Do banners pass link juice
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Hello there,
If we place an animated gif banner on a website will this pass link juice in the same way as if we just had a link?
Obviously the website would need to be "Follow"
Thanks
Robert
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Keep in mind that if it is a link that is paid for in some manner, the search engines want to see a nofollow on that link.
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I agree with Andy. i do not see why they would not as long as the link is a "follow" .
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I believe they do, check out this old article in section 3 they talk about banners and how they can be great from an SEO point of view: http://moz.com/ugc/becoming-a-double-threat-integrating-your-seo-and-affiliate-marketing-campaigns
There isn't really a lot out there about banners and passing links, but I know normal banners pass link juice so can't see why GIFs would not be any different.
Hope this is useful.
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