Star Ratings Showing in SERP

[MXRSEO]

Hello everyone,

I'm looking to display testimonials with star ratings in SERP's for a RV repair shop.

The testimonials will be unique and manually added to the site.

Is this achieved through Rich Snippets/Schema markup or is there a specific way to implement it to influence Google to display the ratings?

Thanks in advance.

webmasters_99170_rsreview.png

[Ray-pp]

Hello MXRSEO,

You're correct, this is achieved with the correct markup / microdata and using Google's rich snippet testing tool will verify you have the tags set up properly.

You can also go into Google Webmaster Tools and use their highlighter feature to try and get it to show that way.

You'll then need to wait to see the site reindexed and remember, Google doesn't have to use that microdata in their SERPs and will often omit some of it.

You can see the amount of 'structured data' Google has collected right through GWT too.

[WilliamKammer]

The Schema markup is all you need. I've never had to do anything else besides that, and Google usually indexes the rich snippet within a couple weeks.