Will adding a mini directory to our blog with lots of outgoing no follow links harm our authority and context
-
We are an adventure travel tour company, who run hiking, kayaking, biking adventures in several countries. We have a travel tour operator website with a blog in a sub folder of the site. We want to add a section/category in the blog itself with a hiking club mini directory, that lists all hiking clubs in 1 or 2 specific countries.
The reason we want to do this is because the people searching online for these clubs are our target market and potential clients. We hope to rank for some of these searches, and encourage interest in our blog/website in the process. We also want the potential to build relationships with these clubs.
The question I want to ask is: if we add say 100 to 200 listings, and make all outgoing links no follow, will this harm our page authority, reputation with SE's or pose any other risk for our site. The other question is, do you think that this will dilute the context of our content - as its slightly different in context to the rest of our site content.
Are we better to set up a separate site for this purpose.
-
Ok thanks alot. I know its important to maintain good rich, rather than thin content on posts (listings). I was intending on using categories and tag them with regions - so the content is more like an actual post rather than like a telephone book.
Cheers
-
This will not hurt your site if done correctly. We have done something similar on our website. Instead of locations like you are trying to do, our page is sorted by category.
http://www.webdesignandcompany.com/seo-resources
We have left most of them to "follow", as I don't think it hurts you as much as people may say.
What you don't want to do is just have a huge link directory page, that looks like it doesn't have a purpose.
-
Thank you for the great ideas you have suggested here, would be great to incorporate these.
-
Just saying what I would do.. and I would not have any problem adding something like this to one of my sites.
I would write an article about hiking clubs and the benefits of finding and being involved with one. People who want to go on your adventures might benefit from these clubs by learning about hiking, finding several local people of similar interest and ability to hike with, get in shape so that they will be ready for your adventure, learn about fun hikes in their local areas, hiking is an activity that is more fun with some friends.
So, on my site this article would be in the left column of the page and the list of hiking clubs arranged by geographic area would be in the right column. Some photos and quotes from happy hiking club people would be used to balance out the column lengths.
This article and the list of hiking clubs is a great service to your potential clients. The article gives greater value to the list of clubs. You don't have to link to them. You can simply publish their URL if you want.
-
Great question. I'm actually interesting in doing something similar with my site. I'm just waiting for the experts to chime in.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adding /blog/ to my urls affect SEO rankings?
Following advice from an external SEO agency I removed /blog/ from our permalinks late last year. The logic was that it a) doesn't help SEO and b) reduces the character count for the slug. Both points make sense. However, it makes segmenting blog posts from other content in Google Analytics impossible. If I were to add /blog/ back into my URLs, and redirected the permalinks, would it harm my rankings? Thanks!
Technical SEO | | GerardAdlum0 -
Internal no follow links
I have just discovered that the WordPress theme I have been using for some time has no follow internal links on the blog. Simply put each post has an image and text link plus a 'read more'. The Read more is a no-follow which is also on my homepage. The developer is saying duplicate follow links are worse than an internal no follow. What is your opinion on this? Should I spend time removing the no follow?
Technical SEO | | Libra_Photographic0 -
Internal linking disaster
Can someone help me understand what my devs have done? The site has thousands of pages but if there's an internal homepage link on all of the pages (click on the logo) shouldn't that count for internal links? Could it be because they are nonfollow? http://goo.gl/0pK5kn I've attached my competitors opensiteexplorer rankings (I'm the 2nd column) .. so despite the face the site is new you can see where I'm getting my ass kicked. Thanks! psRsQtH.png
Technical SEO | | bradmoz0 -
Better to Remove Toxic/Low Quality Links Before Building New High Quality Links?
Recently an SEO audit from a reputable SEO firm identified almost 50% of the incoming links to my site as toxic, 40% suspicious and 5% of good quality. The SEO firm believes it imperative to remove links from the toxic domains. Should I remove toxic links before building new one? Or should we first work on building new links before removing the toxic ones? My site only has 442 subdomains with links pointing to it. I am concerned that there may be a drop in ranking if links from the toxic domains are removed before new quality ones are in place. For a bit of background my site has a MOZ Domain authority of 27, a Moz page authority of 38. It receives about 4,000 unique visitors per month through organic search. About 150 subdomains that link to my site have a Majestic SEO citation flow of zero and a Majestic SEO trust flow of zero. They are pretty low quality. However I don't know if I am better off removing them first or building new quality links before I disavow more than a third of the links to the site. Any ideas? Thanks,
Technical SEO | | Kingalan1
Alan0 -
How to optimize for new subdomain when root domain has all link juice and built up authority?
We recently took control of a root domain for a business that was not doing e-commerce. They just had a single page business card website at the root domain. However, it had been around long enough to have built up some amount of domain authority and link juice. When we took over to enable the site with e-commerce, we redirected the root domain to point to a www subdomain where the store is now located. Now, in my seomoz campaign, i see that all the link juice and authority stats are in the root domain metrics, and the subdomain we are tracking has nothing. What is the best way for me to take advantage of all the built up authority for the root domain to help with the newly enabled ecommerce site at the subdomain? or am I basically starting from scratch since i have been reading that link juice does not flow as well from root domains to subdomains. thank you and happy new year to all!
Technical SEO | | devinjy0 -
Affiliate links
Is there a best practice for linking out to affiliates URLs post panda? I know some believe it can be a factor.
Technical SEO | | PeterM220 -
Nofollow internal links
Hi, we have problems with having too many links on page. Our website has a menu with 3 level sub-navigation drop down for categories which we want to maintain, for easy-navigation for the users. http://www.redwrappings.com.au/ After reading this article: http://www.seomoz.org/blog/questions-answers-with-googles-spam-guru, and some other articles, we came up with a solution. We can easily reduce the number of links per page by putting 'nofollow' on our categories links menu dropdown and create a separate 'landing page' that contains links to these categories (and allow 'follow' links for robots). Is it wise to do this? Or any better, easy solution that you can suggest? Thanks
Technical SEO | | Essentia1 -
If I redirect my WordPress blog to my main site, will it help my main site's SEO?
I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...
Technical SEO | | matt-145670