Wordpress blog integration with full website effect on SEO
-
I have searched and searched for the answer to this question and can't find it.
We are going to be launching a Wordpress blog on our domain shortly, however we have a much larger site that is mixed with static and dynamic pages full of custom programming tied to databases, etc. that we are running around the blog and can't integrate that into Wordpress due to its complexity.
What this means is we have to install Wordpress on our servers somehow separate from the pages of our website.
What I am wondering is if we run Wordpress in the /blog directory of our site as a separate installation if it will inherit the domain authority of our domain (currently around 60) or if it will be viewed as a separate site and get no ranking. Also, will our main site inherit the additional link juice from the inbound links that we get from the blog with it being separate from the main site?
How does this need to be setup on our webservers to ensure the blog gets authority of the domain, and the blog contributes maximum SEO value to the domain?
Any help would be appreciated.
-
I don't know what the rest of that passage says, but I don't see in that excerpt how the author says they should be separate. All he is saying is what a blog is meant to accomplish.
It can still be a part of your site, hosted on your domain, without being fully and completely integrated with all of the pages. It can look a little different, have a different feel about it, etc, but still be run within the parameters of your website.
-
Steve, Loganshark, thanks for sharing your experiences. I figured that this would be the case. Just wanted to get confirmation from people who have done this successfully.
Any additional advice from anyone would be appreciated. This project is a big step in our SEO initiative.
-
We can only speak from our experience, but we have had a similar setup on our site now for about 9 months and the effect that our main site's authority has on the blog seems to be slight. I don't think that Google or anyone else sees our blog as a separate site altogether, but it does seem that they recognize that that portion of our site is a blog and the rest of our site is e-commerce and index our pages accordingly.
Additionally, because our blog discusses a much wider range of topics than just what we sell on the site, it seems logical that some of our site's authority might not carry over to the blog pages because the content is so different.
All of that being said, the effect of our blog has been very positive. It has increased our organic traffic and is a great way to add new content.
-
Put it in the /blog subdirectory and your main domain authority will pass to it. Make sure you link to the blog from your main site. We have the same issue as you, and at first hosted on blog.domain.com but later moved to domain.com/blog based on advice from many people at SEOmoz.
To make sure the value is passed around, be sure to liberally link to and from the blog to other areas of your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone please explain the real difference between backlinks, 301 links, and redirect links?which one is better to rank a website? i am looking for the help for one of my website
Can anyone please explain the real difference between backlinks, 301 links, and redirect links? which one is better to rank a website? I am looking for help for one of my website vacuum cleaners
Intermediate & Advanced SEO | | hshajjajsjsj3880 -
Global SEO
Hey there Mozzers! I have a question about global SEO. I have a website that has multiple tlds (.com.au .co.uk .com etc ) Each of these are redirecting depending the user location. Where should my link building be focused on? What are some Global SEO Techniques you suggest ?
Intermediate & Advanced SEO | | AngelosS0 -
Migrate site from HTML to Wordpress and retain SEO
Hi guys this is a 2 part question so hoping someone is able to assist! 🙂 I own the www.industrytix.com.au/ website which ive been updating manually in Dreamweaver for last 6+ years, it has very high Organic Rankings for most of my targeted keywords which are: industry tix
Intermediate & Advanced SEO | | IsaCleanse
Industry tickets
breakfest tickets
Stereosonic tickets
CUban Club tickets
etc etc - essentially names of events Im currently about 90% of the way through replicating/improving the content of the website using a Wordpress Theme which is located at www.industrytix.com.au/buy-tickets/ so all the URLs/Sites are currently running concurrently. Im using Eventum Theme for hosting events and Woocommerce plugin for products so there is a slighy disconnect between the 'Event Page' and 'Buy tickets/Product page" **For example:
Event page: **http://industrytix.com.au/buy-tickets/breakfest-perth/ Ticket/product page: http://industrytix.com.au/buy-tickets/product/breakfest-ticket-perth/ Next step is to kill off the old outdated homepage and recirrect all the event pages to the new ones - for retaining SEO value is there a best practices for completing this? (I am planning to move the New WP Installation into the root folder from the /buy-tickets/ folder where its currently staged. For example of OLD to NEW redirrection requirements:
OLD http://www.industrytix.com.au/cuban-club-perth-tickets.php
NEW http://industrytix.com.au/buy-tickets/cuban-club-perth-nyd/ OLD http://www.industrytix.com.au/breakfest-tickets.php
NEW EVENT PAGE http://industrytix.com.au/buy-tickets/breakfest-perth/
Nicket/product page: http://industrytix.com.au/buy-tickets/product/breakfest-ticket-perth/ Any other feedback improvements as far as retaining SEO and not keyword stuffing etc? Thanking you all in advance for taking the time to read this 🙂0 -
SEO effect of content duplication across hub of sites
Hello, I have a question about a website I have been asked to work on. It is for a real estate company which is part of a larger company. Along with several other (rival) companies it has a website of property listings which receives a feed of properties from a central hub site - so lots of potential for page, title and meta content duplication (if if isn't already occuring) across the whole network of sites. In early investigation I don't see any of these sites ranking very well at all in Google for expected search phrases. Before I start working on things that might improve their rankings, I wanted to ask some questions from you guys: 1. How would such duplication (if it is occuring) effect the SEO rankings of such sites individually, or the whole network/hub collectively? 2. Is it possible to tell if such a site has been "burnt" for SEO purposes, especially if or from any duplication? 3. If such a site or the network has been totally burnt, are there any approaches or remedies that can be made to improve the site's SEO rankings significantly, or is the only/best option to start again from scratch with a brand new site, ensuring the use of new meta descriptions and unique content? Thanks in advance, Graham
Intermediate & Advanced SEO | | gmwhite9991 -
Subdomain blog vs. subfolder blog in 2013.
Having read this ( http://www.seomoz.org/q/blog-on-a-subdomain-vs-subfolder ) & countless of blog posts on never to put your blog on a domain because a subdomain is treated as a different site & your blog traffic won't help with your main sites authority. I've always pushed for subfolder blogs. However I've been seeing a lot of blogs now and days saying that Google is now treating subdomains as the same site as your main site. http://www.brafton.com/news/subdomains-vs-subdirectories-for-seo-no-serp-benefits-for-subdomains-anymore http://webmasters.stackexchange.com/questions/34173/subdomains-vs-subdirectory-status-as-of-2012/34366#34366 ETC... What does everyone think? Is it acceptable to have a blog in a subdomain in 2013? Thanks!
Intermediate & Advanced SEO | | DCochrane0 -
SEO friendly blog.
i've read somewhere that if you list too many links/articles on one page, google doesn't crawl all of them. In fact, Google will only crawl up to 100 links/articles or so. Is that true? If so, how do I go about creating a page or blog that will be SEO friendly and capable of being completely crawled by google?
Intermediate & Advanced SEO | | greenfoxone0 -
Read More & SEO
I have just had my site redesigned. The site was designed with only important facts bullets at the top of the page and all other information is below in the read more section that expands when clicked. I am wondering if I need to have this information in the read more section visible to the customer or if having the majority of the text in the read more is OK? and how it will effect rankings having it this way? I have had spots #1 &2 on Google for my keywords- until the site was redesigned...wondering if this was part of the reason. I have moved some of the text up to be visible on some of the pages - but it makes the site look cramped - and competes with the ease of use the site design Any insight on this is appreciated.
Intermediate & Advanced SEO | | Cheri110 -
Server cache and SEO
I have a question about server cache and seo. For example. www.chanel.com.cn , the server is in US, and uses China Cache to improve local Chinese users access speed, so what do you think this way will work for search engines spiders too? when a spider is crawlling the website, does the content it crawl on US server or China cache? what's best practice for those kind of SEO on server side? thanks Boson
Intermediate & Advanced SEO | | topchinaseo0