How many pages should be on landscapers website
-
Hi Guys,
We have a good website strong onsite and offsite seo. A year ago, we had a 15 pages website for all main keywords we needed and we were on top 3 for most of these keywords in google. We were happy but we wanted more..
So we created lots of unique content targeting long tail keywords and created 100 more pages for the website. In next 4-5 months we lost positions for almost all our main keywords but got lots of longtails SERPs. Trafiic grew but the quality and the conversion rate shrinked.
Everybody keep saying that it doesn't matter how many pages you have on the website as long as content is unique and I don't think it is true. I see lots of 3-5 paged websites without any seo in top 3 results in google.
Does it mean that if I delete all these 100 pages that I created I will have more chances to get my main keywords SERP back?
Basically does the seo juice that you have on domain is spreading across all pages and the more pages you have the less juice every page will get?
-
Thank you for the answer.
I have another website with 28000 unique pages that all linked to home page. My home page optimised for one keyword but I can't get it in top even though my competitors are way smaller and they are in top with almost no seo.. On the other hand I have looooots of traffic on internal pages, but internal pages only.
-
No, the main keywords were like seattle landscaping and long tail like retaining walls seattle
-
Hi Vadim,
As a general rule, don't create content for the sake of having it - create content (this includes pages) that are useful to customers or prospective customers. If you need 1,000 pages to convey all of that useful information, then go for it! But odds are you don't. Think of it this way: if you were a prospective customer and came to your website, which pages would you actually want to read?
Another note: the more pages you have, the higher the chances you have of there being mistakes - be it in the content, the code/development/etc. This doesn't mean you should have as few pages as possible, but it does mean that you need to weigh time spent doing maintenance against payout.
One last thought - pages may end up actually competing with one another for the same keyword(s). So sometimes it's better to have a few cleverly put-together pages that rank high than a lot of pages that rank moderately.
If you want an extremely simple answer (and I hope you don't!): I'd say anywhere from 10-30 pages is perfect for a small or medium business that has a specific set of services and well-crafted pages/content.
-
Hi Vadim,
Here is what I consider to be one of the best posts on PageRank and how it works: http://www.webworkshop.net/pagerank.html
Here is a quote about the potential of increasing PageRank by increasing the number of pages on a site:
"
|
Example 5: new pages
Adding new pages to a site is an important way of increasing a site's total PageRank because each new page will add an average of 1 to the total. Once the new pages have been added, their new PageRank can be channeled to the important pages. We'll use the calculator to demonstrate these.
Let's add 3 new pages to Example 3 [<a>view</a>]. Three new pages but they don't do anything for us yet. The small increase in the Total, and the new pages' 0.15, are unrealistic as we shall see. So let's link them into the site.
Link each of the new pages to the important page, page A [<a>view</a>]. Notice that the Total PageRank has doubled, from 3 (without the new pages) to 6. Notice also that page A's PageRank has almost doubled.
There is one thing wrong with this model. The new pages are orphans. They wouldn't get into Google's index, so they wouldn't add any PageRank to the site and they wouldn't pass any PageRank to page A. They each need to be linked to from at least one other page. If page A is the important page, the best page to put the links on is, surprisingly, page A [<a>view</a>]. You can play around with the links but, from page A's point of view, there isn't a better place for them.
It is not a good idea for one page to link to a large number of pages so, if you are adding many new pages, spread the links around. The chances are that there is more than one important page in a site, so it is usually suitable to spread the links to and from the new pages. You can use the calculator to experiment with mini-models of a site to find the best links that produce the best results for its important pages."
So you see, it could be that those additional pages have potential to really help your site, but perhaps they aren't optimized in terms of the internal linking structure. Before deleting a bunch of content you worked hard to create, I would take a look at how those new pages are being linked to and what pages they are linking to. Study the internal architecture and you will most likely find your answer.
Long answer, I know, but I hope it helps!
|
-
How closely related were the long tail pages to the head terms? Was it like
blue widget
vs
blue widget prices
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Pro > Links > Top Pages: many are images, useful?
My site is 10 years old, and has always ranked well for the variety of garden tools it sells. Looking at our Moz Pro > Links > Top Pages report I see that many of the "pages" are actually image URLs. And many of those are images we do not even use anymore (though they are still hosted). Question: As a way of gaining some link juice to deeper pages, what about 301 redirecting some of those old images over to appropriate pages? (example: redirecting old-weeding-hoe.jpg to the page garden-hoes.html) Would it be worthwhile? Would it be safe? Thanks for any and all input!
Intermediate & Advanced SEO | | GregB1230 -
How will canonicalizing an https page affect the SERP-ranked http version of that page?
Hey guys, Until recently, my site has been serving traffic over both http and https depending on the user request. Because I only want to serve traffic over https, I've begun redirecting http traffic to https. Reviewing my SEO performance in Moz, I see that for some search terms, an http page shows up on the SERP, and for other search terms, an https page shows. (There aren't really any duplicate pages, just the same pages being served on either http or https.) My question is about canonical tags in this context. Suppose I canonicalize the https version of a page which is already ranked on the SERP as http. Will the link juice from the SERP-ranked http version of that page immediately flow to the now-canonical https version? Will the https version of the page immediately replace the http version on the SERP, with the same ranking? Thank you for your time!
Intermediate & Advanced SEO | | JGRLLC0 -
Exact match .org Ecommerce: Reason why internal page is ranking over home page
Hello, We have a new store where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else? It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this. We have very few backlinks. Thanks
Intermediate & Advanced SEO | | BobGW0 -
Location Pages On Website vs Landing pages
We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.
Intermediate & Advanced SEO | | KJ-Rodgers0 -
PDF or HTML Page?
One of our sales team members has created a 25 page word document as a topical page. The plan was to make this into an html page with a table of contents. My thoughts were why not make it a pdf? Is there any con to using a PDF vs an html page? If the PDF was properly optimized would it perform just as well? The goal is to have folks click back to our products and hopefully by after reading about how they work.
Intermediate & Advanced SEO | | Sika220 -
New Website Look/Structure - Should I Redirect or Update Pages w/ Quality Inbound Links
This questing is regarding an ecommerce website that I hand wrote(html) in 1997. One of the first click and buy websites, with cart/admin system that I also developed. After all this time, the Old plain HTML look just doesnt cut it. I just updated to XHTML w/ a very modern look, and believe the structured data will index better. All products and current category pages will have the identical vrls taken from the old version. I decided to go with the switch after manual penalty, which has since been removed... I figured now is the time to update. My big question is that over the years, a lot of my backlinks came from products/news that are either no longer relevant or just not available. The pages do exist, but can only be found from the Outbound Link Source. For SEO purposes, I have thought a few things I can do but can't decide which one is the best choice. Any Insight or suggestions would be Awesome! 1. Redirect the old link to the most relevant page in my current catalog. 2. Add my new header/footer to old page(this will add a navigation bar w/ brands/cats/etc) 3. Simply add a nice new image to the top of these pages linking home & update any broken/irrelevant links. I was also considering adding just the very top 2 inches of my header(logo,search box, phone, address) *note, some of these pages do receive some traffic. Nothing huge, but consider the 50+ pages, it ads up.
Intermediate & Advanced SEO | | Southbay_Carnivorous_Plants0 -
How many links home on a page?
We are planning on a mega menu which will have around 300 links and a mega slider which will have around 175 links if our developer has their way. In all I could be looking at over 500 links from the home page. The Mega Menu will flatten the site link structure out but I am worried this slider on the home page which is our 4th most visited page behind our 3 core category pages. What are your thoughts?
Intermediate & Advanced SEO | | robertrRSwalters0 -
Changing website providers
After increasing suffering down time from my current website provider, I am seriously considering finding a new one. My only concern is the effect on SERP. Does anyone have any experience with this and what to do and avoid?
Intermediate & Advanced SEO | | casper4340