Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Total Exact Match Anchor Text Percentage or a Few High Quality Exact Match Backlinks, which is better?
-
Hello,
I was wondering if anyone could help me. I am trying to rank a web page for a competitive regional search term.
Upon inspecting all the competitors’ backlinks they appear to using an overly high exact match anchor text to rank on the first page for this keyword.
Somewhere in the region of 15 – 55% exact match anchor text. So the question is what does big G provide a heavier weighting for,
A.) The total percentage of exact match anchor text for all your backlinks, until it reaches the point of over optimization. A higher percentage up to about 60% will help you rank in the top 3. Meaning I should change a 1,000+ backlinks on multiple domains to the exact match anchor text.
B.) Or just a few backlinks with the exact match anchor text but from really high quality domains with a ‘Majestic SEO’ Trust and Citation Flow above 40.
Any help would be appreciated, exact match anchor text is meant not to work but it still does.
-
Hello Chris,
Thank you for replying to my question. It is a difficult one, I think as a company we will have to go with a safer long term strategy and see how it pans out. Maybe a PR stunt, instead of exact match backlinks.
Kind regards
Rob
-
Hello Malcom,
Thank you for replying to my question. In theory; I agree with this, producing high quality pages for the end user. However in reality for competitive niches, it does not matter how good your landing page is, it will not rank in a competitive niche. As all the competitors have such inflated exact match anchor text backlinks.
We will definitely look at improving our landing pages as a long term strategy.
Kind regards
Rob
-
You know Tom, it sounds like you might have excessive "exact match" links on the mind : ) and that can be a limitation to you in today's search. The sites at which you can get exact match anchor text these days may not pass the value they once were able to and Google doesn't use anchor text to establish relevance to a search query the way it once did, either.
Are there sites whose rankings are being held up by exact match links? Sure. Such legacy-style rankings exist because Google tries not to throw the baby out with the bath water. Just because the way "importance" on the web was demonstrated in the past (via links and anchor text) is different than the way we're able to demonstrate it today (via social/mentions) doesn't mean some of those old linked-to-with-anchor-text resources are any less important than they once were.
Think of what makes you recognize that something is "important" in your everyday environment. Is it that a number of lower quality references all say exactly the same thing about something? Not really. Things that are important tend to be the focus of a variety of semantic references and sentiments from a variety of high- and low-quality sources and it's that kind of importance, aka authority, that you're trying to replicate in your off-page efforts. Focus on getting people to discuss your product/service rather than just getting webmasters to link to it.
Granted, all the above is a bunch of longer-term strategic gibberish that you can toss out the window if your business tactics and search marketing efforts are focused on the short term. If that's the case, I'd go with "B", but good luck with that.
-
I would go with a higher amount of " exact match" keywords. As long as the content on the page that it leads to is highly relevant. Google is all about serving the best content for the search query. So be sure to make the content that the person is clicking through to extremely relevant to the topic. This now becomes a quality of content and by serving highly relevant content as opposed to working on back links google is going to go where the content is all the time. Also the time that the user spends on the site is taken into consideration.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking strategy for Backlinks
Hi, I'm a new bee here, Just wondering if we have some good but easy strategies to get a higher rank in PA and DA?
Link Building | | BeriCollection
My Store URL is [https://bericollection.com].
We are selling Shoes, Watches and smart gadgets.
We do shipping worldwide but need help from the community.0 -
I have some excellent quality backlinks (telegraph,dailyexpress...) and moz doesn't add them 2 month after?
Hello the MOZ community, My question is simple. I read on the forum that if moz doesn't add your backlinks after quite a while, it's because they are poor value. But in my case, these links are excellent (DA 90-100). Some of the examples (not index after 2 months): http://www.telegraph.co.uk/travel/news/timelapse-photography-southeast-asia-swiss-couple/
Link Building | | lytcheetv
https://www.yahoo.com/news/breeze-32-locations-asia-breathtaking-080238979.html
http://mashable.com/2017/03/02/asia-travel-hyperlapse/#_FLB1kTcrOqU
http://www.express.co.uk/travel/articles/771298/Youtube-viral-video-china-cambodia-vietnam I start to desesperate 😞 My website is www.lytchee.com Do you have an idea why it's not indexed and how I can solve this issue? Thanks in advance 😉1 -
Rankings Dropped After New Backlinks.
I have a low-traffic website (under 100 unique visitors per day) and I've encountered a strange issue started yesterday morning. I acquired three back-links, one of these back-links is contextual and the other two are site-wide. The site-wide back-links are from PA 40+ blogs. It looks like the back-links are already indexed by Google. Despite these new back-links, my rankings across multiple keywords have dropped several positions. I'm new to SEO, but I would assume new back-links would improve my rankings. None of these back-links are low quality links, they are from real established blogs with high domain and page authority values. Could anyone give me insights into why my rankings may have dropped with new back-links?
Link Building | | poke11 -
What is the difference between anchor text and external links?
I understand you 'Pro's' may fins this a silly question. But I'm a visual learner and I can't seem to grasp this. I've read the pages MOZ has provided on anchor text and external links and my question is, how are they different? And which one is more important to seo? Can someone who has a great ability to simplify things, please help me understand this. They seem very similar to me but, I know there has to be more to it. External links: External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source) **Anchor Text: **Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. Thanks is advance, Lauren.
Link Building | | MissThumann0 -
How to classify backlinks types
HI GUYS, I don't know how to classify backlinks types. Any kind of software can process those backlinks? Thank you.
Link Building | | primomc0 -
Backlinks through dofollow commenting
I'm interested in building backlinks to my photography business site by leaving good, engaging comments on other photographers' DoFollow blogs. Is this a good idea? Is it worth the effort? Through a little research, I've managed to locate more than 40 dofollow photographer blogs that have a domain authority of 35+. The idea is to take an hour or so a week to leave 10-20 comments on their blog posts. Would you consider this a good strategy? I rank on the first and second page of most of my keywords that I'm working on, but I want to rank 1st or 2nd on them. I used the keyword finder tool on google adwords to find the keywords that are the most searched for in my area. Surprisingly the competition is not large, so I'm fairly comfident I can get there. I've already optimized my site substantially and I'm looking into link building. Thoughts?
Link Building | | studio35design0 -
Backlinks From Press Releases - Should I Disavow Them?
About 2 months ago, I published a press release through PRWEB with a link back to my website of course. Now it must have been one of those morning where the coffee wasn't strong enough as my website already has a Penguin penalty I'm trying to get lifted. The intent wasn't to spam the web but rather to gain some traction in the business hosting world. Like I've said, the coffee must've been too weak that morning as it didn't even cross my mind to see if I could "nofollow" the links in the press release. I just hit the submit button... As I'm in the process of submitting a disavow links request to Google, I'm wondering if I should include the URLs to copies of those press releases? I mean, there's no way I can find all those links as it was submitted not long ago. Google and link tools will keep discovering other copies of the PR for months to come probably.
Link Building | | sbrault740 -
Backlinks: What are they really and how can I create them.
I am relatively new to the SEO world, and I want to build backlinks linking to our main site. My preferred way to create backlinks is by adding them in my blog comments or forum responses. I am an active participant in a large number of blogs/forums related to our field and I would like to add relevant backlinks in the comments/answers I post. I originally thought that a backlink was just a link, but none of the links that I have added to blogs like that have been recognized as backlinks. https://www.dynaread.com/ Why is this so? I know now that good backlink would be something like: Dynaread is a science based dyslexia remediation program for older struggling readers. However I have no idea how to add this types of links to blog comments or forum pages where there is no link tool. Do I have to do something with HTML? Please explain briefly what a backlink really is and most importantly how I can create them. Thank you in advance for your help! Joy P.S if you have suggestions about some resources where I can learn more about the subject please let me know. I love to learn more.
Link Building | | Dynaread0