Using Linkedin Groups for Content Marketing
-
In my sector there are approximately 100 relevant groups that I could post content to. There are between 5 and 10 that would be relevant to any particular blog post.
How many groups should I post to? If I post to all relevant ones I can end up spamming due to overlapping group membership, If I don't I can miss out on access to a potentially large audience
What's best practice here?
-
Thanks Keri,
Usually we get a few hundred views which isn't bad for relatively technical engineering based post. Its worth bearing in mind and making sure that I am a better citizen than I might otherwise have been before I read this post
-
Tread carefully on LinkedIn. If one group puts you on moderation for self-promotional content, it can trigger moderation for your other groups, even if they never put you on moderation explicitly (see http://help.linkedin.com/app/answers/detail/a_id/38735).
Do a little bit, and see if anyone actually reads what you post in the groups (by looking at the referral traffic in your analytics program). All too often, the groups are filled with everyone promoting their own posts, and nobody commenting on the posts or questions that other people have. You'll need to decide if LinkedIn is worth the time you spend on it.
-
Share on different times of the month. You'll have a hell of a time with that so either keep track of it or assign/outsource it.
A lot of people are using that on LinkedIN... so try to check the groups first. Groups that only have group members that share their own links arent that ideal in most cases as the members dont even bother to read the content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The Rules Of A Facebook Group
Hi there, I'm currently looking to set up a Facebook Group for an Education Recruitment Business I am working with. We're setting up the Facebook group to foster a sense of community and collaboration with our current teachers. I'm currently in the process of drawing up a list of rules and regulations for our first group. The obvious ones are there such as no profanity, no spamming (can't stand spam - especially those fake Ray Ban ads!) but there I would really love some other group rule suggestions especially when it comes to users promoting our competition as education recruitment is a very competitive sector. Any thoughts would be greatly appreciated. Many thanks, James Miller - Digital Marketing Executive
Social Media | | James-Miller0 -
Should UK websites expect any benefit from using Google+?
In several places, Google+ is talked about as something that should be used to help improve the SEO of websites and to engage better with audiences. The problem I am having with this is that these sources are usually from America, and that people I've spoken to in the UK don't even know Google+ exists. So what I'd like to know, does Google+ give any sort of benefit to UK businesses in terms of SEO, even though it seems it's a platform used mostly in the USA?
Social Media | | mickburkesnr0 -
Is it important for SEO that YouTube and Google + be used under the same Google Account?
Hello - I have a client that has their Google Plus and YouTube under separate Google accounts. My thoughts are that it'd be best for SEO and awareness with Google that their active YouTube channel to be under their active Google Plus account. My question is: Is it recommended for SEO that we upload the videos to her prominent Google business account (they only have about 100 subscribers)? If we did this we would delete them from the other account to avoid dup. content. We are in a position where we can make this change easily if it is recommended and good for SEO--which I would think it would be. So we would like to know now if we should make this change before we grow the YouTube channel further, or if we should leave it how it is. Any insight would be very helpful! Thank you!
Social Media | | dirigodev0 -
Just trying to find out everyones opinion on twitter and the best way to use it?
Just trying to find out everyones opinion on twitter and the best way to use it? What is your opinion on Twitter, should i include customers past work, to develop a portfolio? Keep it relevant, or just use hundreds of ###!! Will this not just become spammy?
Social Media | | samr2170 -
How long until Social Spam achieves the same notoriety/problem as Link Spam used to be
What are people's thoughts on whether or not social spam will become a major problem soon, just like forum profile/blog comment spam, etc, and what do you think the search engines will do about companies that are blatantly gaming the social signals game I.E. since social proof seems to be google's answer to combating anchor text manipulation and content farms, what do you think will be google's answer to combating the rampant social spam that will surely overtake us.
Social Media | | ilyaelbert0 -
Scoop it is anyone using this social networking site to generate traffic
hi i have just come across scoop it http://www.scoop.it/t/gastric-band-hypnotherapy which is a magazine site where you can post items and news and i would like to know if anyone is using this to generate traffic for their site and generate links. I cam across it after finding out that links were coming to my site from the network and this morning i have signed up as a free member to try it but there are paid options. I would like to know if anyone is using it and how successful it has been for them
Social Media | | ClaireH-1848860 -
Advice on Using Feedburner
Hi i have come across this feedburner account and have found it a great way to get our message out there but after spending a few hours trying to work out how to get a feedburner account to do the same as this and failed i would like some advice on simple steps on how to promote our website by using the same methods as this company. http://feeds.feedburner.com/hypnosisnorthampton As you can see they have lots of articles on the same page but i cannot see an option for doing this on feedburner, can anyone please advise me on what i need to do.
Social Media | | ClaireH-1848860 -
Anyone know if optimal Twitter use frequency for promoting a keyword i.e how much is too much
Have a Twitter account and theres much confusion over Twitters use of planting keywords into posts and have some SEO benefit from this. Wondering if anyone has come accross an effective use of promoting keyterms on by twitter posting and how often is deemed okay? Generally see some twitter users who are obvioulsy promoting keyterms for their buisness or company who put in as much as five to ten posts in any one day for the same keyword, or keyphrase. while this looks spammy surely this is liable to be flagged by the search engines? Appreciate any insights on this.
Social Media | | callassist0