SEO best practices and online store?

[JohnnyRoq]

Hey guys,

I'm just starting a company and had a few questions regarding how we should structure our online store.

The store is currently selling skins for consoles, phones - and we have wall decals too, as well as fridge wraps.

I was wondering if anyone had advice on the best structure of things?

Should I, for instance, have a single "Xbox One Wrap" product page with multiple variations as an option?

Or should I have individual product pages for each different style?

I feel like putting all the weight on a single Xbox One Wrap page is great, but I also feel like having more content out there for each product probably isn't terrible either?

Suggestions?

The site is www.FapWrap.com so you can check it out - it's original photos we are taking of adult stars, but eventually will be for "Sexy" people in general. Heh.

[JohnnyRoq]

Yeah, I've had an issue w duplicate content (not actually on the site yet, but just personally as I've worked on plenty of other sites that were not ecommerce) and actually asking this question made me dig deeper.

I've figured out my appropriate structure and how to keep the strength I've already created.

I have variable descriptions for each product, no matter how similar - right now, but I would much prefer to give one page a HUGE staying power rather than spreading the net thin to get results and realizing later that I had way more to manage than I should just to keep the great Google happy.

I appreciate the response!

[Chris661]

The problem you must be aware of is Duplicate Content. This can hurt your rankings and result in a Google penalty.

Creating one page with the variants and options is generally preferred and safer. If you want more content and that's a great idea, consider a Blog to give your users a better experience on your site and help establish you as an expert in your field. Sure it's more work, but it can really differentiate your site.

Do a search here for "Duplicate Content" as this is a common question for eCommerce sites.

Best of Luck!