One-Pager and SEO
-
We're building a page that is going to feature over 31 people as difference makers in their field. We're unveiling one a day for an entire month. The very early mockup of the page has name, pic, some bio info, and a link to open up a new window with the full bio. I would love to have all of the bio content for all of the people on the page (and indexable), but I'm not sure how to do that while still being able to hide the full bios until they are expanded. Anybody have any tips that are SEO-friendly and/or examples of a page that is built like this and ranks well.
Thanks!
-
To throw some more info out there on this one. My guy just sent me a link (see attachment) to a Matt Cutts video where he explains that if you're doing this sort of design with normal web design practices, Google will not penalize the hidden text as spammy. We're currently using Display: None tag, which isn't mentioned specifically, but we think should be alright according to Matt's video. Any thoughts on this? Thanks!
-
Thanks Jarno. I'll ask my guy if he's doing the HTML/CSS thing. His first attempt was using code to hide the text until someone clicked the link (tab) to reveal. I'm afraid that Google wouldn't want to index or couldn't index that content.
I'll tell him that Jarno thinks it's possible to use HTML and CSS to create the user experience I'm looking for but also to have all the text crawlable. Thanks!
-
Thanks Travis. We're building the page on an existing site, so there's no Wordpress, but the concept is sound. If we can't make it work where all the content on the page gets indexed, because Google doesn't like the way we're presenting the information, then we might go to something like this.
-
Hi there Spackly,
I'm guessing what you are getting at is using tabs (like specifications to products in webshops that are only shown when clicked on), right?
If that is the case you could show a picture with some info per person with a link to more info (the tab) that expends the information about the person. If you do this using HTML and CSS (or PHP with CSS) you could have it made like so that when you visit the source of the page you get then entire code including all the full bio's but when you visit the site in a browser like a normal visitor you would only see 31 small bios with 31 tabs for more information.
This is something you see in a lot of shops at the moment and I must admit that it works like a charm.
Hope this helps you some.
Regards
Jarno -
This may not be exactly what you had in mind, but why not handle it like any typical WordPress blog installation?
Just show a preview snippet with a link to the full profile. You would avoid duplicate content. You could have what you want in effect.
If it was my deal, I would go with a static home page that explains what the whole thing is about. There would be navigation to the Difference Makers. That would essentially be your post type where you showed a snippet of the profile that leads to a post that displays the profile.
If there's an actual blog in there for some reason, you could likely handle either or with a custom post type.
But if you don't like the static home page idea, I suppose you may be able to get away with a preview that links to an actual post/bios on the home page.
I would be interested to see what anyone else thinks. (Not sarcasm, really want to see what others think about it.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Javascript redirects harmful for SEO?
Hi Mozzers, A website deals with some javascript redirects. After some research, It came clear a normal 301 is the best option, but javascript redirects can be useful if you don't have access to a website' server. Does anyone have experience with javascript redirects? Can they be harmful in any point of SEO? I would love to hear your thoughts!
Technical SEO | | WeAreDigital_BE0 -
MOving from one page format to another
I have a page that I optimized for a valuable keyword (at least it is to me!) and it gets very good traffic. Problem is that the page needs to constantly updated with new "news" related to the topic area. I have developed a page-type that will have the same static content as the original page, but it will now automtaically index related content from the rest of the site so the "news" section stay fresh and up-to-date. I am now okay to do something like permanently redirect that page to the newly built one? I have also run the newly designed page through tests on Moz and it receives on receives an A-grade from the on-page optimization tool. I am just wanting to ensure I cover all bases, because I do not want to risk losing the top search result and all that valuable traffic.
Technical SEO | | kevgrand0 -
Why did google pick this page to rank over another one?
I recently started working here and I have noticed that google is ranking some pages over other for the main key word. Example: We are ranking on page one for ATV tires for this url http://www.rockymountainatvmc.com/t/43/81/165/723/ATV-Tires-All I thought google would pick http://www.rockymountainatvmc.com/c/43/81/165/ATV-Tires since it is higher up in the folders. I Have a couple reasons why the are picking the other one. Mostly from link signals from one other site and footer link.. Any other thoughts. If we want google to rank the second url instead what would you suggest?
Technical SEO | | DoRM0 -
What SEO factors do you consider when selecting a CMS?
I'm assisting evaluating 5 different CMS solutions for a client. As a part of this evaluation, I want to ensure we fully explore the SEO capabilities and short comings of the different platforms. Which factors would you recommend we consider? Currently, I'm thinking: custom URLs custom page titles, meta data, etc automatic sitemap updates customize robots/indexing settings site load times rel canonical support code & css quality 301 redirect functionality What else should be on this list? Is there anything on my list that you would de-prioritize? At risk of making this question too large: any opinions out there on what the most SEO friendly CMS systems are?
Technical SEO | | amastix0 -
How To SEO Mobile Pages?
hello, I have finally put my first foot on the path of trying to learn and understand mobile SEO. I have a few questions regarding mobile SEO and how it works, so please help me out. I use wordpress for my site, and there is a nifty plugin called WP touch http://wordpress.org/extend/plugins/wptouch/ What it basically does is, it converts your desktop version into a mobile friendly version. I wanted to know that if it does that, does this mean whatever SEO i do for my regular web site gets accomplished for my moible version as well? Another simple question is, if i search for the same term on my mobile phone then on my desktop how different will the SERs be? thanks moz peeps
Technical SEO | | david3050 -
How to allow one directory in robots.txt
Hello, is there a way to allow a certain child directory in robots.txt but keep all others blocked? For instance, we've got external links pointing to /user/password/, but we're blocking everything under /user/. And there are too many /user/somethings/ to just block every one BUT /user/password/. I hope that makes sense... Thanks!
Technical SEO | | poolguy0 -
Mobile SEO Tips and Best Practices
Hi, Any advice on approaches for mobile SEO much appreciated. For example, what things do I need to do to optimise a mobile version of a desktop site? E.g. optimise titles, meta description, headings and copy, do I need to submit a mobile sitemap to Google? Do I need to link from the mobile page to the corresponding page on the desktop site and vice versa? Will Googlebot Mobile naturally find the site from the desktop link? What about link building for mobile sites, any thoughts on this, are there specific mobile sites that will link such as directories for a start? Any other tips or resources? Any SEOMoz resources on this? What about the same domain versus the subdomain debate about hosting the mobile site? Any thoughts? Many thanks
Technical SEO | | MarkChambers0 -
Newly appointed SEO at a small company
Hi. I am new to the world of SEO, and SEOmoz has already taught me a lot. I am a newly appointed in house SEO at www.completeoffice.co.uk. They want to rank for the keyword office interior design, but I noticed that all the keywords they are trying to rank for, there homepage shows up on search results. So I optimised the on page SEO of their website for the specific office interior design page. http://www.completeoffice.co.uk/interiors.aspx. I took it from a grade F to a grade A. Currently they are showing up just outside the top 50 for office interior design, and its the homepage in the google results. Now I have made these changes and on page optimised the SEO for this page to be solely for office interior design keyword will the search results change so that it is the specific office interior design page showing and linking to , or will it always remain the home page. I have optimised many of the other pages in this way so that a keyword will link to the relevant page and rank for that relevant page, rather than get the home page to rank for 30 keywords. Thanks for any help.
Technical SEO | | CompleteOffice1