GA visitor number inconsistencies?

[JustinTaylor88]

Hey Mozzers

Recently a client of ours undertook a paid campaign using Taboola and have a vast difference between reported clicks and visitors reported by GA.

On further investigation the _utm.gif event is sent to google-analytics.com 50% of the time and stat.g.doubleclick.net the remaining 50% of the time

Is this likely to be the cause of the discrepancy and if so is it possible to resolve this without removing the remarketing tag (which seems to be responsible for stats.g.doublelclick.net).

Many thanks

Justin

[JustinTaylor88]

We are going to (again) request they switch to Universal Analytics, although further tests show that both the google-analytics.com and stats.g.doubleclick.net events are registering in GA.

Therefore I'm more confused than ever as to the huge discrepancies between taboola and GA traffic, the same sort of discrepancy is also being shown on referrers such as Facebook visitors.

Any further suggestions/troubleshooting gratefully received!

[Highland]

This is why I steered clear of Remarketing. A lot of ad blockers will block Doubleclick entirely but not GA. Unfortunately, there's no way to switch off Doubleclick without turning it off because Doubleclick will use the tracking data obtained from your website to put up ads on other sites with Doubleclick (it's a same domain thing, most likely). You could switch to Universal Analytics and that might fix it. Looks like it's caught up to Remarketing now.