How to identify negative keywords in a campaign?
-
Which keywords are negative and harmful for a website, how to identify? And how to remove those type of keywords from campaign? If you have any type of tool for identify to negative keywords, then please suggest me?
-
Hi there, thanks for your question! Are you referring to keywords for AdWords Campaigns? Please clarify so we are able to answer your question, thanks!
Christy
-
Negative and harmful keywords would be ones that don't have any use being on your website.
1. Keywords that dont state clearly what service you provide, or what products you sell.
2. If local, keyword phrases that don't state your area of service or location
3. Keywords that don't drive conversions
4. Keywords used to bait users without backing them up on your landing pages.I would consider all of those to be negative keywords.
If you are strickly reffering to Adwords negative keywords, then I would read this to determine how you can save the most money from your campaign.
"Let's say you're an optometrist who sells glasses. You'd want to prevent your ad from showing to someone searching for or visiting webpages that contain terms like "wine glasses" and "drinking glasses," since that person isn't likely to buy a pair of your eyeglasses."
-
As long as you write natural and unique content about your subject then you should cover the relevant keywords you need without trying too hard and there shouldn't really be any negative keywords to avoid.
The one thing you should avoid is building unnatural links to those keywords
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
Can you ever compete with product keywords?
I am doing keyword research for a dental blog and wanted to get the forum's opinion about these SERP results: https://moz.com/explorer/keyword/serp-analysis?q=electric+toothbrushWondering if the Google algorithm will always favor something like Amazon since someone searching "electric toothbrush" probably doesn't want info -- they probably want to buy...right?
Keyword Research | | catbur2 -
Are Keywords treated as Case Sensitive?
We found that keywords are not case sensitive, but MOZ show same keyword in different case under "Top National Keywords" tab. Eg: 1) Wobble Wedge 2) wobble wedge
Keyword Research | | torbett0 -
Internal URLs competing for keyword
I have an affiliate site where we have reviews of bookmakers, which are optimized for the bookmakers name as a key word. We have seen a drop in rankings and at this point we are out ranked by a lot of pages including our own. We also have a community forum and write news and articles about the the bookmakers. The thing is, that these forum threads and articles often out rank our review pages, which are the pages we need people to land on in order to convert. This page: http://www.betxpert.com/bookmakere/bet365 is optimized for "bet365" and is at this point outranked by http://www.betxpert.com/artikel/ny-funktion-hos-bet365-afslut-vaeddemaal-foer-tid. This page actually links to the review. What should i do in order to increase ranks for my pages? Make the forum threads and articles crappy for the key word? Would it help to add a canonical link to the articles? Would it help to remove the meta tag for update time of the review, such that Google does not downrank for not being recent? -Rasmus
Keyword Research | | rasmusbang0 -
Spammy Industry Keyword Research
Hi everyone, First question posted on here. I have spent a lot time this week going through videos and discussions since I signed up here earlier this week. We're just starting in a particular niche that is powerful (home-based businesses), but EXTREMELY spammy with all the at-home opportunities from stuffing envelopes, to MLM, etc. Then there's the other side which is not as spammy, but just not an overall good business model with the in-home Tupperware, candle, and makeup party sales companies. The people that we help and serve are just people who want to start up a part-time or full-time home-based business doing what they love. Maybe it's a dad who loves golf and would like to start a golf store on Ebay or a lady who is great at making stuff and wants to open an Etsy shop or start selling her goods at craft fairs. Our program is more about teaching them how to start a real home-based business that can either earn them a profit either part-time or fulltime while also doing what they love and spending time with their family. My biggest question right now as we begin the Keyword Research and SEO process part of this, is how do we go about doing the keyword research for this while also dealing with a spammy niche? All the research I've been doing for home-based businesses comes back to all the ugly examples I gave above and that isn't the type of people that we're a good fit for. I appreciate all your help and guidance in advance. Been doing web development for 10+ years but finally taking the tiger by the throat and actually learning the SEO/SEM piece myself.
Keyword Research | | buzzmediallc0 -
What Keyword reasearch tools are you using?
I'm finding the Google tool to be inadequate for our needs. Does anyone have any suggestions of a better tool out there.
Keyword Research | | Xcellimark0 -
Assesing which keywords to target
Hi Looking for some advice: Situation: Starting and SEO campaign for the French market. We have extensive keyword data from our adwords account as this has been running for a few months. Questions: What should we be looking out for in relations to keywords to target in the seo campaign? How many keywords is it sensible to target or chase? (one person dedicated to the French seo campaign) Thanks for your help, Andrew
Keyword Research | | fleurya0 -
How to find keywords getting significant traffic
How can we check with the Google Keyword Tool to figure out which keywords are getting significant traffic. Needs explanation for the bolded part. I am referring to the Q and A at - http://www.seomoz.org/q/is-there-a-report-in-seomoz-that-will-show-me-what-keywords-each-page-ranks-for-on-my-site The best way to see the information you're looking for is to take all keywords that sent you an organic search visit for a given time period in your analytics and run them through a rank checker. You can then cross-check this data with the Google Keyword Tool to figure out which keywords are getting significant traffic.
Keyword Research | | seoug_20050