to keep changing the title, description and other on page factors of a page , say home page, until it ranks? Will that impact on improvement? Or else will it be counted in the negative side?
-
Hi Sam,
Though we relay on branding, social media, natural backlinks etc.., still RAW SEO helps websites to get traffic. That put me to raise this question.
Got your points and inputs. Will sure use them. thanks for your time.
-
Here's the way to look at it. When people search for "best London restaurants," Google doesn't really want to deliver results based on titles, descriptions, and other on-page factors. Google wants to deliver a list of the ten restaurants that human beings in London actually think are the best.
In short, Google is increasingly thinking like a human and not like a machine. I would ask yourself this question: Why does your website deserve to rank for that keyword? Does it deliver the best content and user experience on the Internet for the user intent behind that search term? Has your site built a brand so that people view you has an authority on that topic? If the answer is "no," then why should you rank highly?
Today, the key to "SEO" success is to build an online brand through the following process:
1. Build a great website on a technical SEO level (fast-loading, optimized for mobile, etc.) with a wonderful user experience (UX).
2. Publish original, authoritative content on the topics that would interest your audience.
3. Use public relations and social media to promote both your website as a whole and the content on the website
4. Repeat steps two and three indefinitely, and traffic, links, rankings, and more will grow naturally over time.
It's not easy, and it takes time. But nothing good ever comes quickly.
What I guess I am saying: To be successful today, think less like an "SEO" and more like a "marketer." What makes you special and differentiates you from other similar websites? What is your brand? How will you position the website? What's your messaging? Those questions are more important to answer today than those about keywords and links.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicated titles and meta descriptions
Hi, Dealing with both my duplicated titles and meta descriptions i'm wondering if there's a "quick" win I could potentially implement asap. A bit of background:
Technical SEO | | GhillC
Say I've 4 pages structured that way: domain.com/us/productA.html for the US domain.com/gb/productA.html the UK domain.com/fr/productA.html for France domain.com/de/productA.html For Germany At the moment, both my page titles and meta-descriptions are duplicated all over the place for product A.
Title is reading "Product A - company name"
MD is a bit better, being translated in all 3 languages (En, Fr, DE). Therefore being the same for the US and for the UK. Ideally, I would get unique page titles and MD all over the place. However, due to time and resource constraints, I can't make it happen overnight. So my questions are pretty simple:
1. Can I create a rule for page titles to be "Product A - country - company name" or similar? Would that be enough to make the page titles unique? Is there any value doing so?
2. Can I "localize" duplicate MD by simply naming the country? I assume it is not enough in this case as all the rest would be copy/pasted. Ideally speaking, both my page titles and MD would be completely unique but I can't afford doing so in the short term. Thanks!0 -
Is <title>different from <h1> and "meta tag title"?</title>
hi guys, new to MOZ and SEO. Basic question here. is <title>different from <h1> and "meta tag title"?</p> <p>I have lots of "title missing or blank" errors as reported by a recent Moz crawl. What do i need to add into the pages to clear these? an <h1>? an <title>? or <meta tag title>? </p> <p>Im running a volusion site, and from what ive read (negative & positive) Volusion can be a pain to optimize my SEO as i dont have full access to all my pages.?</p></title>
Technical SEO | | Jerrion0 -
How to change the woocommerce product page permalink
How I can change the product URL structure. Please let me know how to fix woocommerce permalink in wordpress. My current URL is http://www.ayurjeewan.com/product/divya-ashmarihar-kwath and I want to like (only post name) http://www.ayurjeewan.com/divya-ashmarihar-kwath Attached is the screenshot of option available. qa2hZMP.jpg
Technical SEO | | JordanBrown0 -
Very strange: META descriptions not showing
Hello, Since Panda 4.0 has been launched, all of my optimized META description have been gone in Google.
Technical SEO | | MarcelMoz
A while ago, I posted a question about this problem here: http://moz.com/community/q/all-meta-descriptions-gone. I know about Google's own will to decide which META description will be shown. And also about unique content of the descriptions. All pages did have an optimized description before Panda 4.0 and there were no troubles at all, what tells me there is something else going on. I tested some things: Rewrote 50 descriptions to very uinique ones, only five got indexed. This tells me that duplicate content of the descriptions is not the problem (they have never been 100% duplicate, product type was a variable which was always different for each page). Removed cache in GWT and fetched again as Google, didn't help. I checked the pages I tested and they all have been indexed again without showing the optimized descriptions. More information: The first time I changed some META descriptions and fetched the pages again in GWT, Google picked up my new META descriptions and showed them. A few days later, most of them disappeared again (so Google is aware of the description but seems to ignore it). Some pages show the optimized description when I change my search query (only a few, mostly the optimized description never got shown) Technique is ok. Source code shows the right optimized description. META robots isn't blocking anything except NOODP/NOYDIR (always has blocked those). Websites using the exact same CMS, website template, META descriptions (style and build-up), do not have these problems I compared elements like place of description in source code, usage of meta robots, og:description, crawl-delay in robots.txt, and special characters in descriptions between websites that are showing optimized vs. website that don't show optimized descriptions. I can't find any connection. Something I noticed is a change is my Robots.txt file: my webmaster has added the following command:
Crawl-delay: 2 May this have to do with my problem? I guess it doens't. I did some research and there are more websites that are suffering this problem beside mine. This tells me it must be Google (and so Panda 4.0) that is responsible for this change. I realy want my optimized descriptions back. Does anybody have an idea what to do?
Thanks in advance. Marcel0 -
Changing a site from http to https
Will my rankings be affected if I change domain from http to https and force redirect?
Technical SEO | | Clickatell20 -
Duplicate title-tags with pagination and canonical
Some time back we implemented the Google recommendation for pagination (the rel="next/prev"). GWMT now reports 17K pages with duplicate title-tags (we have about 1,1m products on our site and about 50m pages indexed in Google) As an example we have properties listed in various states and the category title would be "Properties for Sale in [state-name]". A paginated search page or browsing a category (see also http://searchengineland.com/implementing-pagination-attributes-correctly-for-google-114970) would then include the following: The title for each page is the same - so to avoid the duplicate title-tags issue, I would think one would have the following options: Ignore what Google says Change the canonical to http://www.site.com/property/state.html (which would then only show the first XX results) Append a page number to the title "Properties for Sale in [state-name] | Page XX" Have all paginated pages use noindex,follow - this would then result in no category page being indexed Would you have the canonical point to the individual paginated page or the base page?
Technical SEO | | MagicDude4Eva2 -
Does daily changing of price information in a title tag damage SEO?
Hi I'm thinking about changing the title tag for all my pages daily, updating it with the most current price information. (As I think this could improve CTR) All the other keywords in the title tag would remain the same however. Does anyone think this is likely to cause a problem with regards to ranking in Google and other search engines? Thanks for any / all replies! Cheers
Technical SEO | | joeprice0