Is my Company Blog Affecting my Main Company Website?
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mywebsite.com has a niche related blog on mywebsite.com/blog.
Should i be separating it with a subdomain blog.mywebsite.com? Could the blog content be diluting my website's message?
My Reasoning
Google Webmaster Tools --> Significance is leaning towards general terms (blog topics related) as apposed to mywebsite.com targeted terms.
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LOL, I don't know why it came out that I deleted also the first answer...
I confirm what said in the other answer and give you the reasons:
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the blog in the same subdomain, like it is now, extends the long tail the site is ranking for (aka: you site is more visible for a bigger number of serps
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the blog gives a voice to your site, the more relevant the more the content of the blog is high quality
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all the links that the blog by itself obtains, are links that affects all the site, therefore also the "standard" part of it, helping its rankings
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always best to have site.com/blog as you don't risk SEs seeing the two as different sites. Rand spoke to this, so you might want to do a search on SEOmoz.
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