Schema.org snippet for thumbs up-down reviews
-
Hi guys,
I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ratings. I couldn't find a site that had this with schema tags for reference. Fiverr used to have thumbs up/down, but recently changed to star rating.
On our services marketplace we allow users to review the providers they worked with and ask them for a positive-negative review - thumbs up/down with an additional open text area.
I thought about adding a schema.org meta-tags like this:
Lets assume one of our providers got two reviews, one is positive and the second is negative. So, first I thought about adding an aggregateReview meta-tag on top, just like this:
And also add a meta-tag for any review, like this:
Two days ago by
Kareem Abdul-Jabbar
Joe is a great guy, I'd recommend him to my friends.Does that make sense?
Has anyone had the chance to implement a schema.org meta tags for this kind of situation or familiar with a website who does it that way?
Thanks so much for your help!
Shaqd
-
I'm pretty sure it was on the product page you messaged about. Not that there is anything wrong with marking up several things on a page, but I'm just saying perhaps one of those other areas (e.g. pharmacy) is where the incomplete markup is instead of the product markup.
-
Thanks Everett for your help.
The HTML code is ok, you're right. It's something with how we configured the Schema.org tags.
Btw, where did you see the several different schemas?
ShaqD
-
Hello ShaqD,
I had a look at the code and it looks good to me, but I'm not a developer by trade. Perhaps a developer could be of more assistance.
One thing I did notice was that you have several different schemas on that page, such as one for "website" and one for "pharmacy". Is it possible that one of those is responsible for the error, or were they already on the page the last time you tested the site live without errors using the structured data testing tool?
-
Well, I decided to go with the approach we discussed earlier. After I pushed the changes to our live environment and tested it on Google Structured Data Testing Tool, I found a really weird (and very generic) error: "Error: Incomplete microdata with schema.org."
Any idea what could be the issue here?
Results:
Item
type: http://schema.org/review
property:
reviewrating: Item 1
datepublished: 2014-07-25
author: Massim L.
reviewbody: This is the great job made by X. You know what? I will have remix some of my previous songs too... he's so good!!!Error: Incomplete microdata with schema.org.
Item 1
type: http://schema.org/rating
property:
ratingvalue: 1
worstrating: 0
bestrating: 1Thanks.
ShaqD
-
LOL, well you know the Moz folks. If they bent the rules just a bit they'd have a thousand haters calling them out on it publicly by the end of the day. So they tend toward sticking with legitimate best practices and unfortunately there is no such thing at the moment that I can find for "thumbs up or down" but I think a scale of 0-1 is definitely appropriate and will bring this up to the powers that be.
Thanks!
-
Everett, I think you're right. Since I didn't find a place to get inspiration from I will try it out in the way I mentioned above with a scale of 0-1 for every review.
Btw, I'm not sure you guys noticed, but this forum includes thumbs up/down rating system.Unfortunately, they didn't implement the schema.org tags
Thanks a million.
ShaqD
-
I would put the scale at 0-1. The choice is binary: on or off, good or bad, thumbs up or thumbs down. If you used 1-2 even a bad review would increase the score so the worst Item could end up having the highest rating on the site if enough people voted.
I haven't implemented thumbs up or thumbs down, but I have bent the use to match the way I present data on a site. The site I did this on does have star ratings in the SERPs, which use the aggregate rating of two or more star ratings/reviews. This is pretty standard, but my problem was that I was comparing two or more totally different products, and I'm sure the aggregate rating is meant to apply only to multiple reviews of the same thing. However, that was the only way to get the stars (unless I missed something, and I hope I did) so that's what I did.
All of that is to say, don't be afraid to try it out and see what happens. You're not going to get penalized for poorly implemented schema. Unless you are grossly and obviously trying to spam Google the worst that is going to happen is you don't get the snippet in the SERPs. The problem is even if everything is perfect, that doesn't guarantee Google will display them.
-
Thanks Ray-pp for the quick and helpful response.
It might be a good idea to add bestRating/worstRating tags to each Review (I'm thinking whether it should be a 0/1 or 1/2 like you suggested). The thing is I need also to add an aggregateReview meta tag in addition to the reviews.
What do you think should be the values for the aggregateReview meta tags reviewCount and reviewValue than?
-
Hi Shaqd,
I have not personally implemented a thumbs up/down rating system, but have implemented a 5 star rating system.
Since your rating only have two values, either 1 or 2 (1 being thumbs down, 2 being thumbs up), you'll need to specify the Bestrating attribute so Google understands you only have two options.
This is because, by default, Google assumes a 5 star rating system (1-5) if the attribute is not specified.
On this page: http://schema.org/Rating you'll see how to add the bestrating attribute (bestRating)
It would be great if someone could give an example of how that looks in the SERPs too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my products aren't showing in rich snippets, is there still value in adding product schema?
I'm adding category pages for an online auction site and trying to determine if its worth marking up the products listed on the page. All of the individual product pages have product schema, but I have never seen them show up in rich snippets likely due to the absence of the price element and the unique nature of the items. Is there still value in adding the product schema even if the items won't show in rich snippets? Also, is it possible the product schema will help optimize for commerce related keywords such as [artist name] + for sale?
Intermediate & Advanced SEO | | Haleyb350 -
Reviews and Other Content in Tabs and SEO
Hello, We are redesigning our product page and have considered putting our customer reviews in a 'tab' on the page, so it is not visible to the user until they click on the tab. Are there any SEO implications of this? Right now, we do have problems with this because we use a third party tool for our reviews and they are in javascript, so they do not get crawled, but going forward we will be using our native platform. We want the text of the reviews to get crawled and indexed. Thanks.
Intermediate & Advanced SEO | | Colbys0 -
Blog snippets on homepage a potential detriment to rankings?
Hey guys, I realize similar topics have surfaced before, but mainly related to duplicate content penalties, which is not my concern in this case. My client is parsing blog snippets to the home page; actually 3 large snippets consisting of of approximately 200 words each. They create at least one fresh blog post per month pertaining to the specific industry. I realize this practice has widely embraced to satisfy the "freshness factor" but I am concerned it could be hindering the ability for the home page to rank for our two targeted phrases. It would seem that by continually rotating the blog snippets which contain content related to the industry, but not necessarily relevant to the home page's targeted key phrases - combined with the fact that the home page has very slim static content - the bots are attempting to assign new taxonomies of information on a monthly basis. My thoughts are to create a decent block of static content highly-relevant to the home page's target phrases, while reducing the amount of info. contained in the blog snippets, to perhaps only a headline and date. Comments and suggestions would be appreciated.
Intermediate & Advanced SEO | | SCW0 -
Do Local Search Efforts (Citations, NAP, Reviews) have an impact on traditional organic search listings (without the A, B, C mapping icons), but rather the traditional listings?
Are citations, NAP, Reviews, and other local search efforts impact traditional SEO listings? Can one elaborate?
Intermediate & Advanced SEO | | JQC0 -
Schema.org Markup for Currencies in Multiple Countries.
Hello - Just getting in to a bit of Markup for rich snippets etc. This site sells from New Zealand , but our target market is Australia and most of our sales are there and we locate it there in Webmaster tools. Our Site changes currency / location automatically detecting IP Addresses. So -primarily I have a product with multiple variations on one page that I want to show offers in Google.com.au - in Australian Dollars Syntol Probiotic
Intermediate & Advanced SEO | | s_EOgi_Bear
90 caps $25AUD 180 Caps $50AUD 360 Caps 75AUD Here is the page http://www.return2health.net/syntol.html Ideas around that? Ideally I would like to add some country specific data to it I guess..?0 -
Generating Rich Snippets without Structured Data
I noticed something in Google search results today that I can't explain. Any help would be appreciated. I performed a real estate based search and the top result featured a rich snippet showcasing the following... Address Price Bd/Ba
Intermediate & Advanced SEO | | RyanOD
912 Garden District Dr #17. Charlotte, NC 28202 $179,990 3 / 2
222 S Caldwell St #1602. Charlotte, NC 28202 $389,238 2 / 2&1/2 However, when I visit the page associated with this information, there is no Schema to be found. In fact, the page is, for the most part, just a large table listing homes on the market. The table headings are Address, Price, and Bd/Ba. Is it common for Google to use table based data to generate rich snippets? What is the best way to influence this? In the absence of Schema (as the page we are talking about has no Schema implementation), does Google default to table data? Has anyone seen this behavior before and, if so, can you point me to it? EDIT: I've now come across a few other examples where the information is not in a table, but rather in divs. Why are such sites (you can find some by searching for "[ZIPCODE] real estate") getting this treatment?0 -
Please review my site
Hi I hope that all is going well in Seattle! I just make this site and I would like to be judged! site is http://mangakaotaku.com I am open for recommendations and review. thanks
Intermediate & Advanced SEO | | nyanainc0