Site redesign..have I done everything?
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Hello,
We have a site that was recently put through the redesign process-a couple of weeks ago. It was a tired site that was optimized well, but still struggled because it was so outdated. I went ahead and re-optimized, submitted a new sitemap, and did the fetch. Have I missed a step? Could someone offer insight into what they do when a site is redesigned and the steps taken to make sure that Google crawls and "appreciates" the new site as soon as possible? Thanks in advance for any and all help!
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There's this Mozinar from Dana Lookadoo that'll give you a good insight into the steps involved when supporting a website redesign project. The worksheets are pretty awesome too:
Stress-free Website Redesign for Search and Social
Website Redesign Planning Template
Preparation is key (which might not be the most helpful advice at this stage!)
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Here's one post that can help: http://moz.com/blog/web-site-migration-guide-tips-for-seos
Are you changing URLs at all, even if it's just file extensions (adding/removing .html)? Are you changing domains? Adding/removing pages?
Ruth Burr did an extensive webinar (available at http://moz.com/webinars/domain-migrations-lessons-from-the-moz-transition) that covered when we transitioned from seomoz.org to moz.com and did a lot of URL changes.
If you give us some more details, we can help with some more ideas.
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