Do 301 redirects pass page rank quickly

[Equatorites]

Hi

I have been asked to carry out a site audit for a potential client. The site has that many issues I don't where to start in explaining them however, there is one question we are debating and would like to get a second opinion on it.

The site I am auditing used to have a homepage rank 7. The site has currently had a redesign (new template with new URLs) and now the root domain 301 redirects to a sub folder two levels deep (not ideal I know!). This happened about a month ago and we are still getting N/A for toolbar page rank.

The question is, does Google page rank transfer quicker than normal due to the redirects? or do we still have to wait on the next Google Page Rank update?

Thanks in advance

Gavelect

[Equatorites]

Thanks for your response Aaron. Thats why I asked the question because we have done some 301ing in the past and I am pretty sure PR was transferred pretty sharply however, it does not seem to have done so on this occasion.

Cheers

[AaronSchinke]

For what it's worth I think it happens relatively quickly. We 301'd a site recently and saw rankings boost shortly thereafter. I will concur that the SEOmoz toolbar is immensely useful for things like this.

[Getz.pro]

Google pagerank updates are very unreliable. Do you view the Mozrank from the SEOmoz toolbar? I would use that as a gauge and that updates maybe monthly.

I agree with Theo, worry more about traffic, bounce, page views, time on site, and closing the visitor.

[Equatorites]

Thanks for your response Theo, much appreciated.

We did not build the site and have no access to analytics or anything, as far as I am aware there is no current problems with visitor numbers or keyword positions.

I know the toolbar PR is pretty much useless these days and we will be advising them to host the homepage on the root domain however, we would still like to know the answer to the question, if anybody knows it that is?

Its more a vanity thing but if the answer is yes, PR should transfer quicker than normal if 301 redirected!. It will give me more weight to convince them to revert back to the root folder.

Usealy one of us guys will know the answer but this one has stumped us,.

Thanks again for your response Theo

[Theo-NL]

The actual PR shown in the toolbar is rather useless these days. See for example a blog I wrote on PR.

What is far more important is if the amount of visitors have gone down/up, whether the rankings have gone down/up and most importantly if the conversion rate of the website has gone down/up after the change?

PS: any chance you can change it back so the root domain URL actually loads the root domain?