Unique meta descriptions for 2/3 of it, but then identical ending?

[jeffbstratton]

I'm working on an eCommerce site and had a question about my meta descriptions.  I'm creating unique meta descriptions for each category and subcategory, but I'm thinking of adding the same ending to it.  For example: "Unique descriptions, blah blah blah. Free Overnight Shipping..".  So the "Free Overnight Shipping..." ending would be on all the categories.  It's an ongoing promo so I feel it's important to add and attract buyers, but don't want to screw up with duplicate content.  Any suggestions?  Thanks for your feedback!

[Kingof5]

You don't get penalized for duplicate meta descriptions. You could have every one on your site the exact same, it won't matter. It doesn't impact rankings. It impacts how likely a searcher is to click through to your website.

[MorganNw]

Hi,

When it comes to Meta descriptions here are the different things you might want to consider:

• Should be more than 100 characters and under 150 characters.
• Should incorporate the primary keyword you targeted
• Should provide valuable and compelling reason for the user to visit the page by including keywords in a conversational format.
• Should be unique.

Unique means different for every single page on your website. As long as it is different -even if it's a word- SE won't consider it as duplicate ;). And yes, you're right, it's always good to mention your services such as free shipping, discounts etc...

Good luck, On-Page Optimization takes time but it's worth it

[CandymanKen]

Hi-

I'm not sure how much meta-descriptions really matter for duplicate content purposes, I believe they are mostly used for  display in the SERPS. Either way, sounds like they will be somewhat unique and if the page content is unique I don't think you would have an issue.

Good Luck

Ken