How to market a brand when the brand name is constantly changing?
-
I work in an industry where companies are often being bought up by other larger companies. When this happens, there is often a change in the company name to incorporate the parent company name as well. My company is a distributor of these products and I'm wondering if there are best practices for marketing both the original brand name and the new brand name for the same product? We're trying to avoid any duplicate product detail pages, so dynamically generating the same page for two different names is not ideal.
Anyone have any tips?
Thanks!
-
That is a tricky one.
I would definitely have pages up for each at the start, but with different content, even if Im forced to invest further to make it more unique.
Once the traffic for that brand name dwindles down, I would redirect it to the latest name.
Depending on the competition level, if it's not too hard, I would just stick with 1 page but make sure to mention the old name on the body (and even on the meta details if possible) It can rank just as well.
These are all assumptions. It's really a tricky position that needs to be analysed further.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you go about sharing and marketing your articles to get exposure?
Hey Guys, So I have heard about this thing called blogger outreach lately, but I was wondering, what was the point of creating good quality content, if the content can no be found? Is there some sort of way that we would need to go about making the content seen? Sorry about the ignorance around this stuff, I'm completely stuck for how to market our content. I have read through the backlink guide by moz I have also read other articles about blogger outreach. Any advice would be great. Is there some sort of approach that anyone else uses that could shed a bit of light for me. Thanks
Branding | | edward-may0 -
Is there Schema Markup for "brand name"?
Hi Mozzers, I've been trying desperately for months to get my domain to rank #1 for its brand name in Google. This is made hard by the fact that the brand name is also a combination of two keywords, one of them being "Hire". I've actioned everything I can think of, setting up and maintaining social networks (including g+), adding the site to lots of high quality business directories, internal and external linking. I even asked right here. The site continuously rises in the ranks until it hits top of page 2 and then starts falling again. When searching [Brand name] +[Town of HQ] we get the open graph info displayed, and the g+ pin, but still only rank 3rd! My Question: Is there a schema.org markup for brand names? and would it make any difference adding this? I feel like I'm clutching at straws now... Oh were in the UK if that helps. I'd also be happy to share the domain via PM if anyone is willing to help!
Branding | | Silkstream0 -
Problems with changing blog from example.com/blog to blog.example.com
Currently we have a Wordpress blog on a domain subdirectory ie example.com/blog. We are possibly going to change it to blog.example.com in order to move it off the server for security reasons. I know it benefits the sites SEO as a whole to host the blog on a subdirectory instead of a subdomain, but I am wondering if there is a best way to make this move if we have to? Any thoughts are welcome.
Branding | | ntsupply0 -
Auto Complete misspells our brand. Can we do anything about it?
Howdy! Let's say our French client's name is "Something Réseau". When we type in "Something" in Google, we're suggested "Something Réso" which sounds the same but is incorrect. In the past year, the correct name has sent +21,000 branded keywords visits, whereas the incorrect has sent shy of 800. The brand is not new. Anything we can do about it? Thanks!
Branding | | AxialDev0 -
Register a Domain: Brand Name VS Product Name
Hi All, Since Google give more priority to brand names and most of the penalized websites by Google's Penguin update are websites which had links with promoted keywords, is it a good idea to register a new domain by the product name (ex: www.leatherbags.com) ?. Or is it good to register the domain by the company or brand name and then build a reputable brand first before targeting product based keywords (ex: leather bags) ?.
Branding | | Iresh.Dilan1 -
Do Dashes in Domain names hurt SEO ranking?
I have found conflicting reports online whether or not dashes in domain names hurt/help ranking. Example yourbrandonline.com vs your-brand-online.com? I found Rand's write up on how to select a domain and he suggests staying away from hyphens but mainly because its hard to remember or people my enter it in wrong. Here's his comment. "Reject Hyphens and Numbers
Branding | | JoshKimber
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other." Aside from people possibly struggling to get there directly because of the domain name, are they OK to use? Or, are domains with hyphens considered spammy? Thanks in advance.1 -
Can anything be done for a single brand page on a corporate site?
I was asked by a friend if there was anyway I could help promote the watch brand that they are responsible for. The brand has only one page on the corporate site. http://gevrilgroup.com/fortis-watches/ My first reaction is that this is impossible to do without creating a stand alone web site and then doing some super cool marketing to get your brand noticed out of the sea of watch manufacturers. My second gut reaction is to stand clear of this request and not get myself tangled in something that will require a lot of resources for someone on a low budget. Any suggestions?
Branding | | irvingw0 -
What are some good ways to market a used car sales site?
I have thought of using craigslist and other classified ads, social media and of course good old SEO. What else can be done to drive traffic to a used car website?
Branding | | MangoMan160
