Migration to New Domain - 301 Redirect Questions
-
My client is migrating their site to a new domain. I just did a big redesign, including URL structure change, and 301s from old URLs to new URLs. Now they want a new name, so we're moving forward with a new domain name.
However, we're going to keep the site on the current domain while we ease customers into the new name. During that time, I'm going to be building links to the new domain name and 301 Redirecting that new one to the current domain name. Then, once we migrate the site to the new domain name, I'm then going to redirect the current domain name to the new domain name.
So, my question(s) is/are:
- Is the above process the best way to use 301 redirects to to build links to the new domain while we transition everything?
- Should I (or can I) do 3 redirects from the oldest URLs, to the current URLs then to the new URLs?
- General question... I can't seem to find this anywhere online, but what is the best practice for what order URLs should be in in the htaccess file?
Thanks!
-
Hi Tom,
Thanks so much for the thorough answer. Very, very helpful. And thank you for the article about execution order... I've been looking for something like that for a while!
-
Hi there,
Question 1: I'll come back to that...
Question 2: You can use redirect chains but you shouldn't. Although a desktop browser will redirect through the chain quite quickly (providing there are no mistakes), a mobile browser takes 0.6 seconds to get a connection to a page, so each redirect quickly adds up to poor user experience for any mobile users. And although Google has stated it’s crawler does well to deal with 1 or 2 redirects, it can come across problems with longer redirect chains and you could see your final page not getting crawled from the redirect as it should. Both Yahoo and Bing have stated their crawlers do not perform well when it comes to redirect chains. As you make the transition to the new domain you should update your original redirects to send the visitor to the correct page after the first redirect.
Question 3: Best practise for redirects is to specify the more specific rules first, if you're using regex with redirectmatch or rewrite rule, then you'll want to put them after your more specific oldpage.html to newpage.html, so that the more specific rule is given the chance to match before the regular expression is given a more broad chance to match. And finally add an 'if all else fails' rule at the bottom to redirect all requests that were not dealt with by a previous directive.
There's a nice post here on execution order in your htaccess if you'd like to give it a read:http://www.adrianworlddesign.com/Knowledge-Base/Web-Hosting/Apache-Web-Server/Execution-order
Back to Question 1:
If you're choosing not to follow Daniels advice and make the change all at once, you can 301 the new sites backlinks into the existing site, and 301 the old URL structure to the new URLs. But when you do implement the change, you'll want to modify all of your existing redirect to point to the final page the user should end up at, and not force them through a maze of redirects. Then you can then just remove the redirect from the new site, and have those users land on the pages the new links you built are pointing at. Don’t forget Google takes time recrawl, index and ‘trust’ new redirects and attribute all PR and SEO juice to the correct pages.
If at any point you plan on having the same content live on both domains without a redirect in place it would be best practise to use the rel=canonical link attribute in your to signal to google which is the preferred version on content to show in SERPs.
Hope that helps give a bit more information,
Tom
-
The plan has been thoroughly thought out and definitely needs to be implemented... that's why I came to this forum to ask a technical question. The branding issue has already been resolved.
It's a technical question because it's specifically about 301 redirects and the best practices when implementing them in this particular situation.
Thanks for your advice, but it didn't answer my question.
-
Ummm, this isn't what you asked....
...but is it out of the question to re-consider this:
"However, we're going to keep the site on the current domain while we ease customers into the new **name."**This is a mistake, IMHO, and you should do everything possible to persuade the client to re-think the plan.
Best practice, as I'm sure you know, is to do page-level redirects from each page on the old site to its closest corresponding page on the new site.
Is the company name changing...or just the domain name?
In any event, I can't see an elegant way of doing what you propose...only of mitigating the damage and confusion that will inevitably result.
I'm sure others, more technically knowledgable than I, can weigh in on damage control. But why damage yourself at all?
I don't think this is really a technical SEO issue at all.
It's a fundamental marketing and branding issue, IMHO. So much better to zoom up to 30,000 feet and address the larger issue.
**Bottom line: the way to make the change is, well, to make the change! All at once. **
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a question about the impact of a root domain redirect on site-wide redirects and slugs.
I have a question about the impact (if any) of site-wide redirects for DNS/hosting change purposes. I am preparing to redirect the domain for a site I manage from https://siteImanage.com to https://www.siteImanage.com. Traffic to the site currently redirects in reverse, from https://www.siteImanage.com to https://siteImanage.com. Based on my research, I understand that making this change should not affect the site’s excellent SEO as long as my canonical tags are updated and a 301 redirect is in place. But I wanted to make sure there wasn’t a potential consequence of this switch I’m not considering. Because this redirect lives at the root of all the site’s slugs and existing redirects, will it technically produce a redirect chain or a redirect loop? If it does, is that problematic? Thanks for your input!
Technical SEO | | mollykathariner_ms0 -
301 Redirecting http to https
In the Moz Site Crawl issue, I was seeing an error that said we were temporarily redirecting our homepage to https URLs. So I changed the code in htaccess to make it 301 redirect but I'm still getting the same error. I implemented it last week and we just had a new crawl yesterday. Here is the new code: RewriteEngine on
Technical SEO | | Heydarian
RewriteCond %{HTTP_HOST} ^heritagelawmarketing.com [NC]
RewriteRule ^(.*)$ http://www.heritagelawmarketing.com/$1 [L,R=301,NC] Does anyone know why I'm still getting 302 redirects? Thanks0 -
.aspx 301 redirects on Business Catalyst
Hi I am have moved my website from .aspx to business catalyst. I have found out (when the site already migrated!) that Business Catalyst does not support .aspx 301 redirects. On a previous post from 2012 (https://moz.com/community/q/aspx-files-will-simply-not-work-as-redirects) , someone has recommended a java script re direct. I have tried this but google search console is classing this as a 404 resulting in no link juice and my website dropping pages on google. I have tried to do 301 redirects at my server level but wont work. Anyone know a solution? Thanks in advance Keith
Technical SEO | | EntertainmentIdeas0 -
Should I migrate clients site to older established domain?
I have a new client who had a domain that was established in 2004. About six months ago they moved their site over to a new domain and redirected the old domain to the new one. Their pagerank on the new domain is 1, and I can not find any historical data on the older domain. Would it be beneficial to move the site back to the old domain assuming that it had a higher pagerank? And is there a way to find out what the pagerank of the old site was before the redirect?
Technical SEO | | whmgatx0 -
Delete 301 redirected pages from server after redirect is in place?
Should I remove the redirected old pages from my site after the redirects are in place? Google is hating the redirects and we have tanked. I did over 50 redirects this week, consolidating content and making one great page our of 3-10 pages with very little content per page. But the old pages are still visible to google's bot. Also, I have not put a rel canonical to itself on the new pages. Is that necessary? Thanks! Jean
Technical SEO | | JeanYates0 -
301 Redirect From Dynamic Page To Static
I want to 301 redirect all "id" and "type" numbers from my page dynamic.php page (I have thousands of IDs and thousands of Types) all to a single URL. So for example the following.... www.mysite.com/dynamic.php?id=1&type=5 www.mysite.com/dynamic.php?id=2&type=5 www.mysite.com/dynamic.php?id=3&type=5 www.mysite.com/dynamic.php?id=1&type=6 www.mysite.com/dynamic.php?id=2&type=6 www.mysite.com/dynamic.php?id=3&type=6 ...would all be sent to: www.mysite.com/page.html How can this be done without doing a redirect for each ID/Type?
Technical SEO | | TheDude1 -
How can I redirect old URLs to new ones?
We are trying to optimize our website for search engines and one of the things we have noticed that needs to be changed are the URLs. I know how to modify the URLs but have no idea how I can get the old redirected to the new ones using 301. We have some pages ranking pretty high on Google and we can't loose this traffic. Our website is hosted on Plesk and it was coded using Cold Fusion. I do have access to the .htaccess file. Any help would be highly appreciated.
Technical SEO | | personalproducts0 -
Question concerning a 302 Redirect
Hi! I've already done some research on redirects, but I still have a question concerning a 302 redirect implemented at the homepage of a website. The Website www.domainA.com has a 302 redirect to www.domainA.com/content/.... Also all subsequent pages have the /content/ directory in their URLs: e.g domainA.com/content/products First thing I was wondering about, was the use of a redirect to a new site using an additional directory /content/... Why would anyone do this? Would it be enough to replace the 302 with a 301 redirect, or would you recommend to change the entire structure and eliminate this /content/ directory? The most logical structure would be www.domainA.com/products/.., and not www.domainA.com/content/products, right? Second thing: Given that 302 means temporary redirect, what are the actual implications when redirecting from domainA.com to domainA.com/content? I've heard that 302 redirects don't pass linkjuice and are detrimental for the site's rankings... What are the actual implications concerning the example above (302 redirect from domainA.com to domainA.com/content ? Would be great to get some advice about the first problem and maybe some insights about the second one concerning 302s in general. Thanks in advance! Cheers, Chris
Technical SEO | | adwordize0