Site redesign..have I done everything?
-
Hello,
We have a site that was recently put through the redesign process-a couple of weeks ago. It was a tired site that was optimized well, but still struggled because it was so outdated. I went ahead and re-optimized, submitted a new sitemap, and did the fetch. Have I missed a step? Could someone offer insight into what they do when a site is redesigned and the steps taken to make sure that Google crawls and "appreciates" the new site as soon as possible? Thanks in advance for any and all help!
-
There's this Mozinar from Dana Lookadoo that'll give you a good insight into the steps involved when supporting a website redesign project. The worksheets are pretty awesome too:
Stress-free Website Redesign for Search and Social
Website Redesign Planning Template
Preparation is key (which might not be the most helpful advice at this stage!)
-
Here's one post that can help: http://moz.com/blog/web-site-migration-guide-tips-for-seos
Are you changing URLs at all, even if it's just file extensions (adding/removing .html)? Are you changing domains? Adding/removing pages?
Ruth Burr did an extensive webinar (available at http://moz.com/webinars/domain-migrations-lessons-from-the-moz-transition) that covered when we transitioned from seomoz.org to moz.com and did a lot of URL changes.
If you give us some more details, we can help with some more ideas.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big problems with site traffic
Hello! I have big problems with website promotion. It's been 7 months and the attendance on the site is 1-5 people a day. I do not understand the reason. Can you tell me what I'm doing wrong? Site: www.azartlist.com Many thanks.
Intermediate & Advanced SEO | | Bobic1 -
There is no change of address pending for your site
Hi everyone. Google has recently started using our old .net instead of .com in the SERPS. I went to do a change of address for the old http://www.sqlsentry.net and it gives me the "There is no change of address pending for your site." I've tried for both www and non-www and still get the same result. All pages seem to be redirecting to the new site with no issues. Is there anything else I can do to change this? Or is there a step I'm missing? Thanks!
Intermediate & Advanced SEO | | Sika220 -
My site is always in the top 4 on google, and sometimes goes to #2\. But the site at #1 is always at #1 .. how can i beat them?
So i'm sure this is a very generic question.. of course everyone wants to be #1. We are an ecommerce web site. We have all sorts of products, user ratings, and are loved by our customers. We sell over 3 million a year. So let me give you some data.. First of all one of the sites that keeps taking the #2 or #3 spot is amazons category for what we sell.. (i'm not sure if I should say who we are here.. as I don't want the #1 spot to realize we are trying to take them over!) Amazon of course has a domain authority of 100. But they never take the #1 spot. The other site that takes the #2 and #3 spot is not even selling anything. Happens to be a technical term's with the same name wikipedia page! (i wish google would figure out people aren't looking for that!) Anyways.. every day we bouce back and forth between #4 and #2.. but #1 never changes.. Here are the stats of us verse #1 from moz: #1: Page Authority: 56.8, Root Domains Linking to page: 158, Domain Authority: 54.6: root domains linking to the root domain 1.42k my site: Page Authority: 60.6, Root domains linking to the page: 562, Domain Authority: 52.8: root domains linking to the root domain: 1.03k So they beat us in domain authority SLIGHTLY and in root domains linking to the root domain. So SEO masters.. what do I do to fix this? Get better backlinks? But how.... I can't just email GQ and ask them to write about us can I? I'm open to all things.. Maybe i'm not using moz data correctly.. We should at least be #2. We get #2 every other day.
Intermediate & Advanced SEO | | 88mph0 -
Potential problems with my site
Dear Mozzers I hope you can help me with the following problems: My site is up and running for a year now and may be there has been problem with the homepage, because it ranks on first page for a competitive keyword on Google.com and Google.com.au only, however in other countries it just shows up as internal page and does not rank well. google.com/Google.com.au: homepage ranks top 10 (example.com)
Intermediate & Advanced SEO | | SteveTran2013
Other countries (.co.uk, .ca..ect) an internal page shows up, example.com/internalpage.html - shows on page 3-4. I can not find the homepage of example.com anywhere around top 1000. Can you please tell me what are the potential problems. Thank you very much. BR/Tran0 -
Similar Sites on Same Class C
Hi there, I asked a similar question a while ago - please pardon the dupe. I figured being more specific may help. Here's the scenario: I have two customers which sell very similar products. They both host with me so they are both on the same class C of ip addresses. Content on sites is similar due to the nature of the business/industry. There are no links between the two sites - they do not link to one another The HTML is about 50% the same, content near zero other than site structure. They have similar category structures. Question - could being on the same Class C adversely effect rankings of either. One site did particularly well until Panda came around and it's sloooowly coming back. Some advise has been given to the client that the IPs being on the same Class C is killing rankings. I am trying to either validate or refute the claim. All help/feedback appreciated.
Intermediate & Advanced SEO | | ChrisInColorado0 -
Targetting site in 3 countries
I have read the seomoz post at - http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday before asking the question We recieved a query from one of our client regarding targetting his site in 3 different countries namely - US,UK and Australia. Specifically, he has asked us- 1. Whether i should buy ccTLD like - www.example.co.uk www.example.com.au www.example.com and write unique content for each of the above. or 2. or go for subfolder approach www.example.com/UK www.example.com/AU will it affect SEO if the subfolders are in CAPS. Would like to have advice of moz community on what advice will be the best. Thanks
Intermediate & Advanced SEO | | seoug_20050 -
Dupicated Site Issues?
We are launching a new site for the Australian market and the URL will just be siteAU.com. Currently the tech team (before we came on board) has it setup with almost exactly the same content (including the site css/nav/structure etc). Some product page content is slightly different, and category pages have different product orders, plus there are location pages that are specific to AU, but otherwise it's the same. The original site: site.ca has been around for 6+ years, with several thousand pages and solid organic ranking (though the last few months have dropped ) Will the new AU site create issues for the original domain? We also have siteUSA.com which follows the same logic and has been live for a while.
Intermediate & Advanced SEO | | BMGSEO0 -
Migrating a site
Hello, I have what a I think it's a noob question.. I have a medium size website and need to put it into maintenance for the next 2 months, and afterwards activate a completly new site. My client asked me to do this, cause the same people whoe run the constant flow of information on the site, are the ones who are going to develop the new site, so he wants to just close it out So... what are the steps for doing this with minimum impact on any SEO advances made this past months?.. How do I tell the search engines, Hey, just under maintenance for a while....then... i'm back in the game but this is my new structure. and the old one should go here
Intermediate & Advanced SEO | | daniel.alvarez0