Best way to move traffic/juice from one page to another?
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I’ve got some pages that provide information on some companies in my website topic space, and also corresponding pages that allow users to rate and review those companies. So, for example:
Company A information Company A reviews Company B information Company B reviews
Google searches for “Company A” or “Company B” generally result in my information page ranking #2 behind the actual company’s website, and the reviews page ranking #3. (Probably not good to have two pages ranking for the same keyword in positions 2 and 3).
The information pages do very well in Adsense while the review pages do not.
The review pages have always had comments open for reviews, and I’ve just recently opened the information pages to comments. This has resulted in less of a need for the reviews pages as the comments on the Information pages are now serving the same purpose. I can even add a star rating to the information pages if I want so the review pages are completely unnecessary.
So, I’d rather strengthen my information pages 1) to more solidify their rankings, and 2) get more visitors there than the review pages as they convert way better in Adsense.
Question is, what is the best way to proceed?
Option 1: remove internal linking to the review pages (I have sidebar links too), so less link juice just naturally goes to the review pages. On the review pages, direct people to click the link to the information page to go there instead. Eventually, the review pages will fall off the front page of the SERPs and people will just go to my #2 ranked company information page instead (and maybe #1 if I’m lucky, but doubt I’ll get ahead of the brand).
Option 2: 301 Redirect the review pages to the information pages. Functionally, this would work well for me, but I fear that Google may not like it for some reason. My information pages are ranked so well that I do not want to risk them dropping. Are these fears unfounded?
Is either of these two options better than the other, or does anyone have a better idea? Whatever I do, I don’t want those company information pages dropping from their #2 positions.
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Thanks. So it's not true that Google doesn't like two pages from the same website ranking at the top of page one for the same exact term? I could swear I've heard this several times.
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My take, it's actually great to have more pages on the results. You get more traffic like that.
Your idea is correct, that you need to focus on that converting page and improving it but is it work the risk of losing the effects of a double index? People will be more inclined to click other links instead of choosing from the top 3, and you already have 2 which tells them you are the authority.
I would suggest to find a way to grab the traffic from the review page and convert them in another way, like an email list/a funnel lead to the next page or even using an affiliate product instead of adsense, while you improve the information page
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