Image ranking plummet help
-
Hi Moz Community,
I need help understanding why my site is dropping rankings and traffic significantly. We were hit the hardest with doing a image query filter ~6/2-6/3 (image attached).
We also had a site migration on this exact date, but didn't change URL structure or domain names, just switched hosting sites. I'm assuming this plummet is from the migration, but can't figure out why. I may also not be understanding this filter clearly so let me know.
Shoot any questions my way that could help your understanding of the problem be more clear.
Thanks,
-Reed -
Haha yeah I tend to get OCD on a lot of things. Awesome, thanks for taking the time to get back to me on this. I have learned to love the Moz community these days.
And that's a good answer, that's what I was hoping, but I guess anytime I see a traffic dip I immediately panic rather than take into mind what you just said.
Thanks again,
-Reed
-
Nice work moving over to the "hyphen" as opposed to the "underscore", being that the big G doesn't recognize underscores as a space.
I also agree with cleaning up the URL's to not have the .jsp extension. That could just be my OCD kicking in lol
If you are able to create a script to do all that heavy lifting, certainly the best approach.
To answer your question: IMO I would think the combination of all the changes the site went through has cause Google's algo to be in shock when it crawls your site. Give it time, continue cleaning it up and I think you will recover just fine. If anything, I think you will be better than you were before the move as a result of your house cleaning.
-
Hey Ryan, I actually have another question if you wouldn't mind helping out.
Before our migration, our old team was creating all URLS with underscores as separators and ending in .jsp. I changed this to not have .jsp and to only use "-" as word separators in URLs.
However, we have a lot of backlinks with content linking to those .jsp URLs (and our old blog posts all link to those pages), which are 404 product pages. (I can redirect, but there are thousands of them). I could probably develop a script to automatically rewrite too.
My question: could this be a contributing factor to our organic downfall too?
-
The struggle is REAL ha haa I feel your pain brother. Get some good quality blog articles out and share them on your social platforms. That may help push the new data and get it circulating.Wishing all the best!
-
Thanks for helping out Bryan and Donford, it's been about a month and a half since migration so I'll definitely wait it out another month, implement some good marketing/content and see what it looks like after that.
Ahh, the waiting game of organic traffic.
-
Yeah, if a new IP was assigned to the site that is more than likely the cause of the dip. It should recover though, just needs time to propagate. Certainly wish you all the best with this! Keep us posted
-
Hi ICEReed,
If you received a new IP, than I am fairly certain that is the issue. DNS has to propagate across the net before traffic returns to normal. I have had a few experiences with this, and have seen it take up to 3 months before traffic was returned to normal.
-
Thanks for responding Bryan,
I have referenced the tips in the website migration guide, but it's never a bad move to go over them one more time.
A new ip address was assigned to the site when we migrated.
I initially had a lot of indexing issues that are now fixed, but were a problem at the start of the migration. For instance, our sitemap.xml just vanished as did our robots.txt file. They are back up and running, but the dev team didn't migrate them over.
-
Hey Reed!
We experienced a similar dip for a site when migrating to a new server back in September 2013. Did you reference the tips listed in the post from Moz? Website Migration Guide
Its unfortunate that you made a few tweaks at the same time, which makes this more difficult to pin down.
When you migrated, did you carry over the original ip address or was a new one assigned to the site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Possible penalty question - need expert help
hallo everyone, I am posting this question to the MOZ community, because I could not find any useful information or proper advice so far, even after consulting a few local SEO experts. I noticed from the end of september a steady and consistent decrease in visits (please see attached pdf) for my website https://bastabollette.it I lost so far almost 40%. Please consider that I have not changed my habits in blog posting lately, both in quantity and quality. I have not made any subtantial change on the website lately. I did a general audit of the site asking to an expert but apart from some generic suggestions (like: "work on increasing PR, add more quality backliks, use more no-follow links, fix broken links" - things I am currently going to fix anyway) I don't really understand the reason of the drop. Please also note the strange drop of 11/22/15 (see search console screenshot). Can you please help me? thank you. Selezione_018.jpg Selezione_019.jpg
Reporting & Analytics | | micvitale0 -
Google Analytics Stopped Tracking Visits - NEED HELP!
Hi Moz Community, I have about 10 sites, static HTML sites and WordPress sites, which ALL stopped tracking Google Analytics on August 2nd. They go to a flat-line! Dead! No data! Has anyone else experienced this either currently or before? I have confirmed all code is correct as it's been tracking these sites for years. One site gets 5,000+ visits a month and they are sitting at only 1,500 now and will be a fun conversation to have with the client. If all code is correct, what should I do? How do I overcome this without having to re-create another account/tracking ID? Never dealt with something like this before and there is not much on the web or in other forums. Would appreciate any help or advice or tips! - Patrick
Reporting & Analytics | | WhiteboardCreations0 -
Need help understanding what happened to our organic search.
I help run an ecommerce business that mainly runs on Google organic search (yes, I realize this is not a good place to be). Last April, we saw around 25-30% of our organic search cut. I’m pretty sure it was due to the mobile update but we had some changes in the past month or two before that. I’m looking for someone to review my analytics account and see what happened. Possibly this is called an audit? Also, we’re looking to ask some questions about long term strategy as we are thinking about a redesign and switching to a new platform. Maybe more content? Maybe more social?
Reporting & Analytics | | kirbyf0 -
Title Tag Capitalization Impact on SERP Rankings and Click Through Rates
My company made a branding decision to use lowercase for all of our title tags. This, of course, means that our titles on SERPs are all lower case. Overwhelmingly, it seems that websites use title case. This makes me wonder if we're shooting ourselves in the foot. Does using lower case titles negatively impact our rankings and/or click through rates? Is there any data out there suggesting that title case has a better click through rate than lower case? Thanks for reading!
Reporting & Analytics | | Solid_Gold0 -
Where have the 'most changed keyword rankings' gone from the weekly summary emails?
Since the change to Moz we have noticed that the weekly summary emails do not show the 'most changed keyword rankings' table. We found these extremely helpful and would be disappointed to see these go. Are these going to make a come back?
Reporting & Analytics | | RedAntSolutions2 -
Page Rank - logarithmic or exponential
Possibly a really stupid question. Is Page Rank logarithmic or exponential? I've seen a lot of people talking about Page Rank saying it's logarithmic but when they describe it they're actually talking about an exponential scale. (Apologies if I'm showing a basic misunderstanding in mathematical knowledge - I studied Drama)
Reporting & Analytics | | BenFox0 -
Google Product Feed help
Hello, We are working with a particular service that uses our Google product feed to pull information. We wanted to add product info such as dimensions and hex colors for each product to better service the third party we are using, but we not sure if this is something Google supports in their feed. Would it cause any problems if we added that info in? Thanks for any help! Also, my knowledge regarding a Google product feed is lacking so if the question is confusing or I didn't give enough info on our situation just let me know and I'll do what I can to better explain.
Reporting & Analytics | | ClaytonKendall0 -
Page Rank Decline in Webmaster Tools
Hello Forum, My team and I just got through completely redoing an eCommerce website for a yoga company and I noticed that in Google Webmaster Tools our site's average daily position changed from ~25 to ~40 in the last 5-6 days (during this time period we submitted our sitemap). I exported the Webmaster Tools results and found a high number of new keywords (which weren't there pre-launch) related to yoga. However, these keywords are not related to the products we sell. Several of these keywords have positions of 240 or higher and are skewing our avg page rank. These terms include words like "cricket logo," "animal yoga," "dog pose," "cat yoga," We did move our blog into our domain name now and there are some articles related to animal poses. Any thoughts as to what may be going on? Thanks!
Reporting & Analytics | | pano0