Wordpress blog integration with full website effect on SEO
-
I have searched and searched for the answer to this question and can't find it.
We are going to be launching a Wordpress blog on our domain shortly, however we have a much larger site that is mixed with static and dynamic pages full of custom programming tied to databases, etc. that we are running around the blog and can't integrate that into Wordpress due to its complexity.
What this means is we have to install Wordpress on our servers somehow separate from the pages of our website.
What I am wondering is if we run Wordpress in the /blog directory of our site as a separate installation if it will inherit the domain authority of our domain (currently around 60) or if it will be viewed as a separate site and get no ranking. Also, will our main site inherit the additional link juice from the inbound links that we get from the blog with it being separate from the main site?
How does this need to be setup on our webservers to ensure the blog gets authority of the domain, and the blog contributes maximum SEO value to the domain?
Any help would be appreciated.
-
I don't know what the rest of that passage says, but I don't see in that excerpt how the author says they should be separate. All he is saying is what a blog is meant to accomplish.
It can still be a part of your site, hosted on your domain, without being fully and completely integrated with all of the pages. It can look a little different, have a different feel about it, etc, but still be run within the parameters of your website.
-
Steve, Loganshark, thanks for sharing your experiences. I figured that this would be the case. Just wanted to get confirmation from people who have done this successfully.
Any additional advice from anyone would be appreciated. This project is a big step in our SEO initiative.
-
We can only speak from our experience, but we have had a similar setup on our site now for about 9 months and the effect that our main site's authority has on the blog seems to be slight. I don't think that Google or anyone else sees our blog as a separate site altogether, but it does seem that they recognize that that portion of our site is a blog and the rest of our site is e-commerce and index our pages accordingly.
Additionally, because our blog discusses a much wider range of topics than just what we sell on the site, it seems logical that some of our site's authority might not carry over to the blog pages because the content is so different.
All of that being said, the effect of our blog has been very positive. It has increased our organic traffic and is a great way to add new content.
-
Put it in the /blog subdirectory and your main domain authority will pass to it. Make sure you link to the blog from your main site. We have the same issue as you, and at first hosted on blog.domain.com but later moved to domain.com/blog based on advice from many people at SEOmoz.
To make sure the value is passed around, be sure to liberally link to and from the blog to other areas of your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my website do not have a robot.txt file, does it hurt my website ranking?
After a site audit, I find out that my website don't have a robot.txt. Does it hurt my website rankings? One more thing, when I type mywebsite.com/robot.txt, it automatically redirect to the homepage. Please help!
Intermediate & Advanced SEO | | binhlai0 -
Would a mass data update have a negative effect on SEO?
We have a large eCommerce site with the ability to do an export, change data, and import new data in mass. Over the 15 years that this site has been growing, it has accumulated several inconsistencies in product titles, descriptions, title tags, etc. The question is: If we were to update thousands of product titles ( 's on those pages) and some of the descriptions, would it have a negative SEO impact because of the groundbreaking number of products effected? Or would it only be for the better if they were all technically improvements (both in SEO and UX)? Thanks!
Intermediate & Advanced SEO | | frankandmaven0 -
Effect of Publishing Blog Posts Resembling Classified Advertisements
Our site (www.nyc-officespace-leader.com) markets commercial real estate for lease in New York City. Any potential negative impact in terms of ranking and traffic by using our blog post in an unconventional manner? I am considering publishing a weekly post describing the latest commercial listings for lease. The post would be formatted and resemble classified advertising appearing in such newspapers as The New York Times. The ads are concise and appealing. Property listings drive a high click thru rate, so I believe blogs posts based on property listings and formatted like old newspaper ads might really improve visitor engagement. Each add could have a link to a corresponding listing page. Would using the blog in this manner every week have a detrimental effect or could prove beneficial? Thoughts??? lr6MIiR
Intermediate & Advanced SEO | | Kingalan10 -
International SEO and Website Redirection
Hey there Mozzers, If you have a website for example www.example.com and you wanted to target Australia and UK and you owned the .com.au and .co.uk. Would that be ok if everything redirected to the .com ? I know that having the .com.au is a signal for Google but the redirection is causing me troubles. Would that be huge of a difference if everything redirected to the .com version of the site?
Intermediate & Advanced SEO | | AngelosS0 -
Recommended SEO Companies
Looking for advice here.... We are a small business looking to secure/increase rankings in the search engines. What are some recommended SEO agencies/companies that are effective with today's search engine optimization standards. _ Thank you_
Intermediate & Advanced SEO | | wickerparadise0 -
Redirecting external blog to main website blog - two questions I'm struggling with
Hiya Mozzers - I have a blog separate from main website which is duplicating the blog on the main website. This separate blog is duplicating the main website blog, so it needs to be closed down and redirected. There are some 200 pages of separate blog (identified via Screaming Frog). So I am suggesting the blog pages should be 301 redirected from the separate blog to the equivalent blog pages on the main website. Q1) Should the root domain of the separate blog be 301 redirected to the main www.mainwebsite.com/blog page, or to the root domain of the main website? Q2) Should the blog pages, which lack equivalent content on the main website, be 301 redirected to the main www.mainwebsite.com/blog page, or to the root domain of the main website? Thanks for your help on this one, Luke
Intermediate & Advanced SEO | | McTaggart1 -
We're currently not using schemas on our website. How important is it? And are websites across the globe using it?
Schemas looks like an important thing when it comes to structuring your website and ensuring the crawl bots get all the details. I've been reading a lot of articles around the web and most of them are saying that schemas are important but very few websites are using it. Why so? Are the schemas on schema.org there to stay or am I wasting my time?
Intermediate & Advanced SEO | | Shreyans920 -
Advice on further SEO
I am frustrated by a lack of progress for a major keyword I want to rank for. I have made several pages, optimized with Onpage and even a whole site but I can't seem to get my ratings up. I am hoping somone can take a look at my pages and efforts and offer me some advice... Keyword is "National Currency" One site is devoted to this keyword: NationalCurrencyValues This site is ranked 30th and is down 9... and this page on another site is devoted to the same keyword ranked 26th is: http://www.antiquebanknotes.com/National-Currency.aspx
Intermediate & Advanced SEO | | Banknotes0