Why do my keyword ranking differ from the results on Google ?

[marketingmedia.ca]

I've been working on a specific campaign for a couple of days, and been noticing that my keyword ranking is much different on my campaign than in reality. I tried my keyword on Google (with the same settings I have on my campaign) and my keyword ranks at #5 instead of not in 50, as indicated on my campaign.

Can someone give me a hint on this issue ?

Thank you !

[Chris661]

Agree with all Tim said. Make sure you are using your browser "incognito" or private and even so Google will see your ip location so you can click on the "search tools" tab and change your location to something like "united states".

This will remove the personalized skewing of Google and results can be very different.

[TimHolmes]

I suppose it could be a few factors...

1. Local country specific - are you checking UK or US based searches.
2. Have you got personal search on within google, as this will most definately skew your results.
3. I think the keyword ranking tool runs once a week, when it ran your positions will be stored, however the day after they could be different, but this won't be picked up for another week.
4. Sometimes there is simply a misread signal too so may show as 50 it would seem.

Hope that helps