Why does old "Free" site ranks better than new "Optimized" site?
-
My client has a "free" site he set-up years ago - www.montclairbariatricsurgery.com (We'll call this the old site) that consistently outranks his current "optimized" (new) website - http://www.njbariatricsurgery.com/
The client doesn't want to get rid of his old site, which is now a competitor, because it ranks so much better. But he's invested so much in the new site with no results.
A bit of background: We recently discovered the content on the new site was a direct copy of content on the old site. We had all copy on new site rewritten. This was back in April. The domain of the new site was changed on July 8th from www.Bariatrx.com to what you see now - www.njbariatricsurgery.com.
Any insight you can provide would be greatly appreciated!!!
-
Hi Kingof5 - I know, it is bizarre. We inherited the new site and are now tasked with the challenge of cleaning everything up.
I don't know the background on why redirects weren't put in place but that's what I'm working toward now. Wish me luck.
-
This doesn't even really make sense. Your client had you build a new site, then left his old site up to compete with it? Bizarre.
Content on old vs. new site - I'd think the new site's content should be a copy of the old site's content, given that it's the same site.
Why weren't all pages on the old site 301d to the new site?
-
Thanks for responding Andy and taking the time to share those links - I really appreciate it.
I've asked my client for access to the old site so I can take a look at GWT and see who's linking in. Then maybe I can convince him to do a 301 redirect if it has some strong backlinks. We've suggested this but he's afraid he will disappear from serp's completely.
Thanks again
-
There are many factors which could influence it, but someone actually asked Matt Cutts the same question, so while I am good at SEO I might as well let him answer your question
https://www.youtube.com/watch?v=STpCM-3K3KY
Some of the key things are:
- Domain age, does influence rankings, you basically have to start again when you start a new domain
There are also some very good answers on these similar questions:
http://moz.com/community/q/seo-s-done-301s-in-place-old-site-still-outranks-new-site-what-to-do
http://moz.com/community/q/outranking-a-crappy-outdated-site-with-domain-age-keywords-in-url
Would the business owner be willing to do a 301 from the old site to the new site - this is the best thing I can suggest, but it will take time for the new site to rank and appearing the SERPs where the old site currently ranks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old content with trailing `/` - What should be my new approach?
Dear team Moz, I'm investigating SEO issues for the site that dropped rankings over a period of 4-6 months; after conversion from old platform (xenForo) to new custom developed platform. The old version of the site was a simple xenForo based forum; with threads having standard url structure as like www.domain.com/threads/thread-title.{thread_id}/. Notice the trailing slash. We chose to keep the URLs intact during conversion to new platform; however the site still lost rankings. I'm sure there could be multiple reasons for it - but I wish to know if I should adjust the URLs - 1. By 301 redirecting all the URLs with trailing / to the URLs without /. 2. Leave the URLs as they were. I must also mention that the new site has several new sections; and the old forum is just one part of it. The rest of the site follows URLs without trailing / - as it's the recommended URL structure by Google. I'd really appreciate your suggestions on this.
Intermediate & Advanced SEO | | KaustubhKatdare0 -
Site ranks good for all keywords except the important ones
Hey guys I am the marketing manager for https://www.tadibrothers.com/, i started a year ago when the website was ranked very poorly on most keywords, I got most of our nitch keywords rank well to fist page except the most important ones. backup camera
Intermediate & Advanced SEO | | TadiBrothers
backup camera system
wireless backup camera system
rear view camera Our backlinks campaign is doing well 15 backlinks on average every month.
on-site optimization is also good.
Our Domain authority is better than all our competitors. Can anyone Please help me to understand why they do not rank well? Hope to hear from someone soon1 -
New Website's Not Ranking for Branded Term
Hey Friends, I can't seem to figure out why https://feello.com/ isn't ranking on Google for it's branded term (Feello). It's ranking in 1st position on Bing and Yahoo but on page 2 (16th or so) on Google. Going through the list and can't come up with an answer. Metadata: Yes Indexed to Webmaster: Yes, Fetched pages: Yes Google cache on May 27, 2017: Check Using canonical and redirecting for non-www and HTTPS version: Yes & Yes Feello in domain name: Yes Set up social profiles and GMB: Yes Driving traffic: Yes, some email and ads Checked robots.txt: Yes, not created yet Created and Submitted Sitemap: Yes - https version Checked for blocked resources: None. The list goes on...Any ideas would be appreciated.
Intermediate & Advanced SEO | | GarrettDenham0 -
How will this affect the rankings and traffic of the new site once this happens?
Hi, we will be moving a clients’ site address from one domain to another and will of course be doing 301 redirects and notifying Google of the site address change in WMT. The problem is, that at some point in the future (say 3-6 months), the old domain will be going live with a new site as the current client does not own the domain and the owner will be wanting it back unfortunately. How will this affect the rankings and traffic of the new site (new domain) once this (old domain with new site) happens? Will the site address change be enough to keep the rankings but it will lose backlink traffic? Or will rankings go down since the 301 redirects will in essence no longer be in affect? Many thanks for your help in advance.
Intermediate & Advanced SEO | | WSIDW0 -
Site rankings steadily decreasing - do I need to remove links?
Since mid-April, our ranking have been steadily declining. Our two main keywords are 'nuts and bolts' and 'bolts and nuts'. 'nuts and bolts' dropped from 7th to 46th in May and has recovered slightly to 28th, and 'bolts and nuts' moved from 7th to 16th, and is today 24th. Ranking on keywords we specialise in have fared better, but they're fairly niche. 'bsw bolts' has moved from 2nd to 4th, and 'imperial bolts' has moved from 1st to 4th. I think my link profile is the issue. I don't think we've been penalised by Penguin directly (I may be wrong, I don't think we'd be page 2 on such a competitive term as 'bolts and nuts' after Penguin if we had been penalised.), but I think what's happened is that sites that link to us have been penalised, resulting in a knock on effect. Does that sound right? Here's my link profile: <a rel="nofollow" target="_blank">http://www.opensiteexplorer.org/links?site=www.thomassmithfasteners.com</a> I've been slowly building relevant links with prospective customers and kept up a very basic social media profile - just the odd blog post and sharing on Facebook and Twitter. Do I need to delete all the directory links? We do have links from directories that don't look fantastic, more are shown in Webmaster Tools than are listed here. Some of the directories no longer seem to exist, I take it I don't need to do anything and Google will catch up in those cases. Should I attempt to remove (or disavow) all links with names like best-directory etc? Or should I just concentrate on building better links? I'm not sure where to start! Any advice is greatly appreciated. Best Regards, Stephen
Intermediate & Advanced SEO | | stephenshone0 -
Better SEO Option, 1 Site 3 Subdomains or 4 Separate Sites?
Hey Mozzers, I'm working with a client who wants to redo their web presence. They have a a main website for the umbrella and then 3 divisions which have their own website as well. My question is: Is it better to have the main site on the main domain and then have the 3 separate sites be subdomains? Or 4 different domains with a linking structure to tie them all together? To my understanding option 1 would include high traffic for 1 domain and option 2 would be building Page Authority by having 4 different sites linking to each other? My guess would be option 2, only if all 4 sites start getting relevant authority to make the links of value. But right out of the gates option 1 might be more beneficial. A little advice/clarification would be great!
Intermediate & Advanced SEO | | MonsterWeb280 -
How Does This Site Rank So Well?!
So this website -> http://bailbondsripoffreport.com/ Ranks on the First Page for the term "Bail Bonds" It's the spammiest crappiest piece of junk website ever! lol - How does this site rank so well, it's not even a year old and it's link structure is crap. Can I like report them and have them removed lol. Any ideas would be appreciated. Thanks!
Intermediate & Advanced SEO | | utahseopros0 -
New sites what is the first things to do?
Hi Guys, If you have a baby of a domain which is only a few months old what should be the priorty for getting establish once all the on site stuff has been done? I know the directories are not as important as they use to be but is there a top list that should be worked through steadly to get the new site setup on? Kind regards
Intermediate & Advanced SEO | | ao.com0