Question regarding Google Adwords?
-
Just had a question regarding Google Adwords. I have an e-commerce store (kiwimodfurniture.com) in the furniture niche and I originally was planning to create a different ad group for each product. Since I have 1300 products I would have 1300 ad groups. However a lot of the products don't have enough search volume and Google won't display my ads. Then I decided to get a bit more broad. I plan on having an ad group for each sub category on my website. For example, modern lounge chairs, modern arm chairs, modern sofas, etc.
Question: Is this too broad? Will the ROI be terrible because of this?
Thanks!
-
Do you have 1300 landing pages?
If you don't why not go on the basis of landing pages as that is already the underlying site logic? You could then experiment with a subset of landing pages to see if subsetting them into different ad groups works better or not.
-
Have you got your products loaded onto Google Shopping?
Adwords can eat cash if you get the ads wrong, so I would recommend distiling the keywords to be very specific, set a campaign up and test test test. The Adwords Team are great at helping set up campaigns.
The best thing I can recommend is to really really understand your target customer and research what they search for and use only a handfull of keywords per campaign. Don't be hasty in deleting keywords as customers buy seasonally so what might work for winter will not work for summer, so pause a keyword if it worked well and then turn it back on when the season is right, if that is how your business works
Like everything else in SEO and Sales: - Prior Planning Prevents P* Poor Performance
Feel free to ask more about this...
Bruce
-
Hi,
Depending on your Landing pages - it might be to broad - you might get a terrible quality score ...If you post an example: keywords, LP, ad copy - I am sure a lot of people here can post some suggestions...
Cheers.
-
I would do both, I guess you're already planning on creating these groups automatically with 1300 ad groups. You'll find out easily enough after running the campaigns for a couple of days/ weeks if there's is a volume, if it's not you could just pause them. This will give you best of both worlds as it will provide you with the data on which products don't have that much volume.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Merchant Center product reviews
My googlefu is not good enough to put the words together to find an answer for this, but I am sure there is one out there. I am making a review feed for a client's site to submit their product reviews to google merchant center. But one problem we are having is that the reviews are generalized, like how amazon does it. A sample product would be Whey Protein, this product is available in 4 different sizes and has 4 different GTIN's (one for each size). But the reviews we collect are just for the base product of Whey Protein. What I am trying to figure out, is if I can assign a parent GTIN, then correlate the reviews to that GTIN and then let them populate for the child GTIN's some how.
Paid Search Marketing | | LesleyPaone0 -
I've 'lost' my Google Referral international traffic
We recently launched a new version of our website on the PrestaShop platform. On our old DNN platform, we would typically see several thousand clicks a month from Google Referral (domestic) and several thousand more collectively from Google Referral international traffic (i.e. UK, Canada, Germany, France). This was the data being reported in Google Analytics. Once the new site went live however, Google Referral traffic, both domestic and international, all dropped to 0. My question is: Did we lose this traffic due to some improper setting on our new platform, or is this Google Referral traffic simply being re-categorized into another category, i.e. Organic Search?
Paid Search Marketing | | bmayer090 -
Will Google penalise me if i noindex lots of pages?
Hey everyone.. I hope you can help! I have optimised my product landing pages for SEO keywords based on volumes. I've been doing PPC for 3 months now and I can see that a lot of the keywords which drive clicks are not showing as high volume in the SEO volumes. My Adwords quality scores for these PPC keywords are low, 6&7 /10... So this leaves me with a predicament - do I 1. Re-optimise my LP's for PPC instead of SEO keywords?
Paid Search Marketing | | Woav
2. Create new LP's just for PPC and no index them? (I could use DKI to good effect here I think thus reducing the necessity to have multiple LP's targeting numerous PPC keywords) But my concern was this... will Google frown on me having lots of similar LPs but only 1 indexed? Or maybe I'm going about this in the wrong manner? Really appreciate any advice anybody can provide on this!? Rick0 -
Google Analytics Offline Conversions
Hi All, I've been searching the net for this for a while now and haven't found any suitable solutions. I'm looking at a way of importing conversions into Analytics. For a business I work with there is currently a split between Contact Form Submissions (we can track) Mobile Website Calls (we can track) Offline Calls (visit the website via AdWords and pickup the phone) We currently record all call data so we can see just how many calls we are getting from the campaign, and we take notes on keywords and time of call. So manually we can figure out the conversion rate. I was wondering if there was a way to mark certain visits as conversions manually? I'm pretty sure there isn't, but figured this would be the best place to ask! Thanks in advance!
Paid Search Marketing | | gamnaking10 -
Changing Adwords campaign titles still mess up Analytics data?
Recently, Google announced an update in de Google Analytics Adwords integration that should wield out the ancient trouble caused by changing your campaign titles in Adwords. http://analytics.blogspot.nl/2013/07/new-adwords-integration-platform.html?utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer&utm_content=buffer6bfb4 Two months have passed, but I still see double entries for the same campaign after a (minor) title change. Are they still busy rolling out the update to all Analytics account or is there something wrong with our Adwords<>Analytics integration? What's your experience? iO9Vafz.png?1
Paid Search Marketing | | RBO0 -
Social Media black hat methods - can google see this?
My site was hit by a Penguin or Panda, for some bad linking in 2012. Ever since then I have been 100% completely white hat, being careful who I pick to my marketing. Once burnt.... Recently, with all the hype of social media being the thing to help you boast rankings, it got me wondering about how Google really can monitor this. I saw this the other day on Elance... I need 5000 Facebook fans. They must be real looking and be coming from US IPs, Preferable real looking US accounts. If people are just going to get false Facebook fans, tweets etc.... then it is no better than all the bad linking. Perhaps Google will come out with Puma penalty (well we have pandas and penguins)
Paid Search Marketing | | Llanero0 -
Adwords and Analytics figures not matching up
We are currently running a A/B test on a landing page using only adwords to split the traffic. Looking at the figures in adwords has given us a higher number of conversions than the analytics is giving us in transactions. The conversion rate is also different. The only visitors this page is getting is from Adwords. Can someone please help us understand why this is? Cheers Al
Paid Search Marketing | | -Al-0 -
Adwords ban
my client has 2 adwords accounts - one banned in 2009 and one where 9 of 11 ads are suspended - the other 2 ads run and he pays 6k per month for traffic - he still has net60 terms with no limit on ad spend b/c his offer converts so well. he wants to clear his name so we can proceed further without risk of being banned - he is paying me a pretty penny to turn his 4/10 qual scores into 9's and 10's - he will get 2x the traffic at 1/2 the price and i am looking to make a major 6 figure bump to his bottom line this year so he can jstify paying my exhorbitant fee. lol. i am not getting much help from the folks over at the Big G - to be expected - they have suspended 9 of his ads for "artificial ad traffic" - at least that is their reason - any way he is legit - in biz for 12 years online - with 60,000 customers on his list and over 1000 testimonials on his site - my question is is there any way GG will connect the dots in 4 months once i have his adwords campaign fully optimized and running smoothly and say "hey arent you the guy who we suspended twice over the past 2 years???" or are we to be judged simply on what we do from here forward with this new account? i am having his designer create 100 new landing pages to match the 100 unique ads for the 100 exactmatch kw's for the 100 unique ad groups - lotta work - but once its done its 10/10 across the board - with no mention of artificially boosting someone's traffic -- although isnt that what everyone is doing when they buy visits to their sites? this goes on all day long and no o ne seems to care - except GG but my client sells real human traffic not bot generated crap. all love, EZ
Paid Search Marketing | | ezubkov0