How many product subcategories are ok?

[tiffany1103]

Let's say I have a sea glass ankle bracelet.  On my site, my main keyword is "Sea Glass Jewelry" and have ranked relatively well for this, but this main page has over 200 products in it. I thought that if the URL has the keywords in it, it would be beneficial.  I also have a section for all my bracelets, so it would be there and then, a more specific ankle bracelets category. So, technically, an ankle bracelet will show up 3x.

Sea Glass Jewelry (all products go here)

Bracelets (all bracelets go here)

Ankle Bracelets (only ankle bracelets)

The URL is only attached to the main category so to speak.  If you click the ankle bracelets category, the url will still revert back to the original main category:  seaglassjewelry/sterlinganklebracelet  so I don't believe there is duplicate content.

I have had my domain for years and it has ranked well until someone hacked into my site 2 years back.  I have never been able to recover from this loss.  Since then, I have tried to optimize my site, but nothing seems to be working and I just want to make sure that I am not hurting my ranking by doing this.

Can someone confirm this is the best way to do it or make a suggestion? Thank you.

[MichaelC-15022]

2 years back....that's going to be right in the middle of a lot of Google algo changes, both Panda and Penguin.  It might be just a coincidence that your traffic drop was around when the hacking happened.

Have you done a backlink analysis?  It could be that the hackers also planted a ton of crappy links in the hopes of short-term getting your site to rank well for whatever they're trying to inject into your site and sell.

Sounds like you're doing the right thing with the URLs though.  To do a double-check on the duplicate content side, you could run Screaming Frog against it, and check for duplicate page titles and meta descriptions.  If your pages are getting spit out with multiple URLs, you'll see them all show up with duplicates.