Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Multiple Internal links to same destinations

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Multiple Internal links to same destinations

    Intermediate & Advanced SEO
    4
    5
    5303
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • theLotter
      theLotter last edited by

      My company is redoing our homepage and there will be 4 links to our main play pages (5 games).  2 in the menu and 2 within the content.

      I was thinking I should no follow one of the links on the homepage + 1 in the menu so that we don't have link dilution from having multiple internal links to the same destination within 1 page.

      Does this make sense? Any downside of this or suggestions of a solution that may be more effective?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • csharp
        csharp Subscriber last edited by

        Matt Cutts stated in 2009 that if Google finds more that one link to the same page, that it counts only the first link, and ignores all other links. This info is several years old now, but we have not yet found information about this changing. You can hear it direct from Matt Cutts at http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718.  Having multiple internal links to the same web page on your website will not hurt your website, and there is no need or reason to craft the link as a no-follow. Many webmaster have good reasons to have multiple links to the same web page, and Google certainly would not punish a website for this.

        1 Reply Last reply Reply Quote 1
        • alrockn
          alrockn last edited by

          I do think NoFollow is more pertinent for external sites linking to your site, and not so much inner site links used for navigation.  I'd be more concerned with the amount of keywords used in the metatags.

          1 Reply Last reply Reply Quote 1
          • theLotter
            theLotter last edited by

            I get Matt Cutts saying this isnt really a priority, but still want to get it right 🙂

            Our menu links have anchor text and the links within the page are images (next to each other with dif pics)
            It seems like I should keep menu links both as Follow, but NoFollow one set of the image links on the page, right?

            1 Reply Last reply Reply Quote 0
            • EdBen
              EdBen last edited by

              In theory it should pass more trust if you have multiple links: As mention in this article:

              http://searchenginewatch.com/article/2347404/Two-Links-Different-Anchor-Text-Same-URL-Does-it-Matter-to-Google 

              "Looking at the original PageRank paper, if you had two links from one page to another page, both links would flow PageRank," Cutts said. "The amount of PageRank gets divided evenly in the original paper between all the outgoing links, so it's the case that two links both go to the same page, then twice as much PageRank would go to that page." - Matt Cutts

              However he also stresses that if you are thinking about this then you should take step back and look at other things.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • shauna7084

                Multiple Landing Pages and Backlinks

                I have a client that does website contract work for about 50 governmental county websites.  The client has the ability to add a link back in the footer of each of these websites.  I am wanting my client to get backlink juice for a different key phrase from each of the 50 agencies (basically just my keyphrase with the different county name in it).  I also want a different landing page to rank for each term.  The 50 different landing pages would be a bit like location pages for local search.  Each one targets a different county.  However, I do not have a lot of unique content for each page.  Basically each page would follow the same format (but reference a different county name, and 10 different links from each county website). Is this a good SEO back link strategy?  Do I need more unique content for each landing page in order to prevent duplicate content flags?

                Intermediate & Advanced SEO | | shauna7084
                0
              • Angelos_Savvaidis

                Internal Links - Dofollow or Nofollow and why?

                Hey there Mozzers, I am a question about internal links. If I am writing a article about something and want to link to another one of my articles inside my blog, do i have to make that link nofollow or dofollow? If possible tell me why also. Thanks in advance

                Intermediate & Advanced SEO | | Angelos_Savvaidis
                0
              • jhariani

                SEO Impact of High Volume Vertical and Horizontal Internal Linking

                Hello Everyone - I maintain a site with over a million distinct pages of content. Each piece of content can be thought of like a node in graph database or an entity. While there is a bit of natural hierarchy, every single entity can be related to one or more other entities. The conceptual structure of the entities like so: Agency - A top level business unit ( ~100 pages/urls) Office - A lower level business unit, part of an Agency ( ~5,000 pages/urls) Person - Someone who works in one or more Offices ( ~80,000 pages/urls) Project - A thing one or more People is managing ( ~750,000 pages/urls) Vendor - A company that is working on one or more Projects ( ~250,000 pages/urls) Category - A descriptive entity, defining one or more Projects ( ~1,000 pages/urls) Each of these six entities has a unique (url) and content. For each page/url, there are internal links to each of the related entity pages. For example, if a user is looking at a Project page/url, there will be an internal link to one or more Agencies, Offices, People, Vendors, and Categories. Also, a Project will have links to similar Projects. This same theory holds true for all other entities as well. People pages link to their related Agencies, Offices, Projects, Vendors, etc, etc. If you start to do the math, there are tons of internal links leading to pages with tons of internal links leading to pages with tons of internal links. While our users enjoy the ability to navigate this world according to these relationships, I am curious if we should force a more strict hierarchy for SEO purposes. Essentially, does it make sense to "nofollow" all of the horizontal internal links for a given entity page/url? For search engine indexing purposes, we have legit sitemaps that give a simple vertical hierarchy...but I am curious if all of this internal linking should be hidden via nofollow...? Thanks in advance!

                Intermediate & Advanced SEO | | jhariani
                2
              • pauledwards

                Internal links and URL shortners

                Hi guys, what are your thoughts using bit.ly links as internal links on blog posts of a website? Some posts have 4/5 bit.ly links going to other pages of our website (noindexed pages). I have nofollowed them so no seo value is lost, also the links are going to noindexed pages so no need to pass seo value directly. However what are your thoughts on how Google will see internal links which have essential become re-direct links? They are bit.ly links going to result pages basically. Am I also to assume the tracking for internal links would also be better using google analytics functionality? is bit.ly accurate for tracking clicks? Any advice much appreciated, I just wanted to double check this.

                Intermediate & Advanced SEO | | pauledwards
                0
              • Mark_Ch

                URL Value: Menu Links vs Body Content Links

                Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark

                Intermediate & Advanced SEO | | Mark_Ch
                0
              • Harbor_Compliance

                Wikipedia links - any value?

                Hello everyone.  We recently posted some of our research to Wikipedia as references in the "External Links" section.  Our research is rigorous and has been referenced by a number of universities and libraries (an example: https://www.harborcompliance.com/information/company-suffixes.php).  Anyway, I'm wondering if these Wikipedia links have any value beyond of course adding to the Wiki page's information.  Thanks!

                Intermediate & Advanced SEO | | Harbor_Compliance
                0
              • danielparry

                Multiple sites in the same niche

                Hi All A question regarding multiple sites in the same niche... If I have say 10 sites all targetting the same niche yet all on different C-class IPs with different hosts, registrars, whois data and ages can I use the same template, or will Google discern a pattern? Basically I have developed a WordPress template which I want to use on the sites albeit with different logos / brand colours. NB/ All of the 10 sites will have unique, original content and they will NOT be interlinked

                Intermediate & Advanced SEO | | danielparry
                1
              • jorgediaz

                Canonical Tag and Affiliate Links

                Hi! I am not very familiar with the canonical tag. The thing is that we are getting traffic and links from affiliates. The affiliates links add something like this to the code of our URL: www.mydomain.com/category/product-page?afl=XXXXXX At this moment we have almost 2,000 pages indexed with that code at the end of the URL. So they are all duplicated. My other concern is that I don't know if those affilate links are giving us some link juice or not. I mean, if an original product page has 30 links and the affiliates copies have 15 more... are all those links being counted together by Google? Or are we losing all the juice from the affiliates? Can I fix all this with the canonical tag? Thanks!

                Intermediate & Advanced SEO | | jorgediaz
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.