Parked Domains
-
I have a client who has a somewhat odd situation for their domains. They've been really inconsistent with how they've used them over the years, which makes for a slightly sticky situation.
The client has two domains: compname.com and fullcompanyname.com. Right now, their website is just HTML (no CMS) and all of the URLs are relative, so both domains work.
Since the new website will be in WordPress, they need to commit to one domain as the primary. Right now, it looks like compname.com is the one they've used the most in ads and such, so I'm going to recommend they go with that.
However, the client has also used fullcompanyname.com a lot. They don't want to have to setup individual 301 redirects for everything. I think it's ridiculous, but you can lead a horse to water... Our developer has done some research and he may have found a solution that will satisfy the client. I just want to find out if there are any SEO implications.
The possible plan is to us compname.com as the primary domain and to park fullcompanyname.com. That way, if someone visits fullcompanyname.com/products/my-favorite-product, it will still work without having to setup 301 redirects. Since the domain is parked, Google won't recognize it as duplicate content, correct?
Just to be clear on the whole situation, I'm insisting that all of the website URLs need 301 redirects, regardless of the domain. The primary concern is with a lot of other stuff on the server that isn't related to the site (email campaign landing pages, image files, assets that are pulled in by the client's software, etc.). The client's concern is about redirecting all that other stuff (and there is a lot of it--thousands of files). The parked domain would seem to fix that, but I want to make sure that the client won't get Google slapped.
-
What I mean by one-to-one redirects is redirecting each page on one domain (the ones with incoming traffic or links) to the equivalent page on the other domain. They are standard redirects.
Ex: fullcompanyname.com/category/product1 to compname.com/cat/product1
Hope that helps.
-
Can you give me an example of one-to-one redirects? Or do you just mean standard 301 redirects? Or developer found a way to bulk redirect everything from fullcompanyname.com to compname.com, as long as the file structure is the same. Is that what you mean?
-
I suppose it is domain masking that I meant, not a parked domain. Thanks for the clarification!
-
I have to agree with Oleg in going one-to-one redirects of any pages with links or incoming traffic. Most hosting plans will let you have multiple domains so setup the one you're "not using" and just one-to-one them in the htaccess file. Remember - it doesn't need to be every page on the site, just the pages with links or entry traffic.
Speaking on links, when you're choosing the domain to use as the primary I'd be sure to very strongly consider which one has the best link profile. A bit is lost in a 301 so better not to lose that.
-
"if someone visits fullcompanyname.com/products/my-favorite-product, it will still work without having to setup 301 redirects." -- what do you mean it will work? Where are your parking the domain? Do you mean domain masking it over the compname.com domain?
I recommend doing individual 301 redirects for the top content pages then doing bulk 301 to a relevant category or homepage for the rest. I would also recommend transferring all content from fullcompanyname.com to compname.com as it'd be a waste to just get rid of it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect Chain Domain
MozPro is highlighting some redirect chain issues with our domain that I do not recall ever setting up in our redirect list. In our Moz Pro Campaign I see the Site Crawl has flagged 36 Redirect Chain Issues. I understand how the redirect chain errors can happen but I do not recall ever manually redirecting our domain, yet I have http://stickylife.com, https://stickylife.com & https://www.stickylife.com all associated in one of our redirect chain errors. When looking at our redirect files I do not see any of these domain redirects and wonder how this has happened and how to fix it. It appears as though our HTTP and HTTPS is causing some redirection. I wonder if this is coming from our DNS settings?
Technical SEO | | StickyLife0 -
Followed Linking Root Domains and No Followed Linking Domains
If you have more NoFollowed Linking Root Domains than Followed Linking Root Domains is that a problem?
Technical SEO | | INN0 -
Moving a website from one domain to another
Hi Guys, I figured I'd investigate this fully before potentially ruining a client's traffic. The rundown:Two websites; one is an ecommerce store and the other is just a brochure website which has references to the ecommerce store. The ecommerce store is hosted on a server we control whereas the brochure one isn't, the URL for the brochure store is nice and simple which is the reason for the switch, as the ecommerce URL is very long and hard to remember. Now from an SEO point of view will it be a case of 301 redirecting every URL from the old domain name to the new one one or is there an easier option? Any tips or links to more information would be much appreciated. Thanks, Dan
Technical SEO | | Sparkstone0 -
Will Links to one Sub-Domain on a Site hurt a different Sub-Domain on the same site by affecting the Quality of the Root Domain?
Hi, I work for a SaaS company which uses two different subdomains on our site. A public for our main site (which we want to rank in SERPs for), and a secure subdomain, which is the portal for our customers to access our services (which we don't want to rank for) . Recently I realized that by using our product, our customers are creating large amounts of low quality links to our secure subdomain and I'm concerned that this might affect our public subdomain by bringing down the overall Authority of our root domain. Is this a legitimate concern? Has anyone ever worked through a similar situation? any help is appreciated!
Technical SEO | | ifbyphone0 -
Domains and Hosting Question
I bought hosting for unlimited domains on Godaddy. It's not a dedicated server. It was just $85 a year. I have unlimited latency but a limited amount of "space." I don't know a lot about hosting servers etc... My question is relatively simple. When I go in GoDaddy to my hosting. There is a site that shows up as hosted, and all of the other sites show up under that site in it's directory. If you type the name of the site I bought the hosted package on, then type a forward slash and the name of one of the other sites on the hosting package, you will actually go to the other website. What is this relationship? Is it normal? Does that make all of my websites subdomains of the main site (that I bought the hosting package on)? I don't fully comprehend how this effects everything...
Technical SEO | | JML11790 -
Domain restructure, sitemaps and indexing
I've got a handcoded site with around 1500 unique articles and a handcoded sitemap. Very old school. The url structure is a bit of a mess, so to make things easier for a developer who'll be making the site database-driven, I thought I'd recategorise the content. Same content, but with new url structure (I thought I'd juice up the urls for SEO purposes while I was at it) To this end, I took categories like: /body/amazing-big-shoes/
Technical SEO | | magdaknight
/style/red-boots/
/technology/cyber-boots/ And rehoused all the content like so, doing it all manually with ftp: /boots/amazing-boots/
/boots/red-boots/
/boots/cyber-boots/ I placed 301 redirects in the .htaccess file like so: redirect 301 /body/amazing-boots/ http://www.site.co.uk/boots/amazing-boots/ (not doing redirects for each article, just for categories which seemed to make the articles redirect nicely.) Then I went into sitemap.xml and manually overwrote all the entries to reflect the new url structure, but keeping the old dates of the original entries, like so: <url><loc>http://www.site.co.uk/boots/amazing-boots/index.php</loc>
<lastmod>2008-07-08</lastmod>
<changefreq>monthly</changefreq>
<priority>0.5</priority></url> And resubmitted the sitemap to Google Webmasters. This was done 4 days ago. Webmaster said that the 1400 of 1500 articles indexed had dropped to 860, and today it's climbed to 939. Did I adopt correct procedure? Am I going about things the right way? Given a little time, can I expect Google to re-index the new pages nicely? I appreciate I've made a lot of changes in one fell swoop which could be a bit of a no-no... ? PS Apologies if this question appears twice on Q&A - hopefully I haven't double-posted0 -
Keyword domains
Hi everyone. Two questions regarding keyword domains (e.g. "widgets.com") If we have to choose a domain with an extra word, does it make a difference to have the added word before or after? E.g. "my-widgets.com" vs "widgets-now.com" Does it make a difference if the extra word is a generic vs a 'real' word? E.g. "my-widgets.com" vs "japanese-widgets.com" Thanks a lot for your feedback!
Technical SEO | | hectorpn0 -
Outranking a competitor when their domain name is the keyword
Hi I'd just like to ask the opinion of my fellow members here : We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too! Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ? Thanks!
Technical SEO | | DanHill0
