Find competitors keywords
-
how can i find my competitors keywords
-
Another way is to simply view what they've inserted into their keyword meta tag. Although that tag has not been used by Google for some time, many websites still populate the tag with the terms they would like the page to rank well for. To view the keywords meta tag, right click (if you're using windows) on the web page you're investigating and select "view source" or "view page source" and look near the top of the html page. There you'll see some code that looks like this:
name="keywords" content="keyword 1, keyword 2, keyword 3, etc."/>
While you're looking at the page source, you can also look at the title tag (usually just above the keyword tag by a few lines). It looks like this:
<title>...this is the page title....</span><span></title>
If you see overlap between words and or phrases in the title and the keywords tags, you can be pretty sure they are trying to rank for those terms--maybe successfully, maybe not.
-
Hi there
Quite a few tools out there will let you do this. SEMRush is a popular one - simply add the competitor's URL into the field and it will show you the organic (and paid) keywords they rank for. Searchmetrics does this too, and I've found it a bit better for EU keywords.
Keyword Spy and SpyFu do this as well.
Hope these help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Ranking Report is Different than Real Result on Google
Hi Guys,
Moz Bar | | KanikaG
I am getting MOZ reports on a few keywords and that is good But when My client search for the same keywords he doesn't get the same rank, not even on that page. Let me explain in more details:
I have a keyword that shows on rank #5 in Google Mobile for a Local location for the current week. The client is from the same location as well. But when client search for that keyword from his mobile he doesn't get the keyword listed on that page, not even on other pages. I checked with other online keyword rank checker tool and all are showing the result similar to the Moz ranking report. It's really frustrating for my client. Google analytics shows that mobile users and organic reach are increasing so I am sure MOZ and other tools are showing us correct result. What could be the possible reason that he is not getting the same result as showing by MOZ? I am not from his location so how can I check the keyword result for the selected city using MOZ that is accurate? Any help would be highly appreciated. Please help. Thanks1 -
Hald the keywords in my keyword list say "Gethering Metrics". How do I get that to complete?
I'vwe waited about three hours, with no change. Why does this happen — is it something I did? Will those metrics ever be gathered? Or do I need to re-do buildingthe list all over again? And how can I be sure it will be any dirfferent?
Moz Bar | | btreloar0 -
What is a Good Keyword Organic CTR Score?
Hi Folks! You might have seen my discussion on What Is a Good Keyword Difficulty Score, and this is a continuation of the same vein. Keyword Organic CTR is probably my favorite score we developed in Keyword Explorer and Moz Pro. It looks at the SERP features that appear in a set of results (e.g. an image block, AdWords ads, a featured snippet, or knowledge graph) and then calculates, using CTRs we built off our partnership with Jumpshot's clickstream data, what percent of searchers are likely to click on the organic, web results. For example, in a search query like Nuoc Cham Ingredients, you've got a featured snippet and then a "People Also Ask" feature above the web results, and thus, Keyword Explorer is giving me an Organic CTR Score of 64. This translates directly to an estimated 64% click-through rate to the web results. Compare that to a search query like Fabric Printed Off Grain, where there's a single SERP feature - just the "People Also Ask" box, and it's between the 6th and 7th result. In this case, Keyword Explorer shows an Organic CTR Score of 94, because we estimate that those PAAs are only taking 6% of the available clicks. There are two smart ways you should be using Organic CTR Score: As a way to modify the estimated volume and estimated value of ranking in the web results for a given keyword term/phrase (KW Explorer does this for you if you use the "Lists" and sort based on Potential, which factors in all the other scores, including volume, difficulty, and organic CTR) As a way to identify SEO opportunities outside the normal, organic web results in other SERP features (e.g. in the Nuoc Cham Ingredients SERPs, there's serious opportunity to take over that featured snippet and get some great traffic) OK, so all that said, what's actually a "good" Organic CTR score? Well... If you're doing classic, 10-blue-links style SEO only, 100 is what you want. But, if you're optimizing for SERP features, and you appear in a featured snippet or the image block or top stories or any of those others, you'd probably be very happy to find that CTR was going to those non-web-results sections, and scores in the 40s or 50s would be great (so long as you appear in the right features).
Moz Bar | | randfish12 -
Moz keyword mention on-page counting errors
Hi. Moz is showing 18 mentions of the keyword 'street furniture' on this landing page https://www.broxap.com/street-furniture.html But I can only count 6 in total in the body copy and 13 if you include navigation links. This is the same on other pages too for that keyword. Does anyone know where it's counting these extra keywords from? I don't want to fall foul of keyword stuffing but as far as I can see we're not! Could Moz be miscalculating? Any help appreciated! Thanks Joe
Moz Bar | | iweb_agency0 -
Why there is a big gap between MOZ and Google Analytics Keyword Ranking for my website?
Hello everyone, I've just started a SEO project and I'm very new in the field. Well, I tried to select the most interesting Keywords for my website. When I checked out what the current ranking for each one was, I noticed that between Google and MOZ, figures are totally different. For example, for the word "channel manager": on Google Analytics: #2 on MOZ: not in the top 50 I know that for Google Analytics, these numbers are average (12 months). But it cannot explain such a huge gap. Do you have an explanation for that? And also does that mean that I can't trust Google (really?). Because I also did some analysis with Google figures: Monthly searches, Competition... Thanks for you help! Happy Christmas, Floriane.
Moz Bar | | Frontdesk.Anywhere1 -
Clarify "broad keyword usage in page title"
Hello Page grader has two different grades for page title that I want clarification on. There is "Broad Keyword Usage in Page Title" and "Exact Keyword Usage in Page Title". Googling around about and searching here I have found that "broad" seems to mean the keywords should be used throughout the page, rather than just in the title and header. Which makes sense as this is a kind of check to ensure the page IS about the keywords and not something unrelated. But what is meant by "broad" usage in the page title? This refers specifically to the page title and not the whole document. My best guess got me to this, given the keyword "Visit London Today"; "Come and visit London today" - exact match only "London - visit today" - broad match only "Visit London the city of dreams | visit London today" - matches both That could be complete nonsense, but basically is broad usage the use of keywords scattered in the page title? Thanks.
Moz Bar | | yolkcreative0 -
Keyword Difficulty, can I change local and global search volume results from Bing to Google?
Under the Keyword Difficulty tool among the information provided to you when you complete a search is a local and global search volume. Above those numbers it says "Bing Search Volume (Exact Match)" is there any way to change this from Bing to Google? Or do I not understand what exact information they are giving me here?
Moz Bar | | jimmitoro0 -
Keyword Difficulty Report - Google Engine selected, however system is return Bing results
Is there happening for anybody else?? We run a Keyword difficulty report and select Google Australia, however in the results it is showing the values for Bing search volume ... instead of Google 1083.jpg
Moz Bar | | L10Group1