Submitting Same Press Release to Multiple Sources
-
I've never considered this as a good practice, but is there any benefit to submitting a press release to one PR source, then going to other PR sources and submitting the same content? My main goal, currently on one project, is the soul purpose of link building and backlinking.
I see this as duplicate content, although I am seeing competitors submitting the same press release multiple times trying to reap some sort of benefit from it. In my honest opinion, I would rather submit 1 different press release each week throughout the course of a month to a quality site like PRLog or PRweb.
Comments? Opinions? I would really like to hear them.
-
I think its okay, because you're paying for service and its pure white hat, its just like using adwords and msn at the same time.
-
The one instance I feel submitting to multiple sources is ok is if the sources are actual people. Typically if you submit a press release to a journalist or a relevant source they will not use the exact copy you gave them, but quote or cite it.
-
Thanks for the reply. I agree at this being worth a test. As I have stated in a response to "Highland" below, this is definitely NOT a primary SEO strategy by any means. Just another supplement to what we have been doing.
I've also been weary doing this due to Google's "content farm" update... I just need to make sure we are utilizing sites that have not been penalized as of late, which in my studies I have found them to be the article sharing sites more so than sites like PRWeb or PRLog, etc.
-
Thanks for the reply! I figured as much for going little to no benefit... Just needed to reassure my stance before I present my thoughts back to upper management and co-workers.
-
This is definitely never my "primary" source for SEO. It is mainly just an addition to the currentl link building strategies already in place.
My main concern was the fact some individuals in the office don't understand SEO very well and wanted me to send our our PR's multiple times. I think they misunderstood my explaination at sending them out at the most once per week and using different sites to do this. I really just wanted to get another solid answer of "No" to reassure myself.
I do like your idea of just putting the PR on the site and letting people link out to it. I am planning on converting the PR's into PDF files and then putting them on our site as well. Problem is, I don't want to submit the same release 5 different times, then put it on the site. I'm more for the submit once, post on the site for visitors to view.
To be truthfully honest, the competition we have is doing a lot of this for SEO purposes. They are trying to rise up organically as our industry prepares for a possible change in the market. I see a consistant number of companies pushing out PR's, with lack of purpose other than to help them with backlinks. Once again, not primary, but definitely part of their strategy. I think this is the main reason my co-workers feel that they should do the same, which I am telling them, "No, lets put one out per week at the most... Maybe just 2 per month."
-
I've never been a fan of the whole PR-as-primary-SEO method. PR was intended to "get the word out" to as many sources as possible. It's paid off for us in a few instances because a local TV station has picked it up a couple of times and given us a TV story (with an accompanying website article, although not often with links). As far as SEO... it's a lot of work for little reward. Since your PR is likely identical to many sources, it would indeed be pared back in the SERPs where only one would count and the rest would be considered duplicate.
In short, I wouldn't run a mass PR solely for SEO reasons (especially not as a reliable source of links). PRs can get quality backlinks, but only as a bankshot. Instead, I would put the PRs on your sites and see if people will link to it. If it's well written and interesting, you could get some good one-way links. I am willing to bet your competitors are not doing PR for SEO.
-
There is no benefit is submitting the same press release over & over, as you said it is duplicate content. It can be beneficial to rotate the press release distribution service on different press releases because you will get backlinks from unique domains. Take a look at PR Newswire & PR Web.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Submit new list of links to be disavowed
I had a question and I am hoping that some one on this community will be able to help clarify. We went through a link removal and disavow process last year. If we see more unnatural links showing up in our link profile and we want to disavow those links, what should be included in the new list of links that need to be disavowed: Only new links or domains Old list that was disavowed + new list that needs to be disavowed Thank you in advance for your help.
Link Building | | revenuexl0 -
Do Press Releases Show Up as Links?
We release a press release nearly a year ago: http://www.prweb.com/releases/2012/2/prweb9185282.htm However, I can't find the links or the prweb.com linking domain in our link profile. I've see MarketWire links show up in competitors' profiles. Is this just an issue specific to PRWeb or am I missing something? Thanks!
Link Building | | Kibin0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Press Releases as Backlinking
After analyzing one of my competitors I notices they show up in PRweb as one of their top rated back linking sites. My question is using prweb or something similar okay to use for backlinking? Would they help at all? Also, since they distribute content, would I get penalized for duplicate content?
Link Building | | floridaoutdoorsrv0 -
Press Releases - Local NY Law Firm
I have a client with a simple bankruptcy website. If I were to write a press for him using prweb or prnewswire, what are the types of topics I can write about that will allow the content to be picked up by newsoutlets and potential go viral? Also, should I have multiple anchor texts linking back to my client's website in the press release or just one? Are there other ways to get credit for the press release outside of creating anchor texts int he write-up itself?
Link Building | | JQC0 -
Need more Guestposting sources.
Hello, I currently have taken on another content writer, and my team are creating content quicker than I can distribute it, any suggestions? Im currently using... My Blog Guest & Blogger Link Up Any more decent ones?
Link Building | | Prestige-SEO0 -
Duplicate Free Press Release Submission
I know that free press release sites don't always do the best job at getting ones relates out there, but I had a thought. What if I were to submit the same release to say, ten free press release sites? Would that it at least give me ten backlinks from those sites alone? They'd be good backlinks since I'll be able to have the desired anchor text. Is that just another version of article spinning, or is it a good strategy for getting the release out there as much as possible? I'd value any of your opinions.
Link Building | | UnderRugSwept0 -
Is submitting articles to Ezine and other article website helpful to an SEO campaign?
I have been searching around to figure out if submitting articles to ezine, article base, etc. would produce quality incoming links for my website. Would ezine and article base provide quality incoming links? Thanks in advance!
Link Building | | giantpro0